This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your emailmarketing performance.
Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. What are those effects?
Virtual conference pricing. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conferences and Meetings: Has the Pandemic Been the Mother of Invention?
Making a case for conference attendance. If you want to get approval to attend a conference, Barbara Scofidio at Skift Meetings describes five areas to cover when writing an event justification letter to your boss. 1 CAE credit. More info/register. Host: ASI Tue 2/25 at 11 a.m.
This member-centric approach will allow your association to move from being a “nice to have” to becoming a vital partner in your members’ success, leading to increased recruitment and improved retention in the process. More info/register (ASAE members only). More info/register. . More info/register.
The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitmentmarketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. More info/register. 2025 Gear Up!
I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and EmailMarketing Best Practices for NGOs. Recruitment Jam. Participants will co-create new perspectives on recruiting, and learn some specific how-tos as well.
I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and EmailMarketing Best Practices for NGOs. Recruitment Jam. Participants will co-create new perspectives on recruiting, and learn some specific how-tos as well.
.* – Engaging Virtual Meetings Conference 3.0. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. – Engaging Virtual Meetings Conference 3.0. Attend this 5-day conference with 9 of the world’s experts on hosting virtual meetings. Volunteer Recruitment: No Volunteers?
Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Jose Triana at Sidecar recaps days 1 and 2 of the conference, which focused on AI and Web3. Volunteer Recruitment: No Volunteers?
It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just emailmarketing or analytics software: You can automate repetitive tasks and manual processes.
You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. Host: Marketing General Inc. Host: Sinch Email Wed 9/25 at 12 p.m. More info/register.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Example: “Our conference is coming up. MTI chose online community as a tool for digital transformation.
WBT Systems explains who’s excluded if you stop hosting virtual conferences. They also suggest ways to improve the virtual conference experience. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment.
MEETinLEEDS, the conference facilities for the University of Leeds, is strengthening its team with two new appointments to its sales and marketing department. The two new recruits will be supporting MEETinLEEDS with conferencing activity and helping to profile the stature of the university both nationally and internationally.
At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Association management software (AMS) is technology that can manage all aspects of your membership, helping you recruit, engage, and retain members. Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events. Leverage artificial intelligence and predictive analytics to increase membership.
Or, rather, a telepresence attendee at an association conference and trade show. Maybe you capture feedback after a conference. Save the dates: Wed 11/7 to Fri 11/9 – SURGE Virtual Conference. The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. Okay, was a robot.
Conferences. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference. Chaviva Gordon-Bennett at Bizzabo explains why smaller conferences are making a bigger impact than large ones. Host: Sinch Email Wed 9/25 at 12 p.m. to 1:30 p.m.
Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Emailmarketing news.
If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Staffing issues. Board governance. More info/register.
Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Hack Your Conference: Connections Between Classrooms and Session Rooms. Hack your conference by unlearning what you know to be true, just as our rock star educators are doing in today’s classrooms. Wed 8/2 at 12 p.m. Lunch provided.
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Expand your association’s reach by presenting key insights at events and conferences and sharing results on social media. .
We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive?
One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.
Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Event promotion Marketing automation can be used to promote events, conferences, and webinars to members and potential attendees.
Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using emailmarketing and marketing automation. Are your members resistant to online events like webinars, courses, and conferences? More info/register. Thu 7/14 at 11 a.m.
The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Professional Development Townhall: Do This, Not That: What’s Working NOW for EmailMarketing.
SURGE Virtual Conference. SURGE Virtual Conference. SURGE Virtual Conference. But most will agree that recruitment and retention feels tougher now than ever before. .); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL.
Introducing a new conference format: long conversations. Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Get two speakers on stage in conversation.
Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. That might mean an annual conference for an association, ongoing workshops or continuing education, or nonprofit fundraising events.
The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.
These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Emailmarketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.
I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. Conferences and meetings are vital to our arsenal to inspire change, to advance mission, and to support the individuals and organizations we serve. It’s not until early September, but put NDP on your radar.
Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to emailmarketing. Laudenslager IV, president, Charge Ahead Marketing. Diane Tiberio, director of conference & marketing, Reed Exhibitions.
It’s time to stop spending billions on cheap, environmentally-unfriendly conference swag. But most will agree that recruitment and retention feels tougher now than ever before. If your sponsorship inventory consists of food and beverage events and branding of the conference bag, sponsors are bored. Take note! ( 1 CAE credit.
It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. 1 CMP credit.
Association management software (AMS) helps organizations manage all aspects of their membership, including recruitment, engagement, and retention. Your organization can also use an AMS to set up, manage, and run events, conferences, and webinars. Here are the top three: 1.
They recruited a team of developers to produce what stands today: a powerful event management solution that is saving time, money and headaches for groups like Telefonica, Samsung, Honeywell, United Nations, Santander and London Business School. EventsCase is also one of very few scalable options on today’s market. Conferences.
Your association, chamber of commerce , or membership organization’s regular recruitment efforts can only bring in so much. Membership drives combine marketing and member recruitment efforts to engage prospective new members, introduce them to your organization, and gain their support. What is a membership drive?
And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content