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During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
If engagement is the goal, then creative content is the path to reaching it. Yet for many associations, consistently generating meaningful, relevant, and interactive content for members can feel like an uphill battle.
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
On the latest A100 episode , Stephanie Denvir of the American Society for Quality dives into the innovative strategies ASQ is implementing to elevate member engagement, from leveraging personalized communication to launching a game-changing online community platform.
Liz Willits , Content Phenom How to raise readers, in 35 steps. Membership Monday Hear about an innovativemember onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization. More info/register (ASAE members only). More info/register (ASAE members only).
The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. Associations must adopt a growth mindset, using change as a catalyst for improvement and innovation. But in an era of constant change, resilience alone is not enough.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Fri 11/1 at 1 p.m.
For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” Creating Impactful Images Using Free Online Tools Design is the magic link between great content and audience engagement. More info/register (ASAE members only). Attendee value. More info/register. 2 CAE credits.
Culture: Is Your Organization Built for Adaptability and Innovation? A strong, collaborative culture fosters innovation, embraces change, and equips teams to work together effectively. Are team members encouraged to develop their digital skills and stay ahead of industry trends? Are we open to innovation?
Innovating for the Future of Associations As we step into 2025, associations are facing a pivotal moment. a concept introduced in 2018are those that will thrive by prioritizing innovation, agility, and strategic execution. Subscription-based learning and services flexible, on-demand content that members can access anytime.
For an industry that has been at times on the back foot in innovation, seeing this enthusiasm for change and groundbreaking tech is encouraging. The content creation aspect can be an attractive prospect, but it runs the risk of de-legitimizing whatever organization leans too heavily on it. Which is great!
Considerations for Your Association Are we investing in automation and AI to improve memberexperiences? Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and member engagement.
Member views on privacy and data security How much of a priority is privacy and data security at your organization? Additionally, with better awareness of all your data, youll be ready to protect your members privacy and security. In 2025 your members will be looking for more from your association. Read our free guide today.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Innovation culture. She shares tips for fostering a culture of experimentation that balances innovation and reality. Memberexperience. Product ideas.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. To deliver a member-centric experience at your organization, you’ll need the right technology.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. This feedback will guide you in developing relevant and engaging CLE courses.
Is your association innovative? Are you increasing staff productivity through AI and predictive analytics or are you sticking to your values by highlighting your member benefits? Innovator” might currently be a buzzword, but your organization should still be striving to blaze technological trails and deliver superior member value. .
Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention.
Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. This strategic overhaul led to a 35% increase in member engagement and positioned the association as a leader in innovative healthcare solutions.
But todays members want on-demand digital experiences, personalized content, and seamless virtual engagement. Associations must take a similar approach: remove barriers to engagement, offer value that aligns with members expectations, and innovate continuously. The world is moving fastdont get left behind.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
A member-centric digital strategy allows your association to stay relevant and competitive, positioning you as a valuable resource for your members well into the future.orgSource can help refine your strategy with data-driven insights, ensuring that your member engagement efforts are always on target.
With 2023 fast approaching, i t’s wise to reflect on t he state of your association and overall memberexperience. During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! How to innovate at your member-based organization in 2023 .
In this blog, we’ll explore why upskilling is critical for associations, the key areas to focus on, and how your organization can start building a learning culture that fosters innovation and growth. Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members.
Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Use community to reach future members. Give members a place to learn and find the right content.
The top 15 Nimble AMS resources for association professionals Throughout 2023, our Nimble AMS team offered innovativecontent to keep association professionals updated on the latest industry trends. Here are some content highlights from the year: 1. Discover why innovative associations choose Salesforce + Nimble AMS.
While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities. The Benefits of AI for Associations AI has many uses for associations, from content creation support to data analytics. Share tailored content.
Cultivating a Culture of Innovation: Bill Bruce, CEO and Eric O’Conner, Chief Innovation Officer from the American Association of Nurse Anesthesiology delivered an engaging session on how AI can be the catalyst for creating a culture of innovation within associations.
The world is moving toward experiences … are associations focusing enough on memberexperiences? But what we are building with artificial reality is an internet of experiences.” The internet and big companies are all innovating fast to provide experiences because that’s the next new competitive edge.
This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. These initiatives should address challenges, build on strengths, and enhance the memberexperience.
The Power of Personalized Member Engagement Personalized engagement is a game-changer for associations, making members feel uniquely valued by addressing their individual needs, behaviors, and interests. Without it, interactions can feel impersonal and drive members away.
Solutions Day brought together some of the brightest minds in associations, technology, and innovation. From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay ahead in an increasingly digital world.
Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. The secret might lie with those who have already been part of your journey—your lapsed members.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Virtual watercooler.
Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” 1 CAE credit.
One goal of marketing automation is to give your audience more relevant, helpful content for their specific needs. Marketing automation allows you to target specific segments of your audience , and controls what content they receive based on their actions, saving you from guesswork. Are marketing automation and AI connected?
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals.
As we approach the end of 2022, it’s time to reflect on the innovative software solutions that the Nimble AMS team provided the association technology community. We are grateful for the industry and its members we serve, and we look forward to a successful 2023!” — Rob Miller, General Manager of Nimble AMS and Gravitate.
Three technology innovations associations should embrace for a better memberexperience. How can your association deliver the experience your members have come to expect? Turn to technology innovation. As a member-based organization, how can your association go about embracing innovation?
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