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Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. More info/register. Fri 2/21 at 1 p.m. CAE credit.

Arlington 258
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How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Lean on research, including studies and surveys, that flat-out asks millennials what they want. So if you want to recruit millennials, foster a collaborative environment that lets employees learn and build professional relationships. Anyone can solve a problem because communication is open and people are receptive to new ideas.

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Who’s heard of Moose? In fact, 1.1

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Will you send out the slide deck or performance survey to attendees? One time-tested way to boost recruitment is through members-only benefits. Let’s get to it!

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. It’s human nature—the ego at work. Email marketing.

Survey 150
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Association Brain Food: 2.28.25

Reid All About it

Member recruitment. Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Is AI making us dumb?

DC 258
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Association Brain Food: 11.15.24

Reid All About it

He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Generations. Why do we care about generations , asks Merritt Rohlfing at Association Analytics. More info/register. 1 CAE credit. More info/register. Wed 11/20 at 10 a.m.