This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new whitepaper, “The New Sponsorship Model for Virtual Events.”. Our whitepaper provides examples of these marginal-value benefits include: Logo Placements.
To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind. Prioritize System Integration : Look for solutions that allow your tools to communicate, giving you a complete picture of your members and enabling more effective engagement.
In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, an introduction to AI for associations and a guide to developing an AI strategy. Non-dues revenue. You’ll find a few different and intriguing ideas to consider in this one. AI for associations.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. By supporting these pairings, associations can foster a learning culture and community. AI for associations.
With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. Use research such as GetMeSpark’s whitepaper on the education-skills gap back up your claims, then gather success stories for social proof.
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone! Encompassing demographics.
Get used to this chart from The 2021 Nonprofit Communications Trends Report. Email marketing platform, Klaviyo found , “Welcome series emails receive 63% higher open rates, 86% higher click-through rates, and 83% higher revenue per recipient (RPR) than your average email campaign.” Not great. (We’ll
The programs are relationship and community builders since they help members connect with each other on both a personal and professional level. Vista Cova’s whitepaper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment.
Whenever association consultant Elizabeth Engel releases a whitepaper, I pay attention. No matter the topic, her papers are always interesting and informative. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”.
Integrating Online Communications into Your Fundraising Campaign. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. Come join a roundtable discussion on using Slack (a cloud-based team collaboration software) for your internal communications.
Together with follow up interviews from some of the largest European-based associations, MCI developed a whitepaper designed to address some of the key outcomes from the study. Develop new initiatives and revenue streams. Communicate constantly to all key stakeholders. Constantly innovate.
For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. This includes events, press releases, association news, whitepapers and reports. Sharing Is Huge.
maggielmcg: Really great whitepaper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Roundup: Give That Copy a Trim. Ernie Smith. Associations Now. Features'
Event management: Plan, communicate and take registrations for your events. You can communicate with tech vendors or departments from the app for a built-in record. Workflow automation: Turn day-to-day tasks into streamlined functions that minimize administrative labor requirements.
The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (whitepapers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.
Machines are giving us the ability to understand and communicate with members more personally than ever before. What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, whitepapers and case studies. The goal might seem obvious.
It includes permission to continue to communicate with them (how they prefer to be contacted). A lead magnet is a valuable freebie that you are willing to exchange for an email address and permission to communicate with the downloader. This opens the door to “getting their phone number.”. Their response might be “text me.
Get used to this chart from The 2021 Nonprofit Communications Trends Report. Email marketing platform, Klaviyo found , “Welcome series emails receive 63% higher open rates, 86% higher click-through rates, and 83% higher revenue per recipient (RPR) than your average email campaign.” Not great. (We’ll
Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. Develop a tentative budget and revenue sources Setting dues level is difficult. American Academy on Communication in Healthcare.
Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Many exhibiting companies put in great effort to create the perfect whitepapers, infographics, videos and other educational offerings for attendees.
Lucky for you, Tagoras released a new whitepaper on this topic earlier this week. The whitepaper draws on data collected in a survey conducted by Tagoras for its 2014 “Association Learning + Technology” report. Are you focused on increasing revenue through m-learning? revenue goals.
That doesnt host a website, forum or online community? That doesnt communicate regularly with members, trying to keep them up-to-date on the latest industry trends or news? Or, how can we bring in more revenue for the content were already producing? A video or a whitepaper? This is all content. ► August. (3).
Today’s communicators just craft a hashtag, sit back, and let people tell their own stories! If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms. The newest effort to foster that philosophy in associations is an in-depth whitepaper from Anna Caraveli, Ph.D.,
This not only helps secure future revenue but also reduces the administrative burden of chasing late renewals. Special Recognition Programs Implement recognition programs that celebrate members’ achievements, such as awards for professional excellence, community service, or long-term membership.
For more on how to do all that, download the full whitepaper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. Elizabeth Weaver Engel, M.A.,
. “When you can correlate activity in your community to favorable business outcomes like retention, product purchases, event attendance, and etc., it becomes far easier to prove the ROI of your community efforts,” he writes. This in turn makes it easier to secure attention, support and resources more quickly.
ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.
Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.
13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Non-Dues Revenue. (1). WhitePaper. (4).
These new channels absolutely have place in the mix, but marketers have to test them with the audience to tease out their best use: Building Brand, Communication, Lead Generation, Response. Non-Dues Revenue. (1). WhitePaper. (4). September 25, 2010 9:18 AM. Tony Rossell. Thanks both of you for the feedback. Non-Profit.
Therefore, the initial goal is to get an opt-in from the visitor for future communications. Non-Dues Revenue. (1). WhitePaper. (4). However, an attractive offer of free additional information related to their search can be enticing. Membership Participation and Retention. (3). Membership Recruitment. (4). new markets. (1).
However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Non-Dues Revenue. (1). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.
As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. Non-Dues Revenue. (1). WhitePaper. (4). . • Affinity Media. • Search Engine and Content Advertising. Membership Participation and Retention. (3). Membership Survey.
I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? Non-Dues Revenue. (1). WhitePaper. (4). November 15, 2011 2:05 PM. Tony Rossell.
D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m. Social media for associations. 1 CAE credit. More info/register.
Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. Non-Dues Revenue. (1). WhitePaper. (4).
It’s clear that communication is shifting not only to other platforms, but to other devices. (If Non-Dues Revenue. (1). WhitePaper. (4). If you plan to email your kids and you want a response, be sure to send them a text.)” Membership Participation and Retention. (3). Membership Recruitment. (4).
What seemed to most positively impact renewals was adding additional communication channels. Non-Dues Revenue. (1). WhitePaper. (4). Associations using direct mail for renewals dropped from 91% to 85%. But based on these high percentages, it looks like most groups use both of these channels. Membership Recruitment. (4).
But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. The panel description: At the Cross Section of Web, Social and Mobile. Her blog is Contentious.com. Twitter: @agahran.
A new whitepaper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Hear how evaluate the target audience to determine communication needs and make the intangible tangible.
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content