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AI is reshaping the way associations approach communications, offering new opportunities to enhance efficiency and impact. In this new video , I explore how AI can support content creation, streamline analytics and improve audience engagement.
In this Association Insights video , I explore what associations can learn from corporate crisis communicationstrategies. Owning the narrative by communicating proactively helps shape public perception. By embracing these proven strategies, associations can respond to crises with confidence, clarity and resilience.
In this Association Insights video , I unpack the potential pitfalls of using AI in your communicationsstrategy. Colleen Lerro Gallagher , President & CEO, OnWrd & UpWrd The post Navigating AI Pitfalls in Association Communications appeared first on The Association 100.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Did you know that video-based practice and coaching strategies are becoming essential components of L&D programs? The numbers don't lie; documenting proficiency on video works! January 26, 2023 at 9:30 am PT, 12:30 pm ET, 5:30 pm GMT
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Earn one CAE credit for each live session you attend. Good humans.
Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Membership strategy. Chief Communications Officer/Owner at CQbd Tue 2/4 at 12 p.m.
The weekly list of free educational events and resources for the association community New member onboarding. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Let’s discuss special member-only perks and strategies that really boost engagement.
Only a few have integrated AI into their operations, primarily in marketing and communications. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Next-gen workplace challenges.
In this video , I dive into managing negative publicity effectively. Navigating this terrain requires prompt and honest communication. Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions. Here’s how: 1. Delays can worsen the situation.
An online engagement strategy is important to help guide how your members interact with your association’s online presence. It is only natural that when you are planning your annual member engagement strategy that video is included.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
In this weeks Association Insights video , I share smart strategies to engage your members and extend your associations reach. Equip members with tools like templates and talking points to ensure consistent, effective communication. Recognize their contributions publicly to foster a sense of community and inspire others.
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Spooky sponsorships. Small-staff membership marketing.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Staff committee liaison.
They share ten strategies for motivating members to volunteer and mentally show up for meetings. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Communicate.
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Build Transparency : Reassure members by openly communicating the measures youre taking to protect their information, building trust and confidence.
Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Video Storytelling for Your Business. How long should my video be?
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. How are you using your community? Professional development.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Association and nonprofit leaders should be using video to inspire real change and advance your missions.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Strategy, Governance, and Operations Excellence in the World of Remote Work. every Monday.
In this video , I discuss the strategic benefits of incorporating local news outreach into your communications plan. Local news outlets connect directly with engaged community members, offering a platform to reach specific audiences effectively.
In this video , I delve into how artificial intelligence can transform association PR and communicationsstrategies. As we navigate the evolving landscape of association communications, integrating AI into our toolkit is not just an advantage – it’s becoming a necessity.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Regularly update your strategy to reflect new trends and maintain relevance.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Content strategy. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? Association trends. The outlook for associations, as described in Marketing General Inc.’s
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Member app. Member retention. Zoom fatigue.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
How to conquer communication debt aka email/message overwhelm. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Quick hits. Mon 6/21 at 1 p.m.
Sponsorship strategy. We’ll socialize in large and small conversation groups (you choose) using the online social platform Rally — one of the hot new video-chat tools recently developed for recreating online the experience and possibilities of an in-person social. Virtual event benchmarking data. Talk about data! Fri 8/7 at 3 p.m.
Produce welcome videos and introductory courses that acquaint new employees and volunteers with your organizations mission, values, history, and programs. Spread Community Awareness An LMS can enhance your nonprofits marketing strategy by providing more opportunities for people to interact with your cause.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Communicate.
Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Shrinking network.
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
By identifying and strengthening key areas like strategy, culture, technology, data, and member engagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Strategy: Is Your Association Future-Focused? Strategy: Is Your Association Future-Focused? Are we agile and adaptable?
This series of 15-minute videos cover hot topics and issues related to 501c organization management. Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy. How to Project Leadership and Get Results on Video Conferences. Communicating Through a Crisis.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. Mon 5/24 at 1 p.m. Host: Socio.
Boost member communications. Spread the word about your association’s advocacy efforts by leveraging various member communications. Create a thank you video highlighting their work throughout the year, and during the event let advocates share their favorite experiences. Download now
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. This series of 15-minute videos cover hot topics and issues related to 501c organization management. marketing and communication professional.
Check out the National Speakers Association’s (NSA) virtual conference , but first, read Thom Singer’s post about the new format and watch his video describing what NSA had done to serve its members during the pandemic, such as town halls, webinars, and Fresh Talk Fridays. Joe Post, Vice President Strategy, Adage Technologies.
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