Reid All About it

OCTOBER 11, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. 1 CAE credit.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video.

Social Media 117

Social Media Newsletter Video Content 117

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use social media.

Social Media 130

Social Media Marketing Tools Cost 130

Reid All About it

NOVEMBER 1, 2024

Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Associations Now

JANUARY 3, 2024

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

Social Media 116

Social Media Strategy Conference Content 116

Reid All About it

OCTOBER 25, 2024

Laura Armstrong at Cimatri shares 15 examples of how AI is transforming educational programs in associations by, for example, offering personalized learning paths and automating administrative processes. See examples of real membership renewal, win-back, and acquisition campaigns that delivered results that are to die for.

Arlington 252

Arlington Revenue Education Strategy 252

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. Despite that, we’ve found ways to come up with a lot of content that is engaging, and sometimes even entertaining. So, consider social media as a way to educate and inform people about your mission.

Social Media 98

Social Media Content How To Video 98

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity.

Social Media 116

Social Media Content Examples Survey 116

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236

LMS Social Media Education Course 236

Association Success

NOVEMBER 10, 2020

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

Content 134

Content Social Media Newsletter Video 134

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Give members a place to learn and find the right content.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Candid

AUGUST 21, 2024

That’s the average time viewers will spend on a social media video before they decide to move on. Many have pointed to social media as the cause of our shorter attention spans, although movie and television shots have also become shorter. Social media microlearning experiments at Candid What is microlearning?

Social Media 97

Social Media Tips Video Content 97

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. CAE credit.

Washington 285

Washington Video Social Media DC 285

Nimble AMS

DECEMBER 6, 2024

For example, ambient AI analytics might include suggestions when writing an email, recommendations when scheduling a meeting, or a notification on a phone, tablet, or other smart device. Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare?

millennials 111

millennials Tools Technology Social Media 111

Blue Sky eLearn

FEBRUARY 4, 2020

Let’s look at an example. Social media platforms. The idea is that all members— including those who are email-reliant, social media-reliant, or even devoted website visitors— receive updates about your association with plenty of time to act accordingly. Social Media Networks. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Freestone

OCTOBER 23, 2024

How associations can leverage an LMS to drive non-dues revenue ideas With the right learning management system (LMS) at your association, your staff will be empowered to streamline key processes, invest in learning content, and ensure your learners have the tools they need to purchase and complete courses. There’s the rub: great content.

LMS 87

LMS Revenue Learning Management System Price 87

Nonprofit Marketing Guide

FEBRUARY 22, 2023

To be successful on social media, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off social media altogether. Once you have that, its time to tailor your content to those preferences and needs.

Social Media 100

Social Media Content Marketing Strategy 100

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Blue Sky eLearn

JANUARY 14, 2020

For example, Mobile vs. Desktop traffic can be compared to visualize the different behavior patterns depending on the device used to access your Path site. Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Acquisition . Client Case Study .

LMS 292

LMS Learning Management System Case Study Content 292

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Content Forum Weekly Community Chat. Host: Content Forum.

North Carolina 74

North Carolina Content Montana Revenue 74

Event Industry News

OCTOBER 7, 2020

Fully virtual for the first time, Event Tech Live 2020 (ETL20) will feature more than 100 sessions and 70 plus demos, from home and abroad, delivered by show partners First Sight Media, Glisser and Grip.

Content 138

Content Social Media Revenue Tips 138

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

Social Media 98

Social Media Strategy How To Content 98

Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. In this guide, you’ll find out how and why you should: Optimize your email content. Optimize Your Content. Your top priority should be to optimize your content.

Email Marketing 283

Email Marketing Marketing Software Content 283

NXUnite

JANUARY 23, 2024

For example, you might create segments for first-time donors, long-time supporters, volunteers, and individuals who have shown a particular interest in a specific program or cause within your organization. After segmenting your audience, create tailored messages and content for each group. Craft personalized messages.

Content 130

Content Strategy Social Media Newsletter 130

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 119

Content Marketing How To LMS 119

Candid

JUNE 7, 2023

For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Has a shorter attention span, which requires content that is skimmable.

Social Media 98

Social Media Video Sample Content 98

Nonprofit Marketing Guide

APRIL 4, 2023

How should you decide which social media metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the social media companies give you. Step 1: What is the point of your social media work, really? You can buy Reach on social media with ad dollars.

Social Media 93

Social Media Content Video Marketing 93

Higher Logic

JULY 12, 2018

What it does: A/B testing is your chance to experiment with the content and design of emails in your workflow – your landing pages, your ads, you name it. What it does: Retargeting is a way to use your web tracking data to continue advertising your content off-site. Social media integration. A/B Testing.

Marketing 205

Marketing Social Media Survey Tools 205

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. That goes for businesses, too.

Communications 223

Communications Survey Revenue Social Media 223

A2Z Events

MARCH 26, 2025

For example, B2B audiences will often prioritize networking opportunities and professional growth. Some of your top options include: Social media. You can run ads through social media and Google so that you can target people who search for particular terms or fit your target demographics. Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app. CAE credit.

Education 258

Education Social Media Content Strategy 258

Nonprofit Marketing Guide

SEPTEMBER 12, 2024

Content curation should be an important part of your content creation strategy as it can save you time, improve engagement, establish you as a helpful source of information, and can even improve your SEO. See my post Curating Content Versus Stealing It to learn more. That’s the content you want to share.

Content 85

Content Social Media Library Report 85

Nonprofit Marketing Guide

FEBRUARY 28, 2023

It’s hard coming up with things to talk about on social media or in your newsletter. Every month we share blog, social media, and newsletter ideas your nonprofit can use to produce new content. For example, I will email the prompts for April next week. We can help though!

Social Media 93

Social Media Newsletter Oakland Tips 93

Higher Logic

MAY 30, 2018

For example, I could set up a rule that says, “ If Susie didn’t attend the webinar she registered for, then I will program an email to go to her with the recording.”. One goal of marketing automation is to give your audience more relevant, helpful content for their specific needs. Incredible’s behavior.

Marketing 114

Marketing eBook System Content 114

Reid All About it

AUGUST 16, 2024

Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn about the mechanics behind a Communications or Content Preferences Center, how it differs from the traditional EPC and what associations should plan for in the future. More info/register. More info/register. More info/register.

America 264

America Strategy Content Social Media 264