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Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io
” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. The Challenge.
Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. New Audience Segments. Now TMA has a new audience segment to address.
Host: UST Education Speakers: Melody Jordan-Carr,CEO at MemberGrow Kristine Metter, CAE, President at Crystal Lake Partners LLC Steven Stout, FASAE, CAE, Executive Director for the Texas Society of Association Executives Gene Terry, CAE, IOM, Executive Director for the American Society of Hand Therapists Thu 1/16 at 1 p.m. 1 CAE credit.
When Jaynie Smith worked with the Visiting Nurses Association of Florida to identify its competitive advantages, the organization broke records by increasing its revenues 40 percent within months. A strong competitive advantage isnt just about revenue, however. How do you create and communicate a competitive advantage?
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. Learn how to stretch the value of your conference content, and increase the potential of non-dues revenue, by maximizing the use of your event’s content. Speaker: Chris Tuttle, Tuttle Communications.
If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. Learn how to stretch the value of your conference content, and increase the potential of non-dues revenue, by maximizing the use of your event’s content. Speaker: Chris Tuttle, Tuttle Communications.
Q4 Consultant Community Call We’re excited to open lines of communication for ASAE staff to update the consultant community and create a space for our consultant members to network with one another. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. –
This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.
Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives. Explore virtual experience quality filters that will best position your event for participation, value and revenue. Five tips to successful video meetings.
Oveit , the fintech company headquartered in Austin, Texas, USA, is exhibiting this year at International Confex. Oveit combines near field communication and biometric payments, audience engagement, loyalty programs, access control, registration, and (e)ticketing. Here’s what they have to say…. Data and insights.
Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. HighRoad’s new Analyst Brief series brings research from the for-profit world to the association world.
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. Non-dues revenue. REvolve From Events to Communities. As eventprofs, we organize, ideate, communicate, design, innovate. Tue 3/1 at 12 p.m.
Learn how to develop and deliver relevant content for all audiences, increase attendance and engagement with the right mix of technology solutions, expand revenue opportunities and offset costs with blended learning and sponsorships, and select which key performance indicators to measure against as benchmarks for success. 1 CAE credit.
Chapter leader communication. This week, Billhighway writes about communicating with chapter leaders —the most amazing volunteers of all. They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice.
Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. More info/register.
Today’s event audience has become increasingly resistant to traditional methods of communications. Learn how forward-thinking event professionals are using interactive mobile communication strategies to engage users, how to take advantage of mobile and gain user insights, and where mobile can fill the gaps in your marketing mix.
Are you communicating the value of your association through your publication’s content and design? Presenters: Josh Spradling, Communications Director, Texas Society of Association Executives. Sheri Singer, Founder, Singer Communications. Presenter: Julie Sciullo, president and CEO, Association Analytics. 1 CAE credit.
Texas Society of Association Executives Southwest Showcase. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. Best of the Web'
Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society. Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value. 1 CAE credit.
Texas Society of Association Executives Southwest Showcase. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ideas for Associations Delivered by Drone. Deirdre Reid. How to Get Your Content Read, Shared, and Talked About at Parties. Neil Patel. QuickSprout.
Association Leadership (Texas Society of Association Executives). Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. ASAE 2014 Marketing Membership & Communications Conference. Never Heard of Graymail? Corey Eridon.
Dredge your fillets of fresh, local fish (yes, it’s a theme, this time, white grunt) in salted flour, then egg mixed with hot sauce (we’re partial to Texas Pete), and then cornmeal seasoned with your choice of spicy spices (like cayenne, regular or smoked paprika, or whatever peppery delight is in your cabinet). 1 CAE credit.
Major companies are really good at innovating how they communicate and engage customers and prospects with their values and value proposition through email, social media and other channels – so maybe it’s time for associations to start marketing more like businesses. . – Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras.
Major companies are really good at innovating how they communicate and engage customers and prospects with their values and value proposition through email, social media and other channels – so maybe it’s time for associations to start marketing more like businesses. . – Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras.
Texas Society of Association Executives 2012 Southwest Showcase. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. @ogcsae Top 2012 article: How to Find Out What Your Association’s Members REALLY Need [link] via @ARCTweeter #assnchat. January 18 – 21, 2013.
A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.
But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. They can also provide new sources of sponsorship revenue and member leads by identifying trends in attendee behavior and content interests.
With a master’s degree in Environmental Design and Consumer Economics, her passion for continuous improvement has added value to the Texas-based EDC’s efficiencies and customer service. With over 200 diverse businesses in the community, she needed a better way to manage data and communicate with customers. THE SOLUTION.
We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. Using ChamberMaster has not only increased our revenue, but it has also improved our member involvement.
Regardless of the reason behind your need for additional revenue, grants provide parks and recreation organizations an excellent opportunity to garner the money they need. Keep your lines of communication open in case they contact you with additional questions or requests for extra materials. Communicating with the grantmaker.
CR: Almost one third of our members are based in Texas, a very small-business friendly state. Unlike many other states, the business environment in Texas makes it easy to start a business and to be successful in small business. Texas welcomes business owners with open arms. AA : How about geographically?
Some good news on the fundraising front: Sixty-one percent of nonprofits reported they expect to increase fundraising revenues this year, up from the 53 percent that reported an increase last year. five or more communication channels (including in-person events, websites, social media, email, and postal mail).
As association professionals, we have lots of clever ways to talk to members through our communications and live events, but are we really listening to what they have to say? For one, there’s a lot of money on the line, as the annual conference or convention is often an association’s biggest non-dues revenue generator.
” Mary Lange , president of the Independent Bankers Association of Texas (IBAT) Education Foundation, reiterated that members pay dues to be represented. ” Another common misstep is neglecting the non-due revenue potential of your advocacy efforts. Hank Berkowitz, Editor-in-Chief.
As sad and deeper-question-creating as that all is, such notice is likely to give livestreams cultural acceptance in many walks of life, not just as a news or advocacy tool, but as a basic communication tool. The event next March will be the 10-year anniversary of Twitter’s coming-out party at the Austin, Texas, festival.).
This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter. How does the GDPR relate to US-based nonprofit marketing and communications?
One of the conference’s cohosts happened to be Texas Health Presbyterian Hospital, which was treating Duncan at the time. The CVB has been sending regular communications to members and partners and placing Ebola-related news and videos on a special webpage. Librio, CTA, in a statement to Associations Now. business travelers unfazed.
Using Video to Drive Revenue for Learning Programs and Events. Discover proven methods to manage communications with global suppliers and attendees. Presenters: Cathy Stoebner DeWitt, vice president of governmental affairs, Texas Association of Business. Chris Wallace, IOM, CCE, president, Texas Association of Business.
Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams. Membership. Accessibility.
As late as March 6, a busy clinic in Brownsville, Texas, a border city of nearly 200,000 whose population crosses back and forth from Mexico frequently, told me they could only test three people. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. What’s the case-fatality rate for the virus? (05:31).
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