Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We want to increase the number of members attending our conferences.

Marketing 113

Marketing Newsletter Conference Recruiting 113

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing eBook Recruiting 136

Nonprofit Marketing Guide

FEBRUARY 22, 2022

Use the following writing ideas from our Monthly Nonprofit Writing Prompts email newsletter for your newsletter articles, social media updates, blog posts and more. Check out conference schedules for your industry. I send this email newsletter the first week of every month with prompts for the following month.

Social Media 103

Social Media Newsletter Atlanta Tips 103

Association Analytics

JANUARY 5, 2023

We continued our A2 webinar series, Analytics in Action, co-hosted webinars with other leading industry partners, spoke at association conferences all over the country and created tons of educational reading materials for association professionals. The Hoot: A2 Customer Newsletter. How to Make Analytics a Priority – Finally!

Atlanta 320

Atlanta Nashville Newsletter Products 320

Event Industry News

NOVEMBER 22, 2019

Bournemouth’s Christmas Market, owned by Seventa Events, returns for its third year alongside the custom built two-storey ‘Alpine Lodge Bar’, provided and installed by sister company, Innovative Hire. The market started its construction two weeks prior to the official launch, Friday 15 th November, following months of intense preparation.

Marketing 119

Marketing Newsletter Innovation Project 119

Nonprofit Marketing Guide

FEBRUARY 28, 2023

It’s hard coming up with things to talk about on social media or in your newsletter. Every month we share blog, social media, and newsletter ideas your nonprofit can use to produce new content. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. We can help though!

Social Media 94

Social Media Newsletter Oakland Tips 94

Reid All About it

JULY 10, 2020

Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Virtual conference sponsorships.

Montana 365

Montana Content Price Strategy 365

Higher Logic

APRIL 25, 2019

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. About that last minute location change… no one loves to break a sweat running to the wrong conference room. Publish an event blog or newsletter. No Problem.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226

Event Industry News

JULY 9, 2019

A new study by Loughborough University and Imago Venues has revealed the most and least effective ways to network at meetings and conferences. Conference venues can be large and busy spaces and it can be difficult to know where to place yourself to network. Conferences. Know where to place yourself in the room. Brand Events.

Conference 111

Conference Tips Newsletter Content 111

Reid All About it

JULY 1, 2016

Newsletters. Sticky Conference : Each edition of this monthly newsletter from conference and trade show consultants, Velvet Chainsaw, is devoted to one challenge or issue. Association Marketing and More : Marketing consultant Scott Oser reads lots of articles so you don’t have to.

Newsletter 150

Newsletter Education Conference Technology 150

Nonprofit Marketing Guide

APRIL 29, 2019

Today I am sharing the internal newsletter used by Community Partners in LA. Lauren Kay, director of communications, shared this with me about their newsletter: Lauren Kay “We’ve been growing and now have a staff of 42. For assistance with conference room a/v setup, both Ravi and Teaa are available to help.

Newsletter 90

Newsletter Organization Communications Project 90

AMR Management Services

SEPTEMBER 21, 2023

Picture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal.

Strategy 94

Strategy Marketing Newsletter Conference 94

Higher Logic

SEPTEMBER 12, 2017

While conference and events tend to be the most common sponsorship opportunities, most associations have far more possibilities than they realize. A few common areas where associations accept sponsorships are: Conferences and other events. E-newsletters and physical magazines. Define Broad Range of Sponsorship Opportunities.

Revenue 222

Revenue Price Directory Newsletter 222

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conferences and Meetings: Has the Pandemic Been the Mother of Invention? Can I get an amen?!

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Certificate System Dallas Recruitment 370

Association Success

OCTOBER 30, 2020

Starting with strategies for planning conferences in 2021, and ending with how to build brand awareness and attract new members, association professionals are looking forward. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? Subscribe here.

Tips 148

Tips Newsletter Content Conference 148

Event Industry News

JULY 9, 2019

Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. Snöball, an event marketing company, revealed that videos on Facebook gained twice as much engagement compared to posts with images. Conferences. Live videos. So, help them help you. Areas of interest.

