GrowthZone

JUNE 4, 2019

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Send valuable content. Why You Should Care.

Email Marketing 128

Email Marketing Marketing Survey Tips 128

Reid All About it

JANUARY 10, 2025

Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.

Case Study 252

Case Study Education Strategy Content 252

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Forget about mass emails to your entire subscriber list.

Email Marketing 128

Email Marketing Strategy Marketing Washington 128

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. Research the market. Read on for a few useful tips.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 118

Email Marketing Survey Marketing Tools 118

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Online community.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Member surveys.

Content 213

Content Strategy Revenue Education 213

Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof.

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Association Adviser

AUGUST 20, 2024

Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.

Email Marketing 78

Email Marketing Marketing Newsletter Revenue 78

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Nonprofit Marketing Guide

DECEMBER 8, 2022

Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far. Nonprofits still have lots of tactics to try when growing their email lists organically. Agree or disagree?

Email Marketing 85

Email Marketing Marketing Survey Report 85

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Please, forward your resume via email to the address ? EventsCase ?we Requirements: ?

Content 129

Content Press Release Case Study Email Marketing 129

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. Marketing Tip No. Event marketing took the No.

Marketing 133

Marketing Email Marketing Report Content 133

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about? Is this image relevant to my content?

Content 153

Content Marketing Social Media Tips 153

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214

Texas Florida Email Marketing Newsletter 214

Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.

NJ 258

NJ Email Marketing System Education 258

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Washington 285

Washington Video Social Media DC 285

Association Success

NOVEMBER 10, 2020

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

Content 134

Content Social Media Newsletter Video 134

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter.

Content 148

Content Newsletter Sample Video 148

Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s more important to align your message with the content.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

AUGUST 30, 2018

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Is deliverability on your radar?

Tips 185

Tips How To Email Marketing Content 185

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 52

Strategy Marketing Social Media Analysis 52

Nonprofit Marketing Guide

NOVEMBER 17, 2020

So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at many factors to determine your email deliverability. million in 2018. Run a re-engagement campaign NOW.

Email Marketing 95

Email Marketing How To Marketing Discount 95

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Software Guidelines Email Marketing 149

Associations Now

FEBRUARY 11, 2025

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches.

Report 54

Report Email Marketing Content Newsletter 54