Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. to 5:25 p.m. More info/register.

NJ 258

NJ Email Marketing System Education 258

Smooth The Path

NOVEMBER 29, 2016

Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. Many members also say the conference is the biggest value compared to the association’s other offerings.

Innovation 60

Innovation Conference Committee Member Research 60

Smooth The Path

AUGUST 30, 2016

The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew. 63% of members rate the conference as the top value while only 47% are very satisfied with the conference.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Smooth The Path

JULY 30, 2020

Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data. They are powerful ways to get insights into our members’ world. What member feedback to keep and what to toss.

Member Research 78

Member Research Video Report Technology 78

Association Success

MAY 28, 2019

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. In addition, new SMPS logo swag was made available to conference attendees, with additional branded items that were soon available for purchase.

Survey 113

Survey Social Media Member Research Marketing 113

Smooth The Path

JANUARY 15, 2019

I conduct member research all the time, so I get direct access to the bright spots in our industry. SURGE shows us how online conferences can really work. Where do you get knowledge and insights about the association industry? I am lucky. Are you hungry for some knowledge? Association Chat has a new growing online community.

Resources 79

Resources Newsletter Education Member Research 79

Smooth The Path

AUGUST 2, 2016

We have edited and proofed the conference schedule so many times we have it nearly memorized. Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do. Related: Slow data vs. fast data.

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

OCTOBER 2, 2017

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.

Florida 76

Florida Recruitment Recruiting Member Research 76

Reid All About it

AUGUST 30, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit. More info/register.

Video 213

Video Content Revenue Strategy 213

Smooth The Path

OCTOBER 4, 2016

Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Why haven’t more chosen us? Why so few? It is not about us it is about them.

Price 127

Price Member Experience Products Conference 127

Smooth The Path

FEBRUARY 18, 2020

and, Walking into the first conference, I felt nervous jitters. There was a panel taking about an issue near and dear to my heart. Suddenly I realized I wasn’t alone, I was surrounded by 500 professionals just like me. Who was I to be there?

System 125

System Conference Member Research Industry 125

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? So often members ask, “will I get a copy of the final report too?” Related posts: The members we should focus on.

Member Insights 60

Member Insights Member Research Survey Process 60

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. Membership Monday This month’s topic will be an encore presentation from one of the great sessions we had at our MMC+T conference in May. Tony Rossell of Marketing General Inc. Workplace challenges.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

JULY 9, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Brian James, Assistant VP, Conference Operations, National Association of Manufacturers. How to (Really) Engage Members for Short-Term Success & Long-Term Survival. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

SEPTEMBER 9, 2021

A prediction for the conferences of the future. Our community is in the process of developing virtual conference etiquette. During online events, we can capture all of that amazing, juicy, interesting data and use it to increase the knowledge in the community. Related: Priming people for participation.

Conference 78

Conference Report Examples Process 78

Smooth The Path

JUNE 18, 2019

I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year member experience lines up with many other new member’s experiences according to member research. Once my year’s membership was up, I didn’t give the association a second thought.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” These attendees are excited!

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Association Value Member Engagement 104

Fonteva

FEBRUARY 9, 2021

For one thing, your association is already likely hosting a number of events, whether they’re smaller meetings, larger conferences, or a virtual experience. Traditionally, your association likely hosted live events that brought your members together with professional speakers or a multi-day conference with a variety of different panels.

Member Engagement 98

Member Engagement Tips Recruitment Recruiting 98

Associations Now

AUGUST 27, 2018

Event Marketer breaks down five strategies for how to bring the technology to your conference. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. It’s no secret that social media is a key marketing tool. Is it time for a process audit?

Social Media 47

Social Media Recruitment Recruiting Member Research 47

Smooth The Path

JULY 4, 2017

Have you ever asked members if they were going to renew, they said yes, but then they didn’t? Have you ever asked attendees if they were going to attend next year’s conference, they said yes, but then they didn’t? If you have ever had this happen, you are getting false positives from your members.

Conference 68

Conference Member Research 68

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. The conference volunteer is not doing her job. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.

Survey 60

Survey Project Conference Content 60

Smooth The Path

APRIL 3, 2016

Fast data sources are quick polls, Google Analytics, an email campaign’s open rate, and this conference’s registration quantities. Much like the slow food revolution is the new and upcoming backlash against fast food; slow data is gaining ground as the answer to what fast data can not provide.

Member Insights 60

Member Insights Conference Member Research Survey 60

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Yes, rates, plural. ” (which may reveal individual or company needs).

Connecticut 40

Connecticut New York New Jersey Member Research 40

Smooth The Path

SEPTEMBER 10, 2019

Do you ever find yourself wondering why members make the decisions they make? Why go to an inferior conference put on by a competitor? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? They are not. They are just as logical as we are.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

JANUARY 24, 2016

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. The race to the bottom is pitting employee against employee and high stress environments are exacerbating tensions and sometimes bad behavior. Influencing skills.

Social Media 60

Social Media Member Research Tips Education 60

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. Gotta love these people for their thoroughness and transparency!

Leadership 63

Leadership Survey Resources Examples 63

Smooth The Path

APRIL 5, 2018

Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours.

Price 74

Price Cost Industry Member Research 74

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. Those on the waitlist will be hearing from us to complete your registration.

Committee 40

Committee Team Library Review 40

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. Gotta love these people for their thoroughness and transparency!

Leadership 40

Leadership Survey Resources Examples 40

Fonteva

AUGUST 15, 2019

Member profiles are well-rounded and have a single, accurate information source. Events allow association members to come together, whether it’s through an educational course to get a certification or with a conference to provide networking opportunities. Event Management. Data-driven decisions.

Association Software 40

Association Software Software Tools Association Management 40

Smooth The Path

MAY 23, 2017

I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. They read emails.

Project 89

Project Member Engagement Conference Strategy 89

Sequence Consulting

JANUARY 14, 2025

Reading Time: 4 minutes By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. Clarify which offerings distinguish your association from its competitors and how this benefits members (e.g.,

Member Engagement 72

Member Engagement Tips Recruitment Recruiting 72