This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. More info/register. Fri 2/21 at 1 p.m. CAE credit.
Lean on research, including studies and surveys, that flat-out asks millennials what they want. So if you want to recruit millennials, foster a collaborative environment that lets employees learn and build professional relationships. Anyone can solve a problem because communication is open and people are receptive to new ideas.
The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Who’s heard of Moose? In fact, 1.1
When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Will you send out the slide deck or performance survey to attendees? One time-tested way to boost recruitment is through members-only benefits. Let’s get to it!
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. It’s human nature—the ego at work. Email marketing.
Member recruitment. Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Is AI making us dumb?
He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Generations. Why do we care about generations , asks Merritt Rohlfing at Association Analytics. More info/register. 1 CAE credit. More info/register. Wed 11/20 at 10 a.m.
Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report. 49 percent of individual membership associations say they use paid digital advertising to recruit members, a ten-point increase from 2023.
Talent Shortages The intense demands of community association management have caused many to leave the industry, creating a labor shortage. In a modernized workplace, community association managers will be able to focus on core competencies and leave administrative tasks to technology.
So, how can an association recruit and retain staff in this job seeker’s market? . Here are three tips to embrace a modern association management software and increase staff recruitment and retention at your organization. . You can increase staff recruitment and retention at your association by creating a data-driven work culture.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. More info/register.
The weekly list of free educational events and resources for the association community…. Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.
Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. This year marks a significant milestone in the 31-year history of the survey, with average meeting planner salaries surpassing $100,000 for the first time.
You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). Local Events/Meetings.
For instance, it was only by surveying its workforce that the American Association for Marriage and Family Therapy learned that, since the pandemic, the students expressing interest in the field were getting younger. That meant AAMFT had to change its approach to recruitment.
The weekly list of free educational events and resources for the association community… Workforce trends. This survey will help them assess inclusivity, equity, and overall well-being in our field. Aptify shares 50 ways to boost member recruitment and retention. Membership. See the full course syllabus for more details.
Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. Content strategy.
The weekly list of free educational events and resources for the association community… “It is not every day that the world arranges itself into a poem.” Wallace Stevens Survey. They’ll answer your questions on membership related to member communities (e.g., Receive a fresh perspective on the value of certification.
“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. According to Community Brands research , half of Members believe their organization is more important since the pandemic. ability to communicate?member How are you communicating your member value? member value.?How
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Association trends. The outlook for associations, as described in Marketing General Inc.’s
They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). Quick hits. Tony Rossell, Marketing General, Inc. ).
In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. How they did it: Improved communication of association activities and upcoming events.
Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. CAE study group. Host: Fridays@4.
He has four years’ experience helping associations with member surveys and data. An association-specific survey will help you directly gauge the health of your membership and future needs you must address. The first step in a successful membership survey is to establish its goal. Survey build and deployment. Member needs.
The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. Data about organizations serving adult lifelong learners is hard to find.
I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? High quality has its place if your association needs to present its best image for recruiting or promotional purposes.
However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. Re-purpose messaging and design templates for recruitment campaigns, regular renewal outreach, and member engagement based on the established personas.
In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. read more ).
Earlier this year, GrowthZone surveyed 332 associations and other member-based organizations across the U.S. Associations face various challenges in growing their memberships, including recruitment planning, reaching prospective members, and communicating value. To read the full report, visit [link].
For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Member experience. More info/register.
The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources. In fact, 37 percent of survey respondents said their chapters are somewhat or rarely aligned.
I recently attended the launch of the annual MemberWise ‘Harnessing the Web’ survey report. This is a 21% increase on last year’s survey. 65% of organisations use social media to recruit new members. This is a 17% growth compared to last year’s survey. You can download the free Harnessing the Web survey results report.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Online Survey Tools and Techniques.
The weekly list of free educational events and resources for the association community…. Association member communications. Interested in grading your association communications? Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Future conference attendance.
Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Speakers: Margaret Hedderman, Communications & Editorial Director, Startup Colorado. Vanessa McCrann, Community Engagement Manager, Startup Colorado.
Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. marketing and communication professional.
NISSWA, MN – January 17, 2023 – GrowthZone , provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more.
The GrowthZone AMS 2021 Association Industry Survey Report includes comments by association professionals, sharing some of their organization’s successes during COVID-19. We recruited safety, operations, and legal experts to explain various relevant aspects – sharing information quickly.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020. More info/register. Mon 11/16 at 11 a.m. – Tue 11/17 at 11 a.m.
MCI surveyed association members and customers for their Association Engagement Index 2024. D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Member recruitment. Open your email or not. Creativity.
Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.
Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . How to brainstorm and build a communication plan?.
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Thu 1/17 at 11:30 a.m. – 1 CAE credit. Thu 1/17 at 12 p.m.
Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Innovate Your Survey Strategy appeared first on Association Adviser.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content