Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 74

Georgia Atlanta Newsletter Communications 74

Higher Logic

SEPTEMBER 19, 2017

With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. Use research such as GetMeSpark’s white paper on the education-skills gap back up your claims, then gather success stories for social proof.

millennials 205

millennials Learning Management System Marketing Tips 205

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.

CA 79

CA Marketing eBook Survey 79

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Nimble AMS

FEBRUARY 3, 2022

Event management: Plan, communicate and take registrations for your events. You can communicate with tech vendors or departments from the app for a built-in record. Workflow automation: Turn day-to-day tasks into streamlined functions that minimize administrative labor requirements.

Tools 138

Tools Software System Library 138

MemberClicks

MARCH 15, 2024

Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.

Software 52

Software System Association Management Communications 52

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue.

Chicago 195

Chicago Social Media Education Recruitment 195

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Roundup: Give That Copy a Trim. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

GlowGlobally

DECEMBER 22, 2010

Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Develop new initiatives and revenue streams. Communicate constantly to all key stakeholders. Constantly innovate.

Video 60

Video Industry Products Strategy 60

Leading Learning

JULY 12, 2021

For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”.

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DC Washington millennials Chicago 225

GrowthZone

JULY 26, 2018

It includes permission to continue to communicate with them (how they prefer to be contacted). A lead magnet is a valuable freebie that you are willing to exchange for an email address and permission to communicate with the downloader. This opens the door to “getting their phone number.”. Their response might be “text me.

Social Media 74

Social Media Proposal Content Marketing 74

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. This includes events, press releases, association news, white papers and reports. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Content 70

Associations Now

DECEMBER 5, 2014

Lucky for you, Tagoras released a new white paper on this topic earlier this week. The white paper draws on data collected in a survey conducted by Tagoras for its 2014 “Association Learning + Technology” report. Are you focused on increasing revenue through m-learning? revenue goals.

Strategy 40

Strategy Revenue Content Technology 40

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees.

Content 60

Content Tips Video Newsletter 60

Associations Now

MAY 27, 2015

Today’s communicators just craft a hashtag, sit back, and let people tell their own stories! If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms. The newest effort to foster that philosophy in associations is an in-depth white paper from Anna Caraveli, Ph.D.,

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

MemberClicks

SEPTEMBER 27, 2024

This not only helps secure future revenue but also reduces the administrative burden of chasing late renewals. Special Recognition Programs Implement recognition programs that celebrate members’ achievements, such as awards for professional excellence, community service, or long-term membership.

Organization 52

Organization Discount Certificate Case Study 52

Associations Now

JUNE 8, 2016

. “When you can correlate activity in your community to favorable business outcomes like retention, product purchases, event attendance, and etc., it becomes far easier to prove the ROI of your community efforts,” he writes. This in turn makes it easier to secure attention, support and resources more quickly.

Class 40

Class Revenue Case Study Products 40

AMR Management Services

JUNE 4, 2012

Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. Develop a tentative budget and revenue sources Setting dues level is difficult. American Academy on Communication in Healthcare.

How To 64

How To Library Committee Kentucky 64

Reid All About it

OCTOBER 18, 2019

Integrating Online Communications into Your Fundraising Campaign. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. Come join a roundtable discussion on using Slack (a cloud-based team collaboration software) for your internal communications.

North Carolina 34

North Carolina Education Project Communications 34

AMR Management Services

MARCH 29, 2011

That doesnt host a website, forum or online community? That doesnt communicate regularly with members, trying to keep them up-to-date on the latest industry trends or news? Or, how can we bring in more revenue for the content were already producing? A video or a white paper? This is all content. ► August. (3).

Library 64

Library Newsletter Kentucky Content 64

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Non-Dues Revenue. (1). White Paper. (4).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. Non-Dues Revenue. (1). White Paper. (4). . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. Fundraising with Social Media. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. Non-Dues Revenue. (1). White Paper. (4). . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. Fundraising with Social Media. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 8, 2012

ASAE Marketing, Membership & Communications Confer. Non-Dues Revenue. (1). White Paper. (4). . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. Fundraising with Social Media. ► February. (1). ► January. (3).

Social Media 40

Social Media Marketing Price Survey 40

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. The panel description: At the Cross Section of Web, Social and Mobile. Her blog is Contentious.com. Twitter: @agahran.

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Resources Conference Sample Tools 28

Membership Marketing

NOVEMBER 11, 2011

I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? Non-Dues Revenue. (1). White Paper. (4). November 15, 2011 2:05 PM. Tony Rossell.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. Non-Dues Revenue. (1). White Paper. (4). However, an attractive offer of free additional information related to their search can be enticing. Membership Participation and Retention. (3). Membership Recruitment. (4). new markets. (1).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

These new channels absolutely have place in the mix, but marketers have to test them with the audience to tease out their best use: Building Brand, Communication, Lead Generation, Response. Non-Dues Revenue. (1). White Paper. (4). September 25, 2010 9:18 AM. Tony Rossell. Thanks both of you for the feedback. Non-Profit.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Non-Dues Revenue. (1). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.

Marketing 40

Marketing Price Survey Cost 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If Non-Dues Revenue. (1). White Paper. (4). If you plan to email your kids and you want a response, be sure to send them a text.)” Membership Participation and Retention. (3). Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 9, 2010

As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. Non-Dues Revenue. (1). White Paper. (4). . • Affinity Media. • Search Engine and Content Advertising. Membership Participation and Retention. (3). Membership Survey.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 29, 2010

Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. Non-Dues Revenue. (1). White Paper. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. Non-Dues Revenue. (1). White Paper. (4). Associations using direct mail for renewals dropped from 91% to 85%. But based on these high percentages, it looks like most groups use both of these channels. Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. Non-Dues Revenue. (1). White Paper. (4). Membership Survey. (5).

Marketing 40

Marketing Survey Social Media Price 40