Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

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Association Analytics

NOVEMBER 4, 2024

That a conference doesn’t have to be cookie-cutter, there can be sessions that draw everyone in. Especially in the professional association sphere, there are a handful or so of career tracks and groups that are serviced and delivered content. What about their goal? We have to sort and segment our audiences in some way.

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Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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APRIL 4, 2025

Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend. How did AI learn them?

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FEBRUARY 21, 2025

They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Making a case for conference attendance. GrowthZone explains how to drive members to your community platform. CAE credit.

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Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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JUNE 26, 2020

The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.

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FEBRUARY 28, 2025

Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.

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NOVEMBER 8, 2024

. – Mastering Memory for Professional Success & Peak Performance Hear how to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions, training classes, and other professional development activities. More info/register. More info/register.

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.

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APRIL 10, 2020

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Membership.

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MAY 22, 2020

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

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The Association 100

MAY 23, 2024

Maximize your association’s conference potential with O&U’s latest eBook, “ How To Nail Your Association’s Conference Media Day.” Learn the ins and outs of setting up media day formats that resonate, from standard press conferences to dynamic live streams.

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Blue Sky eLearn

SEPTEMBER 23, 2021

We had an online portal where we’d store on-demand content from these events, as well as content recorded from conferences. But the portal wasn’t all—we were also putting that on-demand content onto DVD-ROMs and mailing them out to purchasers! Blue Sky doubled in size to handle the demand.

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Association Analytics

JANUARY 21, 2025

Every conference and trade show has at least a handful of sessions on the subject, and most any technology solution provider is working to incorporate some level of generative machine learning into their existing platforms, Those that havent done it already, at any rate.

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Reid All About it

JULY 10, 2020

Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. A webinar is a content stream, he says. Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact.

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JUNE 4, 2021

Introvert-friendly conferences. Introverts everywhere want to hoist John Spencer up on their shoulders and thank him for the five suggestions he asks you to consider when planning your next conference—or, at least, I do. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Blue Sky eLearn

OCTOBER 13, 2020

Emilio attended the Association of Fundraising Professionals conference who quickly had taken their conference online at the beginning of the pandemic. AG Bell slimmed their original schedule down and tailored it from 68 to around 40 sessions and held a two-day conference in July with multiple concurrent sessions.

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EventMobi: Association Events

JULY 31, 2024

There’s a focus now on events being more of a designed experience and an immersive experience of how that content is delivered.” (In There should now be opportunities for me to continue to engage with that content—and learn, and receive that education, outside of the event itself,” he says. How does that look?

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JANUARY 22, 2021

Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conference Organizers Summit (Day 1). What does that mean? 1 CAE credit.

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MAY 15, 2020

Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now.

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SEPTEMBER 18, 2020

Virtual conferences. Not going virtual is not an option for association conferences , says MemberSuite. If you’re tempted to not host a virtual conference in the coming year, consider the questions they pose before making a final decision. Learn how virtual events can be part of a meaningful data-driven content strategy.

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JULY 31, 2020

Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Reid All About it

JUNE 18, 2021

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.

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JANUARY 29, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – How to Get Started Planning Your Hybrid Conference. While it’s not yet clear what “hybrid” will mean for scientific conference planners in 2021, the future looks promising. Tue 2/2 at 11 a.m. Thu 2/4 at 11:30 a.m.

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JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Associations Now

JANUARY 3, 2024

The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate. Jones encouraged her team to highlight fun things each day but not post just to generate more content. “I

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Association Analytics

JANUARY 5, 2023

We continued our A2 webinar series, Analytics in Action, co-hosted webinars with other leading industry partners, spoke at association conferences all over the country and created tons of educational reading materials for association professionals. Take Charge of Your Content: Know What You Have and How to Improve It. What an event!

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

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OCTOBER 23, 2020

She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Refactored Content via Protech Associates ). Count me in. More info/register.

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Revenue Review Strategy Content 300

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NOVEMBER 20, 2020

Virtual conference pricing. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conferences and Meetings: Has the Pandemic Been the Mother of Invention?

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SEPTEMBER 25, 2020

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. Virtual conference experience.

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Blue Sky eLearn

OCTOBER 21, 2019

These gatherings are held solely in the virtual space, whether it’s a video stream, a web conference, or even a virtual environment meeting. Does offering online access to your event content carry a risk of people choosing to stay home instead of attending in person? Instead, it opens up the doors to major event growth.

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SEPTEMBER 20, 2024

Conferences. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference. Chaviva Gordon-Bennett at Bizzabo explains why smaller conferences are making a bigger impact than large ones. Their contents could reshape how we understand the ancient world. |

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JULY 17, 2020

MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only).

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APRIL 2, 2021

Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences. Mike Murray, Content Marketing Institute ).

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Blue Sky eLearn

FEBRUARY 27, 2020

In addition to the live portion of the event, now that you are streaming it to virtual attendees you should also record the content to repurpose at a later date. Doing both allows you to have more chances to get your audience to engage i n your content and extends and increases your revenue building opportunities from singular events. .

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