Association Adviser

JULY 10, 2022

In a digital landscape, content is king. According to Pew Research, 26% of adults are almost always online and 77% of adults go online several times, daily, to read and watch content. Associations are not immune from the need to produce compelling content as part of a well-thought-out content marketing plan.

Member Engagement 136

Member Engagement Content Marketing Communications 136

Reid All About it

FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264

Education Content Tools Strategy 264

Association Adviser

FEBRUARY 8, 2023

Member engagement is the cornerstone of operations, and your association should be intentional about the content it creates to support your engagement goals. Content is an important driver of member engagement and can help your association engage, attract and retain members.

Member Engagement 129

Member Engagement Content Communications Marketing 129

Association Analytics

SEPTEMBER 17, 2024

The post Embracing Data Analytics to Reinvent Your Content Marketing appeared first on Association Analytics.

Content 169

Content Marketing Member Engagement Resources 169

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. To ensure your members and customers are only passing around positive comments, she offers advice on making sure your member service is in tip-top shape. Im happy to feature it as long as its not product-centric.

LMS 213

LMS Education Content Software 213

Reid All About it

FEBRUARY 28, 2025

Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.

DC 258

DC Education Arlington Case Study 258

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Strategic content delivery. Is your association leveraging technology to its fullest potential?

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal.

Revenue 137

Revenue Member Engagement Marketing Communications 137

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV Member surveys. Content strategy.

Content 213

Content Strategy Revenue Education 213

Reid All About it

NOVEMBER 8, 2024

New member engagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. More info/register.

Certificate 252

Certificate DC Education Tips 252

Blue Sky eLearn

OCTOBER 14, 2019

More content than ever is vying for your members’ attention. So while the mass amount of content out there creates a challenge for associations, it also creates an incredible opportunity. According to AOL, Nielsen, 27 million pieces of content are shared every day – yes, you read that right, 27 million every day.

Content 38

Content DC Communications Report 38

Nimble AMS

DECEMBER 5, 2022

But did you know that you can also empower your association volunteers to boost member engagement? Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Your members want to connect!

Member Engagement 127

Member Engagement Review Social Media Recruitment 127

Association Adviser

NOVEMBER 16, 2022

Content is a significant driver of member engagement. Since member engagement is a cornerstone of operations, your association should be intentional about the content it creates. You could say that content and member engagement go together like peanut butter and jelly. . Learn more.

Content 147

Content Tips Member Engagement Course 147

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

Leadership 175

Leadership Content Social Media Member Engagement 175

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Staff committee liaison. Yeah, me neither. Microlearning. More info/register.

Certificate 264

Certificate Committee Education DC 264

Higher Logic

FEBRUARY 4, 2020

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated.

Communications 287

Communications Tips Member Engagement Tools 287

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Content 169

Content Strategy How To Course 169

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 294

DC Washington Member Engagement Content 294

EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Does your platform support ongoing member engagement? Get the Guide 1.

Technology 264

Technology How To Case Study Price 264

Reid All About it

JULY 10, 2020

A webinar is a content stream, he says. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Hear about some major considerations for online engagement. More info/register (fee for MPI non-members). Event experience. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JULY 2, 2021

. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: American Marketing Association. 1 CAE credit. 1 CAE credit.

Technology 370

Technology Strategy Education System 370

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?

North Carolina 74

North Carolina Content Montana Revenue 74

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Achurch

APRIL 8, 2025

Its no secret that Artificial Intelligence (AI) tools are transforming the way associations operate by making processes more efficient, improving member engagement, and unlocking new insights. By analyzing engagement data, AI can also recommend personalized content to members. How does it fit into our strategy?

Social Media 83

Social Media Tools Analysis Newsletter 83

Association Adviser

MARCH 1, 2023

The first of this two-part series will dive into what user-generated content is and how to begin mining for that content. The pandemic changed the way we approach just about everything in […] The post User-Generated Content for Associations: Part I appeared first on Association Adviser.

Content 147

Content How To Member Engagement Communications 147

Association Analytics

JULY 21, 2021

The post How to Use Data to Create Relevant Content appeared first on Association Analytics.

Content 169

Content How To Member Engagement Resources 169

Elevating Engagement

OCTOBER 14, 2024

During the Member Engagement Labs with Impexium , 478 association leaders shared their insights on everything from new member engagement to volunteer engagement. Content marketing, 2. You might not have heard of this tip: Turn an event into research, or your research into an event. Word of mouth, 3.

How To 98

How To Member Engagement Tips Report 98

Blue Sky eLearn

OCTOBER 19, 2020

Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective member engagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.

Association Management 250

Association Management Committee Member Engagement Software 250

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Hear about some major considerations for online engagement. Virtual event sponsorships.

Montana 362

Montana Revenue Case Study Innovation 362

Association Analytics

NOVEMBER 4, 2024

Especially in the professional association sphere, there are a handful or so of career tracks and groups that are serviced and delivered content. So of course you can figure out what a new member in a certain job or discipline might want to learn and see, but that’s just focused on the role. What about their goal?

Course 192

Course millennials Survey Certificate 192

Reid All About it

JUNE 26, 2020

As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Hear about some major considerations for online engagement. To organize your content?

Montana 370

Montana Conference Content Education 370