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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. The Challenge.

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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 281
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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. New Audience Segments. Now TMA has a new audience segment to address.

Texas 214
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Association Brain Food: 10.11.24

Reid All About it

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io

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Association Brain Food: 10.18.24

Reid All About it

Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams. Membership. Accessibility.

Revenue 259
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Association Leaders Focused on NDR, Communication, Membership and Data

Association Adviser

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60