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The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness.
Navigating this terrain requires prompt and honest communication. Ensure consistent messaging – Keep communications uniform across all channels, including social media, pressreleases and direct interactions. Here’s how: 1. Delays can worsen the situation.
Here are six tips associations can use when writing and sending out pressreleases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed pressreleases. Pressrelease titles should be relatively short,” Kane said. Release at an odd time. “
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
In this video , I delve into how artificial intelligence can transform association PR and communicationsstrategies. From using AI for comprehensive media monitoring and analysis to optimizing pressreleases for greater engagement and SEO, the potential applications are vast.
OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your pressreleases for SEO and leveraging AI for predictive analytics.
As a media correspondent, Antionette Kerr has seen A LOT of bad pressreleases. But despite the changing ways nonprofits get in touch with the media, pressreleases can still be an important part of your media and PR strategy. The post Are PressReleases Still Relevant? Eastern (10:00 a.m.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Association strategy. Elisa Pratt recaps a recent association community discussion about micro-volunteering.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. How are you using your community? Professional development.
During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Links to pressreleases. Either commit to a long-term update strategy or unpublish the page. There’s time for that later.
It’s time for Mixed Links… Update your online communicationsstrategy with recent data and insights from this April version of Hootsuite’s Digital 2020 report. And Len Shneyder at Marketing Land reminds us authentic communication is more important than ever in the age of coronavirus. Learn More and Register.
May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Budget-Friendly Webinar] Learn how to create a relevant pressrelease that gets attention from the media no matter what is happening in the world. The 2020 Nonprofit Communications Trends Report.
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics are the tools you use to pursue the objectives associated with your strategy. Instead, here are the 27 communications tactics that are most useful for nonprofits. Mobile apps.
The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. –
Guest Post by Peter Panepento of Panepento Strategies. Gone are the days when we could communicate at our potential audiences. We can no longer rely solely on news releases, stories about donations and annual galas, or announcements about our work. You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra.
Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of pressreleases. But pressreleases still work—arguably, even better—for digital publications. 4. Plan ahead with your social strategy.
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Guest Post by Peter Panepento of Panepento Strategies. What does this mean for nonprofit communicators? Quite a bit. Yet many nonprofits are still approaching public relations like it’s 2007.
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. Many don’t communicate often enough. How Much New Content Did You Produce?
Check out our official announcement in this pressrelease. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. The Right Combination for Success: People and Structure. The best organizations change ahead of when they need to.
What Worked for Us – A Quick Tip on Increasing Facebook Group Engagement A 90-Day Plan to Revamp Your Social Media Strategy SEO Tip: Post the Kind of Content People Will Link Back To. May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Communications Director Mentoring Program.
Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.
Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Relevant links bolster your site’s authority and enable it to rank highly for various searches of relevance to what you do.
For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.
We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. Many don’t communicate often enough. How Much New Content Did You Produce?
Nonprofit Training Opportunities for You January 8 & 10: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 Learn how to create an effective communications plan for 2019. And finally, Which Social Media Cliche Are You?
Your nonprofit faces long odds whenever it sends a pressrelease to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.
Why Community Should Be Part of Software Companies’ 2019 Strategy. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Online communities enable you to: Learn more about your customers’ needs. Thus, more competition exists.
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Cherise Arrendale is the Marketing and Communication Manager for Central Carolina Community Foundation. Day in the Life Nonprofit Communications'
We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. Sean Horrigan.
The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.
PR Newswire is offering subscribers of this blog a very affordable rate of $69 for a web release. Get your pressreleases posted to PR Newswire’s high-traffic news site, which is also a source for news engines like Yahoo! Tags: Mixed Links Nonprofit Communications. News and Google News. Get the Details and Register.
While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. What improvements are you making to your conference content strategy? Please share in the comments.
So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. “A USTMA also wants to communicate the industry’s contribution to the U.S.
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. Mission-Focused Communications. So we take shortcuts.
You may need these 7 Tips for a Successful Content Marketing Strategy from the Nonprofit Hub. If you work for a nonprofit in IT, marketing and communications, fundraising and development, programs and services, or organizational leadership, NTEN and Cornerstone want you to take this survey on professional development.
Email is the overlooked backbone of successful content marketing and SEO strategies. Now, the main event: free professional development events for the association community. Find out how AI technology can be easily leveraged in your communications with members and how you can drive change in your association with AI.
Now it’s time for Mixed Links… We’re closing our 2019 Nonprofit Communications Trends Survey TODAY. Please take the survey so we can get the best data for our Trends Report which will be released in January. Get Your All-Access Pass Now. Sale ends January 4, 2019.
The most effective communicationsstrategies so you can make important decisions on the fly. The power to be taken seriously at work and have authority in your position as a nonprofit communicator. An All-Access Pass gives you: Tips and best practices to help you get your work done better. NEW or UPDATED Webinars Every Month.
Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. How would you adjust a traditional pressrelease approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media?
And 2019: Communications Trends You Need to Know. January – June 2019: The Communications Director Mentoring Program Six-month mentorship with Kivi Leroux Miller. The post Mixed Links for Nonprofit Communicators – Getting Ready for 2019 Edition appeared first on Kivi's Nonprofit Communications Blog.
Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.
Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. Nonprofit thought leader Beth Kanter suggests focusing on these seven strategies to avoid burnout and practice self-care. Cut down on folders. Search is one fix. Clear out your inbox. Other Links of Note.
Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits. Much of what we consider traditional nonprofit marketing – newsletters, pressreleases, event advertising – is outbound marketing.
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