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The Domain Formula for Donor Newsletters

Nonprofit Marketing Guide

In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing … to see if they could come up with something better. The Domain Formula demonstrated that newsletters could produce significant revenue as well as good will.

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What Smart Associations Do Differently

Association Adviser

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Seattle Seahawks. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.

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Association Brain Food: 1.24.25

Reid All About it

Host: Northstar Meetings Group Speakers: Shawna McKinley, teacher, writer, researcher and consultant Brianna Treat, Director of Sustainability, Climate Pledge Arena and the Seattle Kraken Sarah J.F. Discover actionable insights to attract more visitors, convert them into leads, and drive revenue. More info/register. 1 CAE credit.

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Slaying the Dragon of No

Nonprofit Marketing Guide

It’s up to fundraisers to know how donor communications work best. The inaugural Nonprofit Storytelling Conference held in Seattle this past November was the most useful conference I’ve ever attended. Seattle turned out to be different: it wasn’t so much a conference as a community under construction.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. Risk communication: how do we present information so there’s faith that it’s accurate? (15:24). The total number of infected people isn’t what scares many epidemiologists. It’s how many are infected at the same time.

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. Risk communication: how do we present information so there’s faith that it’s accurate? (15:24). The total number of infected people isn’t what scares many epidemiologists. It’s how many are infected at the same time.