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Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI. Membersurveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on membersurveys mean and how to improve them. Content strategy.
Conference/event evaluations. If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Do you use the same event evaluation questions year and year? Do you use all the data you collect? 1 CAE credit.
Likely your organization puts some of these methodologies to use because you know that memberinsights are what powers great strategy, change, and marketing. But memberinsights are hard to come by. Each time we ask for feedback or conduct a survey, we have to trade in some engagement goodwill. What do you do?
The conference this year is in Las Vegas. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable memberinsights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys.
Looking for a way to upgrade your annual conference? The app created a more seamless process for registering, accessing brochures, and responding to surveys,” she says. Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights.
Meeting with individual members at association events or in the workplace is the perfect setting to inquire about what problems members face in the industry. Survey a larger group of members. To further identify industry issues and trends, survey your members. Identify industry issues with survey results.
In preparation for other strategic planning processes the association conducted quantitative membersurveys but found the results were not all that actionable because there continued to be so many unanswered questions. In-person events and the conference provided most of the value – which means value is episodic.
Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to memberinsights? Seth Godin talks about the problem with surveys in his recent blog post.
The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging memberinsights and AI to develop tools to better serve its audience. Membersurveys had revealed a gap between member needs and what the association was delivering.
Fast data sources are quick polls, Google Analytics, an email campaign’s open rate, and this conference’s registration quantities. When you have seemingly unanswerable questions about members it is slow data that holds the answer. Related posts: Please ask members. Data and association decision making.
MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs.
Hosted by Community Brands, Xperience allowed attendees virtual one-on-one meetings with conference exhibitors, in addition to larger group sessions. Other customer favorites that assist staff in job efficiency include Survey Monkey, Phone2Action, Mass Mailer, Slack, Aircall CTI, and All Aboard. .
Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve. Of course he is right. This is the essence of an association.
From webinars to conferences, educational events tend to draw a crowd. Other organizations’ members may love the Q&A sessions and being more interactive with speakers. If you’ve held this event before (or an event similar to it), hopefully you collected feedback via a post-event survey.
.” “Every year my membership is becoming less of value,” thinks a member. “Our long-time members are becoming more and more an at-risk segment but, networking and professional development ranks highest on our satisfaction survey and we are delivering those two things. They should be happy.”
We have edited and proofed the conference schedule so many times we have it nearly memorized. Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do.
Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. The conference volunteer is not doing her job. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.
Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data. They are powerful ways to get insights into our members’ world. No longer are events, communities, and meetings just benefits.
Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. This membersurvey question could be an open-ended question, or in a multiple-choice format. Planning an educational event like a webinar, conference, or speaker series? Email survey.
This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create more engagement, connection and meaning at your next virtual conference from.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Membership survey. iMIS by ASI invites you to participate in their seven-minute Membership Performance Benchmark Survey. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual & Hybrid Events: Customer Stories to Inspire Your 2021 Conference. You made quick decisions, relied on instinct, and tried new things, including taking your conferences virtual! Guest: Patrick Bontinck. 1 CAE credit.
Year-round conference community. It” is that feeling of conference community, conversations and intellectual stimulation that WBT Systems says your association can keep going in a year-round learning community. “It” Check out the results of the AMS/CRM Selection Survey conducted by 501Works, in partnership with Branching Knowledge.
Confex Events: Why This Show Format Is Changing the Game Confex events are a unique combination of conference, exhibition and, in some cases, hosted buyer meeting programs in one event. Niero, PhD (moderator), Vice President, Professional Testing, Inc. Wed 2/19 at 11 a.m. Listen to case studies from confex organizers.
Young members. Highland released the survey results of its inaugural Young Professional Membership Index (YPMI). – AWTC Advance Conference 2024 (Arlington VA) Check out this year’s program, designed to help attendees advance their skills, create experiences and develop their network. What Do Members Want?
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