Eric Lanke

JANUARY 22, 2018

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. Different audiences receive appeals on different communications platforms. Older donors get direct mail.

millennials 100

millennials Communications Social Media Innovation 100

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

Case Study 100

Case Study Committee Member Engagement Report 100

Nonprofit Marketing Guide

OCTOBER 3, 2014

Let’s celebrate the end of the week with a round of Mixed Links… Givelify just released a new white paper called “ Nonprofit Fundraising: Removing Roadblocks and Meeting Goals with Mobile Technology.”. Aplos has started a funny new blog series on creative approaches to fundraising. Have a great weekend, Kristina.

Communications 72

Communications Social Media Course Technology 72

Association Analytics

OCTOBER 7, 2024

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? These data-driven strategies allow for more targeted, efficient, and effective communication with members, ultimately driving engagement and value for the association.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Unlock the secrets to clear and effective communication with SMEs. AI for associations. Website hosting.

America 264

America Strategy Content Social Media 264

Association Success

NOVEMBER 26, 2018

How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. As a communicator, that told me that the policy in its existing format was not being consumed. New copy, new association? Do you need to shake it up? Annual Meeting.

Communications 68

Communications Committee Video Leadership 68

Eric Lanke

JANUARY 30, 2012

The Mind of the Community. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. Monday, January 30, 2012. image source.

Innovation 100

Innovation Leadership Newsletter Member Engagement 100

Higher Logic

SEPTEMBER 19, 2017

With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. Use research such as GetMeSpark’s white paper on the education-skills gap back up your claims, then gather success stories for social proof.

millennials 205

millennials Learning Management System Education Tips 205

Nonprofit Marketing Guide

AUGUST 3, 2021

Every nonprofit communications director I know has way too much work to do. That capacity includes how much time you as a communications pro have in a day or week or month. I found the following approach in a white paper from Forum One called Do Your Communications Efforts Measure Up? What should come first?

Communications 121

Communications Marketing Examples Course 121

Reid All About it

AUGUST 26, 2016

Learn about the key findings from Association Laboratory’s white paper Creating and Sustaining a Strategic Board which incorporates ideas and insights from 25 association chief staff officers. This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. 1 CAE credit. 1 CAE credit.

DC 150

DC Washington Video Analysis 150

Association Success

MAY 16, 2017

Suddenly it was about communicating its importance to others, rather than just becoming a really good hacker in my own little corner. All of these articles, white papers and presentations are having an effect! (There is a higher chance that I’ll watch cartoons and drink too much coffee, but that’s a whole other conversation.).

Video 108

Video Cost Examples Content 108

Click

AUGUST 7, 2024

In this white paper, we explore why native integration between MarTech and CRM is so critical for IT and marketing teams today and why it should move to the forefront of buying process considerations. With essential marketing tools at their fingertips right within Dynamics, marketers will adopt and use CRM far more frequently.

Technology 130

Technology System Marketing Team 130

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Get used to this chart from The 2021 Nonprofit Communications Trends Report. So until we see these stats change, we will continue to metaphorically scream at the top of our lungs about the Nonprofit Email Apocalypse. Today’s focus is on Email Welcome Series. Not great. (We’ll

Sample 130

Sample Email Marketing eBook Discount 130

Nonprofit Marketing Guide

MAY 23, 2012

That’s the focus of Event 360’s new white paper, “ 4 Steps to Converting Event Donors to Organizational Donors.”. Engage: Event donors require more nuanced communications, but you still must engage them. Please take a moment to download our white paper today. Convert: Ask!

Maine 76

Maine Report Communications Process 76

Reid All About it

JUNE 14, 2024

In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. You’ll find a few different and intriguing ideas to consider in this one. AI for associations. AI acceleration. CAE credit.

Arlington 264

Arlington Revenue Leadership Strategy 264

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Resources 169

Aaron Wolowiec

DECEMBER 13, 2012

Discussion boards/online communities. Program outlines/white papers. You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. YouTube videos.

Content 100

Content Social Media Case Study Newsletter 100

AMR Management Services

MAY 4, 2018

As association professionals, we all engage in written communication pretty much all day every day, whether it’s writing emails, articles, social media posts, press releases, blogs, white papers,

Press Release 64

Press Release Tips Social Media Communications 64

Reid All About it

OCTOBER 18, 2019

Integrating Online Communications into Your Fundraising Campaign. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. Come join a roundtable discussion on using Slack (a cloud-based team collaboration software) for your internal communications.

