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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. More info/register. Fri 2/21 at 1 p.m. CAE credit.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Thats why the agency went straight to Gen Z for answers.
Snack pack How to ensure your association’s communications cut through the inbox clutter. How Cross-Team Collaboration Can Unlock Untapped Revenue Breaking down silos between departments can unlock hidden revenue potential, drive engagement, and future-proof your associations financial health. More info/register.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Education revenue. Do you use all the data you collect? Are you feeling a bit sheepish right now? Mobile engagement strategy. More info/register. .
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Awards program. Generations. More info/register. 1 CAE credit.
Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Revenue is invested back into the nonprofit.
Information collection has become an art form in the modern business world, and it is practiced by organizations in every industry in the form of surveys. As an association, collecting insights through surveys can reveal the best ways to engage with your members.
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. If collecting feedback is where you’re struggling, consider offering credits or gift cards for completing surveys. A Festive Welcome. End-of-Year & Holiday Promotions.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September.
The weekly list of free educational events and resources for the association community… “It is not every day that the world arranges itself into a poem.” Wallace Stevens Survey. Explore how they engaged hundreds of volunteers, created meaningful sponsorship opportunities, and developed new revenue streams. 1 CAE credit.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. 1 CAE credit.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Clearly communicate the value and ROI members will receive when they participate in one of your programs.
The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Create better channels of communication that humanize your brand.
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. If collecting feedback is where you’re struggling, consider offering credits or gift cards for completing surveys. A Festive Welcome. End-of-Year & Holiday Promotions.
The weekly list of free educational events and resources for the association community…. Association member communications. Interested in grading your association communications? Non-Dues Revenue, Partnerships & Sponsorships: What’s Working & What’s Not. Post-pandemic association workplace. Educational coaches.
This can unsettle rank-and-file workers , but CEOs are also smart about communication and support as they explore new product structures and new revenue streams. Various surveys suggest that associations have lagged behind their corporate brethren when it comes to embracing the technology. Adapting to AI.
s (MGI) second annual Association Economic Outlook survey. The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report. Communications in the COVID Era. Virtual certified. Event planners did it.
At the same time, the survey found that while 81 percent of respondents in the May 2020 survey said they had reduced or expected to reduce programs or services and 80 percent said they had or expected to draw from reserves, only 58 percent and 38 percent of respondents in February said they ultimately did so.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions. 1 CMP credit.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Hear about the key criteria for creating content that retains members. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Online Survey Tools and Techniques.
The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Oprah Winfrey Online programs. 1 CAE credit.
James Young at Product Community shares ten revenue-generating product ideas. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Product ideas. He doesn’t think of them as visionary, but some of them are new to me.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. CAE study group.
Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication.
Earlier this year, GrowthZone surveyed 332 associations and other member-based organizations across the U.S. Associations face various challenges in growing their memberships, including recruitment planning, reaching prospective members, and communicating value. To read the full report, visit [link].
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.
Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….
January 17, 2023 – GrowthZone , provider of association management software, released its 2023 Association Industry Survey results. Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth. Detailed survey findings can be accessed on GrowthZone.com.
Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Providing extra education opportunities for these members also opened up a new source of non-dues revenue for the association.
GrowthZone recently released the 2022 Chamber Survey results. Topics covered in the survey are membership including renewal and retention numbers; values and policies – current initiatives and new programs; revenue; and more. The post Interesting Trends in Annual Chamber Survey Results appeared first on GrowthZone.
MCI surveyed association members and customers for their Association Engagement Index 2024. D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Non-dues revenue. Open your email or not. to 6:30 p.m.
Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. MCI released a benchmark survey report on AI adoption in associations. However, Non-Dues programs have the highest potential for overall revenue production. Host: Professionals for Association Revenue Wed 10/25 at 11 a.m.
Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Workforce trends. This survey will help them assess inclusivity, equity, and overall well-being in our field. Find out about the magic question that provides information re alignment, sentiment, and communication opportunities. 1 CAE credit.
NISSWA, MN – January 17, 2023 – GrowthZone , provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more.
Survey re going virtual. Granted, this survey was published in March so maybe these percentages would be higher now, I hope so, or maybe the remaining associations are already invested in these platforms. Your non-dues revenue doesn’t have to suffer when you move to virtual. Crisis Communications Expert Adele Cehrs.
While reading GrowthZone’s 2024 association survey report , I noted a few common problems. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. 2024 membership pains. Seems like a good place to start. Lessons from the podcast world.
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