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Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Liz Willits , Content Phenom How to raise readers, in 35 steps. Liz Willits , Content Phenom How to raise readers, in 35 steps.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. I dont like shoulding on you, but every association should offer plenty of microlearning for busy members and customers. GA help from sponsors. 1 CAE credit. More info/register.
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
Save yourself, save your kids, and set a good reading and thinking example for those around you. More info/register (ASAE members only). Crash Course: AI Prompting for Marketers Prompting is crucial to getting great content or themes from AI. Our opinions get shaped by alarmist rhetoric and confirmation bias rather than facts.
Laura Armstrong at Cimatri shares 15 examples of how AI is transforming educational programs in associations by, for example, offering personalized learning paths and automating administrative processes. See examples of real membership renewal, win-back, and acquisition campaigns that delivered results that are to die for.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engagemembers, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated.
Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what contentmembers value most, what isn’t resonating and what needs to be tweaked.
In this guide, you’ll find out how and why you should: Optimize your email content. With an intuitive and comprehensive email marketing strategy, you’ll work to increase your memberengagement and retention, giving your associates an invaluable return on their investment. Optimize Your Content. Address readers by name.
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the member experience with your online community platform. How to drive memberengagement and loyalty through your online community.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. New Member Acquisition. Use community to reach future members.
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
Members are more likely to renew when they feel their needs are fully met. Improved member satisfaction. Enhanced memberengagement. Addressing the entire member journey creates opportunities for deeper participation. For example, if someone unsubscribes from email, there are other ways to reach them.
Is our tech stack supporting engagement and operational excellence? Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and memberengagement.
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives. Start by identifying the specific goals you want to achieve, such as increasing memberengagement, driving more revenue from events , or helping members earn CE credits.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Hear about some major considerations for online engagement. To organize your content?
The Benefits of AI for Associations AI has many uses for associations, from content creation support to data analytics. However, some organizations still hesitate to implement it due to concerns over cost, data privacy, and member pushback. For example, your association can use AI to: Create email templates. Free up staff time.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Amanda Kaiser shares a list of content, community, and education resources for association professionals , including Association Brain Food Weekly. Ryan Law, CXL ). Barry Davret, Medium ).
The first step to developing a 2019 memberengagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Creating visual content. Providing resources to chapter leaders.
Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine?
There’s a focus now on events being more of a designed experience and an immersive experience of how that content is delivered.” (In That, says Webb, is secretly a prime engagement opportunity for associations. Plus, just imagine all the ways you could chunk up great event content for your members!) How does that look?
In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. They also share association examples of effective program elements. Memberengagement. Association magazines.
Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective memberengagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.
Author: Daria Knupp Its no secret that keeping existing membersengaged is more cost-effective than constantly acquiring new ones. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?
If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Automate renewal reminder messages to your members.
Share real-life examples. For timeless content (a.k.a. The post Content Ideas for Associations Who Blog appeared first on GrowthZone. Be Accurate and Credible. Do your research and present authentic information. Trust is earned, so prove yourself. Site sources of information. Be Timely AND Timeless.
Member views on privacy and data security How much of a priority is privacy and data security at your organization? For example, ambient AI analytics might include suggestions when writing an email, recommendations when scheduling a meeting, or a notification on a phone, tablet, or other smart device.
TopClass LMS explains how it works and shares examples of associations doing this now. Bulletin describes how member apps help improve memberengagement by providing centralized communication channels for members. Decline of trust. Membership mobile app. A mobile app is a tangible reminder of membership value.
A webinar is a content stream, he says. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Event experience. 1 CMP credit.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.
Overall logins were up 109% in the last month, and new member logins – people checking out the community for the very first time – was up 149%. While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February).
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