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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Create better channels of communication that humanize your brand.

Software 159
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Association Brain Food: 9.13.24

Reid All About it

James Young at Product Community shares ten revenue-generating product ideas. Peterson, Tenenbaum Law Group PLLC Are press releases still relevant? Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Product ideas. build ships?

LMS 270
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Association Brain Food: 8.9.24

Reid All About it

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Lean into your human mind and heart when communicating with your audience. Membership app.

Cleveland 270
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Association Brain Food: 6.7.24

Reid All About it

Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.

Chicago 264
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

Check out our official announcement in this press release. Most recently, he was the chief operating officer of Ellucian, where he directly managed over 2,000 employees and more than $700 million in revenues. The Right Combination for Success: People and Structure. The best organizations change ahead of when they need to.

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Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Ask these simple but effective questions: What’s the age range of most of your buyers? How much do they spend? What roles do they perform within their organizations?