Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Members are busy, and likely they will continue getting busier in the future.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Reid All About it

NOVEMBER 1, 2024

Conference/event evaluations. Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles.

Revenue 258

Revenue Education Arlington Committee 258

Smooth The Path

AUGUST 30, 2016

The conference this year is in Las Vegas. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Smooth The Path

JULY 30, 2020

Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data. They are powerful ways to get insights into our members’ world. What member feedback to keep and what to toss.

Member Research 78

Member Research Video Report Technology 78

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to member insights? So often members ask, “will I get a copy of the final report too?”

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

APRIL 3, 2016

Fast data sources are quick polls, Google Analytics, an email campaign’s open rate, and this conference’s registration quantities. When you have seemingly unanswerable questions about members it is slow data that holds the answer. Related posts: Please ask members. Data and association decision making.

Member Insights 60

Member Insights Conference Member Research Survey 60