Remove Communications Remove Revenue Remove Texas
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Association Brain Food: 10.11.24

Reid All About it

Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io

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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. The Challenge.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. New Audience Segments. Now TMA has a new audience segment to address.

Texas 214
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Association Brain Food: 1.10.25

Reid All About it

Host: UST Education Speakers: Melody Jordan-Carr,CEO at MemberGrow Kristine Metter, CAE, President at Crystal Lake Partners LLC Steven Stout, FASAE, CAE, Executive Director for the Texas Society of Association Executives Gene Terry, CAE, IOM, Executive Director for the American Society of Hand Therapists Thu 1/16 at 1 p.m. 1 CAE credit.

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What’s a Competitive Advantage and Why Do You Need One?

Mary Byers

When Jaynie Smith worked with the Visiting Nurses Association of Florida to identify its competitive advantages, the organization broke records by increasing its revenues 40 percent within months. A strong competitive advantage isnt just about revenue, however. How do you create and communicate a competitive advantage?

Texas 147
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Association Brain Food Weekly: 4.10.20

Reid All About it

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 286