Marketing 99

Marketing How To Social Media Newsletter 99

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Strategy Education Price 370

MemberClicks

JANUARY 22, 2025

Partnership Examples: Co-hosting an Industry Event: Two organizations collaborate to organize a conference, combining their networks and expertise to attract a larger audience. Advertising Sponsorship: A sponsor pays to have their ad featured in a nonprofits newsletter, social media, or website.

Organization 100

Organization Resources Project Examples 100

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Revenue 259

Revenue Montana Case Study Education 259

Nonprofit Marketing Guide

FEBRUARY 27, 2024

We have ideas for newsletters, social media, blog posts, and more. These writing ideas for March come from our Monthly Nonprofit Writing Prompts email newsletter. Source of the Month Check out conference schedules for your industry. Not sure what to write about next month? Can’t see the form?

Social Media 87

Social Media Newsletter Video Tips 87

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. 15 Ways to Take Your Email Newsletter to the Next Level Many organizations find themselves stuck between sending outdated, irrelevant newsletter content and trying to keep it fresh and engaging. 1 CAE credit.

Video 213

Video Content Revenue Strategy 213

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

Reid All About it

APRIL 19, 2024

Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Education 258

Education Social Media Content Strategy 258

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market.

Newsletter 195

Newsletter Survey Software Process 195

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home.

DC 50

DC Washington Education Content 50

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361

LMS Revenue Tips Strategy 361

Associations Now

APRIL 11, 2019

Associations often spend a lot of time preparing and onboarding their conference attendees for their time onsite. The association also uses an e-newsletter, as well as a webinar training program, to stay in contact with exhibitors and let them know what benefits and services come with exhibiting. Tell us about it in the comments.

Conference 100

Conference Newsletter Resources Video 100

Nonprofit Marketing Guide

FEBRUARY 24, 2021

If you need ideas for your newsletter articles or social media posts next month, then this post is for you! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. I send this email newsletter the first week of every month with prompts for the following month. Source of the Month.

Social Media 75

Social Media Newsletter Tips America 75

Blue Sky eLearn

FEBRUARY 18, 2021

Just as you hold virtual meetings, webinars, or conferences, your organization can also host a successful virtual day of service to safely and efficiently give back to the community. . Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system.

Organization 232

Organization Software Tips Tools 232

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Conferences. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference.

LMS 264

LMS Revenue Certificate Content 264

Event Industry News

AUGUST 20, 2019

Following our snöball education: using speakers to market your event , choosing the right influencer , and exploring why sponsors aren’t doing more to market your event , we put our minds to gauging the success of influencer marketing. Our friends at the event marketing company swear by being SMART. Conferences.

Marketing 85

Marketing How To Newsletter Review 85

Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”. Sheikh says.

Marketing 94

Marketing Case Study Newsletter Content 94

Reid All About it

AUGUST 19, 2022

Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Conference Sustainability: Should You Be Prioritising It in 2022? Environmental scientists have long deplored the paradox of needing to fly to scholarly conferences around the world. More info/register.

Technology 44

Technology Software Cost Education 44

Event Industry News

AUGUST 15, 2019

Banzai, an event marketing automation platform, was created when Joe discovered a recurring pattern demonstrated by marketers when creating events. The “lifecycle” of most event marketers typically lasts a month. Conferences. Calling this a “waste of time”, Joe wanted to eradicate some of this unnecessary workload.

Marketing 81

Marketing Newsletter Products Conference 81

Higher Logic

APRIL 24, 2018

Once you go through the applications you can announce the winners at your annual conference, on your website, or via email. Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Event Planning and Hosting.

Tools 225

Tools Software Review Conference 225

Spark Consulting

DECEMBER 3, 2014

ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>? Your feedback forms, like post-conference and post-webinar evaluation forms. communication marketing' VERY IMPORTANT].

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Newsletter Communications Products Conference 150