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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members.
The post More Non-Dues Revenue Please: Using RSS to Populate Newsletters appeared first on Higher Logic. But newsletters also serve as an important source of non-dues revenue. The post More Non-Dues Revenue Please: Using RSS to Populate Newsletters appeared first on Higher Logic. Newsletters are a staple for most associations.
Non-dues revenue is a driving force for your association. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy. Businesses that advertise and sponsor your communications rely on your association for innovative opportunities to reach their customers.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
The post Want to Grow Non-Dues Revenue? Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities. The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic.
For the first time in its 12-year history, respondents in Naylor and Association Adviser’s 2023 Association Benchmarking Report identified “generating non-dues revenue” as their greatest challenge.
The post Member Dues: Budgeting, Structuring, Increasing, and Communicating appeared first on Higher Logic. As you approach budgeting for the upcoming year, in an effort to align revenue to costs you may find your association considering whether or not to raise member dues. Here are some things to consider.
Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. Here’s a closer look at how […]
They serve as catalysts for strengthening your community, enhancing brand recognition, facilitating networking opportunities, establishing thought leadership, and generating revenue.
Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021?
James Young at Product Community shares ten revenue-generating product ideas. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Product ideas. He doesn’t think of them as visionary, but some of them are new to me. More info/register. More info/register.
Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Communications in the COVID Era. 1 CMP credit. 1 CAE credit.
April Doty, Communications and Events Management, Minds@Work. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. Lyndsey Medsker, founder, Clear Skies Strategic Communications. Presenters: Ho Yin Chueng, Founder & Creator, Remo.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Make the most of integrations.
Association member communications. Interested in grading your association communications? Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not. COVID has cut into associations’ non-dues revenue streams in a major way. Educational coaches. Tue 4/6 at 1 p.m. – More info/register.
Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Non-Dues Revenue. What are those effects? The best way to do this?
Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Learn how to proactively communicate during the event process with leaders and key stakeholders, and leverage technology to centralize information for the entire organization.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Content marketing. CAE credit.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Quick hits.
Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Chapter sponsorships. More info/register.
Snack pack How to ensure your association’s communications cut through the inbox clutter. How Cross-Team Collaboration Can Unlock Untapped Revenue Breaking down silos between departments can unlock hidden revenue potential, drive engagement, and future-proof your associations financial health. More info/register.
D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m. Social media for associations. 1 CAE credit. More info/register.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Dues revenue is the lifeblood of most associations and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. The future for event planners.
When you work with various stakeholders to accomplish your mission, it is extremely important to communicate with them effectively. In this guide, well provide a brief overview of the different types of nonprofit financial statements and then dive deeper into how each one enhances stakeholder communication and transparency.
Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. PAR Member Meet-Up: Future-Thinking Revenue Streams Based on the 2023 PAR Association Business Development Landscape Report, membership and conference attendance are still the highest priority programs for revenue generation.
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. 1 CAE credit. . – More info/register.
D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Location: Washington DC.
GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization. Non-dues revenue.
Gen Z to Boomers: Strategies for Effective Advocacy Communications Across Generations As the oldest members of Gen Z turn 26 this year, this group of young people is becoming an increasingly more prominent part of the voting and advocacy landscape. . – Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. 1 CAE credit.
From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Jimmy Le, Senior Conference Planner for the IEEE Communications Society. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. CAE credits.
Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. 1 CAE credit.
Host: Community by Association. Presenter: Catherine Hackney, principal, Confident Communities Consulting. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. How to Increase Your Corporate Sponsorship Revenue. Tue 2/16 at 2 p.m.
Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. They can do so by managing the following functions: Internal communications.
Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.
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