North Carolina 34

North Carolina Education Project Content 34

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Association Subculture

AUGUST 22, 2016

Please forgive the communications sabbatical I took from blogging and social media (although I have been active on Facebook). Elizabeth Weaver Engel, MA, CAE from Spark and I just dropped a new white paper you can download for free called " The Association Role in the New Education Paradigm." I've missed you guys.

Social Media 100

Social Media Education System Technology 100

Nonprofit Marketing Guide

JUNE 15, 2012

Communications. FrameWorks Institue recently released an interactive game called Swamped that allows you to take control of your message strategy and ensure your communications advance through the “swamp” of public opinion. Reports/White Papers. Happy Friday, everyone! Happy Friday, everyone!

Marketing 71

Marketing Newsletter millennials Social Media 71

Nonprofit Marketing Guide

JUNE 19, 2015

Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Want to inject some humor into your communications even though your cause is a serious one? Welcome to our weekly round up of the good stuff on the net.

Marketing 74

Marketing Tips Communications Content 74

Nonprofit Marketing Guide

SEPTEMBER 15, 2021

According to our 2021 Nonprofit Communications Trends Report , only 26% of nonprofits have set up an email welcome series to new subscribers. Downloadable white paper or ebook. So getting this set up will really set your organization apart from others. Include information that will be the most helpful to them. Mobile app.

eBook 81

eBook Discount Course Communications 81

Associations Now

OCTOBER 10, 2019

If new members are confronted with hours-long seminars and online conferences right off the bat, they might not interact with future communications. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Healthy Events.

Social Media 85

Social Media Content Examples Communications 85

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. By supporting these pairings, associations can foster a learning culture and community. AI for associations.

Education 258

Education Social Media Content Strategy 258

Reid All About it

MARCH 1, 2024

Community-driven learning, like online cohort programs, meets both those member expectations. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Education 264

Education Tips Technology Tools 264

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. We now do this for most of our events as a standard practice. Re-format it.

Content 82

Content Library Social Media Resources 82

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”.

Washington 225

Washington DC millennials Chicago 225

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. Communication – interpersonal, public speaking, writing and digital/social media.

Education 150

Education Mooc Class Maryland 150

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby. How does that play out in real life?

Member Engagement 70

Member Engagement Price Resources Strategy 70

MemberClicks

JANUARY 8, 2024

…but, that said, do you have a plan for communicating with your attendees? That’s why you’ll want to put together an event communication plan that takes into account what you should tell them about before, during, and after the event. What is an Event Communication Plan? Attendee Feedback : Communication got both ways.

Communications 52

Communications Press Release Social Media Tools 52

Forj

DECEMBER 6, 2017

Communication. Communication is the ability to share ideas with others through various media, such as writing, presenting, listening, and technology. When is an infographic appropriate versus a white paper? Instead, there is demand for what have been called 21 st century skills. Collaboration. Creativity.

Social Media 79

Social Media Communications Review Project 79

GlowGlobally

DECEMBER 22, 2010

Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Communicate constantly to all key stakeholders. Develop new initiatives and revenue streams. Constantly innovate.

Video 60

Video Strategy Products Communications 60

Nonprofit Marketing Guide

MAY 18, 2018

And if you are looking for a quick bedtime story, check out “The White-Paper Princess” and Other Children’s Books about Nonprofit Work. Upcoming Events for Nonprofit Communicators. May 23 & 30: Transform Your Boundaries and Get Better Results: CALM Coaching for Nonprofit Communicators with Sarri Gilman.

Communications 40

Communications Price Newsletter Tips 40

Association Success

MAY 22, 2018

In 2016, Shelly and I returned to this issue and co-authored a white paper, The Association Role in the New Education Paradigm , addressing the crisis brewing in the global education to employment system and the unique role we believe associations can play in solving it. It was a great conversation and the topic stuck in my mind.

Education 60

Education Industry Case Study System 60

Nonprofit Marketing Guide

JUNE 22, 2017

Dump them in your normal communications stream without recognition or welcome? Downloadable white paper or ebook. Congratulations, you’ve got new email subscribers! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Your best blog posts. Mobile app.

eBook 73

eBook Discount Video Survey 73