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The post Making It Personal: Tips for an Effective Personalization Strategy with Vivian Swertinski appeared first on Higher Logic. The TL;DL: We’re sharing highlights from our podcast conversation with Vivian Swertinski about how to personalize your association’s communications.
To make it easier, the experts at A2 came up with 10 practical tips to help your organization become more analytically driven, while maintaining focus on your mission and members. This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communicationsstrategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.
The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. The post Allow-Listing for Email Communications: Tips for Email Marketers appeared first on Higher Logic. Want to get your emails past spam filtering? Learn more!
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Thanks to Karen Hill, you now have a few more unique strategies to help capture their attention. Want an additional tip? You’re in luck!
When was the last time your association evaluated its pricing strategy? Continue reading to discover how to conduct routine pricing reviews at your association, create a pricing committee, and successfully leverage a pricing strategy at your organization. If youre unsure, or if the answer isnt recently, nows the time to reevaluate.
The post 5 Effective Tips To Keep Your Email Subscribers Engaged appeared first on Higher Logic. Effective email communication is the key to keeping your email subscribers engaged and invested. Try out these 5 tips to re-engage your list.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Lisa Libes, Pens and Poison Tips for being non-partisan in a partisan age: Its not easy, it can be exhausting, and you’re not always going to get everything right. 2025 Association Tech Trends (Data Analytics Network) Reggie has surveyed the community each January for many years now to identify technology trends for the upcoming year.
Online learning strategy. D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Content marketing strategy. Community building. GA help from sponsors.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Awards program. Staff committee liaison. Yeah, me neither.
Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Membership strategy. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m.
Only a few have integrated AI into their operations, primarily in marketing and communications. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors.
We’re sharing specific tips for using a community to create an engaging virtual event experience. By the way, if you’re considering moving your event virtual, we're offering organizations a free event community to help engage your audience before, during, and after your virtual event, from May through December of 2020.
Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Ok, and then what?
The post 13 Tips to Send Emails Your Association Members Will Open appeared first on Higher Logic. Improve your association’s email open rate and boost member engagement, building a stronger personalized communicationsstrategy along the way.
The weekly list of free educational events and resources for the association community New member onboarding. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Merritt Rohlfing at Association Analytics shares ten wise tips for getting analytically ready for 2025.
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Fear not, Lori Zoss Kraska and Bruce Rosenthal are handing out satisfying treats for Halloween— ten tips for successful sponsorship programs.
The post Improving Your Membership Renewal Letters: 6 Tips for Success appeared first on Higher Logic. Sitting down to write a membership renewal letter can give you writer’s block – these tips will help. The post Improving Your Membership Renewal Letters: 6 Tips for Success appeared first on Higher Logic.
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? Measurement.
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber 3 Email Deliverability Areas to Watch.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Content strategy. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.
They share ten strategies for motivating members to volunteer and mentally show up for meetings. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling. Communicate. Sponsorships. 8: Innovate.
As your association evolves and increases its membership, your engagement strategy should evolve as well. Start thinking about digital engagement strategies, as these can attract the younger employed crowd and streamline your internal operations. Get ready to enrich your association community with these digital strategies.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You just have to think outside the box and adopt new strategies. “ -Amenah R.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Dan Crowd ).
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. Their approach? 1 CMP credit.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
Virtual event tips. Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. Quick hits before we get to the list of this week’s free education: 12 tips that actually help with Zoom fatigue. Tue 8/4 at 12 p.m.
The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic. The post 8 Tips for Choosing a Marketing Automation Platform appeared first on Higher Logic. Is your association ready to level up from email marketing? These are the 8 must-haves to look for in a marketing automation platform.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association. Community Case Studies. Host: The Community Roundtable.
Membership pro tip: offer bite-size engagement to new members. Tip Tucker Kendall, International Society of Arboriculture via Associations Now ). Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Presenter: Randall Rollinson, President, LBL Strategies. Communicate. Quick hits.
Two proven tips to increase your newsletter’s open and click rates. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Presenters: Chris Lu, Senior Strategy Advisor, FiscalNote, Former Deputy Secretary of Labor for President Obama. Quick hits.
Bonus tip: Since your staff and volunteers have differing learning preferences, offer a variety of content types and formats to engage them. Make it easy for board members to participate in fundraising by offering courses on identifying prospects within their network, building donor relationships, and communicating compelling stories.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. She shares tips for fostering a culture of experimentation that balances innovation and reality. How are you using your community? Professional development. Post-event attendee engagement.
Read our blog for strategies to highlight your association’s advocacy program and sh out out your members and stakeholders. How to highlight your association’s advocacy efforts to your members and stakeholders Ensure your members and stakeholders know your association is dedicated to advocating for industry issues. Download now
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Online Communities Series: How to Revive a Dying Online Community Don’t shut down an unengaged community.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Promotions: Tipping the Scales in Your Favor. Workforce Strategy Webinar: Tools You Can Use.
It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Nick Borelli, President/ Strategist, Borelli Strategies. Host: Halmyre.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m. Association trends. s 2024 Association Economic Outlook Report , is optimistic.
Hear about lessons learned from clients, best practices for making your virtual event a success, considerations you should have during the decision making process, and tips for getting (or keeping!) Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy.
Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies. Join us for a weekly breakfast series of strategy, planning and engaging peer discussions on common challenges faced by Associations, along with best practices to overcome them.
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