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What Do Members Want?

Association Analytics

It’s why every ASAE Annual or MM&C has session after session around surveying and asking and getting feedback from members. A recent Association Trends/Community Brands joint survey result showed just this, that the pros running the organization and the people they’re working for, look at the association in different ways.

Sample 169
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She Tells Two Friends…And They Tell Two Friends…

Spark Consulting

We all survey, actually probably over-survey, our members about EVERYTHING. And 90+% of the time, it will be empty when your survey is submitted. Third, secret shop, or better yet, ask trusted members to do so for you and report back. Fourth, ask your members. And isn’t that why you exist in the first place?

Survey 150
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Why Data SHOULD Drive Your Strategy

Association Analytics

Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. Their reasoning? But doing it correctly is important.

Strategy 169
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Why Do We Care About Generations?

Association Analytics

Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. That a conference doesn’t have to be cookie-cutter, there can be sessions that draw everyone in. When you observe people’s specific behaviors, it’s a powerful way to survey them without asking a single question.

Course 192
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Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Making a case for conference attendance. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. CAE credit.

Arlington 258
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Association Brain Food: 10.11.24

Reid All About it

The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. – What sponsors and exhibitors REALLY want from your next event For marketers, conferences and trade shows are their greatest moment.

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Building a thriving association culture

The Association 100

At ASAE’s 2024 Annual Conference, I had the pleasure of speaking with Carrie Morse, Chief Operating Officer at ERC, on The Association 100 about the ways associations can support a strong, thriving organizational culture.

Survey 130