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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. According to the report, only 3 percent say they currently use AI to improve member services. They have Google.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
I use data from MGIs survey report more than any other research in our space. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Seuss Association survey. 1 CAE credit.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant Slack community.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Donations are reported. Establish your value proposition.
Per the report, most associations are in the discovery or planning phase of AI adoption. Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Gen Z and events. More info/register.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. They also include tactics throughout the guide for improving the attractiveness and effectiveness of your online learning programs and portfolio.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Awards program. Generations. More info/register.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Small-staff membership marketing. Membership survey.
For the first time in its 12-year history, respondents in Naylor and Association Adviser’s 2023 Association Benchmarking Report identified “generating non-dues revenue” as their greatest challenge.
Most associations already use segments for data and communication, usually in external marketing and member acquisition. If all your association’s data and reports focus on the big picture or individuals, then you’re not able to see how well chapters, committees, and other groups are performing. What are Segments?
In the hour-long webinar, co-hosts Sarah Sain, CAE and Chris Garner, CEM, took a deep dive into results from the 2024 Association Benchmarking Report and how this year’s findings bring into focus the past lessons, current […]
But let’s face it, traditional reporting tools often struggle to make sense of it all. Finding trends or creating reports that span the full breadth of your data often feels like an impossible task. That’s why we’re so excited about the latest release of MatrixMaxx , featuring AI-enabled reporting. Schedule a demo today!
The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report. Key Insights From The 12th Annual Membership Marketing Benchmark Report. Communications in the COVID Era. Virtual certified. 1 CMP credit.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Make the most of integrations.
James Young at Product Community shares ten revenue-generating product ideas. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Product ideas. He doesn’t think of them as visionary, but some of them are new to me.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
Tech Tuesday: Who Should IT Report to in Your Association? Explore the various reporting structures for an association’s IT department and evaluate the pros and cons of each. How Associations Use Data to Drive Revenue Learn how to use data insights to increase member engagement and generate new revenue streams.
Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021?
Association member communications. Interested in grading your association communications? A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences.
Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization.
Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. April Doty, Communications and Events Management, Minds@Work.
For most associations, membership dues represent the single largest source of revenue. So, what can your association do to retain, and even grow, membership dues revenue? Are you asking for and incorporating member feedback into your member benefits, programs, and communications? . Evaluate and revise your communications copy.
The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.
Donor-advised funds (DAFs) are the fastest-growing giving vehicle today, and DAF donors are bucking the downward trend in donor participation , according to the 2024 DAF Fundraising Report. More than half the nonprofits saw increases of more than 200% in DAF revenue, while more than a quarter saw non-DAF revenue decline over the same period.
Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. We pulled out 28 stats from this year's report that illuminate big community topics.
Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. MCI released a benchmark survey report on AI adoption in associations. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. In 2016, China reported 17.86
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
The 12th Association Benchmarking Report of North […] The post Key Findings from the 2023 Association Benchmarking Report appeared first on Association Adviser.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Gen Z to Boomers: Strategies for Effective Advocacy Communications Across Generations As the oldest members of Gen Z turn 26 this year, this group of young people is becoming an increasingly more prominent part of the voting and advocacy landscape. . –
The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.
While reading GrowthZone’s 2024 association survey report , I noted a few common problems. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. 2024 membership pains. Seems like a good place to start. Lessons from the podcast world.
They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.
On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? It's a chance to grow your revenue. It's YOURS!
s 2024 Association Economic Outlook Report , is optimistic. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m. Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and member experience survey data benchmarks. Association trends.
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