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In this Association Insights video , I unpack the potential pitfalls of using AI in your communicationsstrategy. While AI can both streamline processes and enhance creativity, over-reliance can lead to generic messaging that lacks the authenticity and nuance audiences value.
When was the last time your association evaluated its pricing strategy? Continue reading to discover how to conduct routine pricing reviews at your association, create a pricing committee, and successfully leverage a pricing strategy at your organization. If youre unsure, or if the answer isnt recently, nows the time to reevaluate.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communicationsstrategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Their 4-step process for planning and managing an awards program will help you map out a plan for success. Impexium dives deep into proven strategies for membership renewals. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Jerrica Thurman, Elation Communications Tue 1/21 at 12 p.m.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Enhance team cohesion, improve communication, and boost collaboration in a virtual environment. From virtual training tools to communication platforms and performance tracking systems, you'll be equipped to provide an exceptional new hire experience.
At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Strategy: Charting the Course to Thrive A well-crafted strategy isnt just a planits the compass that guides your association toward sustainable success. Agility is the backbone of a future-ready strategy.
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. But, long ago, I made a hideous (but delicious) Halloween meatloaf hand for dinner—and had a lot of fun in the process. Spooky sponsorships.
Only a few have integrated AI into their operations, primarily in marketing and communications. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors.
Their advice covers the program structure, application/nomination process, judge selection and judging criteria. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Attendee preferences. Staff committee liaison. Yeah, me neither.
Did you know that video-based practice and coaching strategies are becoming essential components of L&D programs? From sales enablement and soft skills to onboarding and leadership training, demonstrating skills with video helps learners conquer communication challenges and validate knowledge.
The weekly list of free educational events and resources for the association community New member onboarding. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Let’s discuss special member-only perks and strategies that really boost engagement.
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. How Do You Create an Effective Member Engagement Strategy? Most important?
Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Operations Process. Maintenance of Communication and Collaboration Channels. Process and Performance. Performance.
Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Membership strategy. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership.
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Second, supercharge the recruitment process. A simple way to make it happen is to streamline the application process. You’re in luck!
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. It covers strategy, tactics, technology, AI and more in a post, not a download. Skills training.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Making this process work isn’t a snap of the fingers, it’s going to take some work. How do we curate that message?
This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies. Stop Chaos Campaigning Too many associations just kind of blast out communications, and haven’t taken the time to tap fully into what their various outreach tools can do.
Read our blog to discover strategies to empower your team to work more efficiently, boost member satisfaction, and future-proof your organization with the right technology. Follow these five strategies to find the best technology to empower your staff and inspire member loyalty: 1.
They share ten strategies for motivating members to volunteer and mentally show up for meetings. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Virtual volunteer fatigue. Sponsorships.
Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Quick hits.
That process was on my mind when I was writing “ Change Done Right ,” one of the articles in the latest batch of Associations Now Deep Dives. To that end, it’s important not just for the listening tour to surface sources of frustration for the organization, but also to establish a tone from the top about how communication is handled.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Learn tips, tricks, and best practices from experienced community managers that have overcome the same challenges you’re faced with every day. Host: The Community Roundtable. Volunteer fatigue.
Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.
How clearly are you communicating these benefits to members? The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. This proactive strategy will definitely help set your association apart in such a busy world!
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. How are you using your community? Professional development.
For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses.
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. Their approach? 1 CMP credit.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Online Communities Series: How to Revive a Dying Online Community Don’t shut down an unengaged community.
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. He suggests starting with discussions about the impact of AI on your association and industry, and outlining a strategy for AI. Board development. Small-staff membership marketing.
Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Member app. Member retention. Zoom fatigue.
Online learning strategy. D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. They offer other recommendations alongside the study’s useful benchmarks, such as “frequency of engagement.” Non-dues revenue.
They cover the planning process, elements of an RFP, factors to keep in mind when selecting an AMS partner, and advice from technology consultants at Achurch Consulting, DelCor, Effective Database Management, and Ellipsis Partners. Host: Community Brands Tue 9/10 at 12 p.m. RFP for an AMS. More info/register. 1 CAE credit.
This evaluation process is like customer journey mapping , because it requires stepping into the customer’s shoes. Dive into this process more fully with a free eBook. What’s your strategy for sourcing product feedback at scale, digitally? Are your digital communications tailored to customers’ interests?
Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Target communications to segmented member groups.
Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. Learn three key concepts to help you prepare for the upcoming budgeting process.
The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – 1 CAE credit.
Member experience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Strategies for a Holistic Member Experience Several key components contribute to a seamless and engaging journey for association members. Enhanced member engagement.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.
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