Blue Sky eLearn

OCTOBER 11, 2017

If you already have content, decide what’s worth keeping. If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages.

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WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It PCMA’s in-person registration numbers have significantly increased since they’ve offered content to virtual attendees. Highlight conference content. Feature popular conference content on your blog.

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WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Digital Readiness Spectrum.

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Reid All About it

JANUARY 18, 2013

If you’re interested in education and MOOCs and such, you’ve probably already read it. Only 25% of associations have a content strategy. Monica Bussolati says, “Putting out a lot of content without a clear and comprehensive strategy is like mining without a light. Tagged: Association , Content Marketing , Living.

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WBT Systems

FEBRUARY 28, 2017

Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members. These include discussion of making content “ as digestible and flexible as possible “, microcredentials, nanodegrees offered jointly with universities, and digital badges.

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WBT Systems

MARCH 27, 2018

The course’s curriculum, content and delivery must be designed specifically for online learning. Give students an opportunity to make their voice heard by asking for feedback on the learning experience and content. Engage learners’ brains by using a mix of content delivery methods—video, text, audio, and presentations.

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Reid All About it

JULY 1, 2022

He pulls out association-relevant findings from the successes of MOOCs, LinkedIn Learning, Khan Academy, The Great Courses, Udemy, and Degreed. Analytics in Action: Level Up Your Association’s Marketing with Analytics. Professional development. Quick hits. 1 CAE credit.

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Association Subculture

SEPTEMBER 5, 2013

Regardless, the major innovations associations are seeking may not always be in completely new territory, but in having the courage and fortitude to effectively meet the challenges we have been presented with in our areas of core competency that have compelling possibilities in these new markets that are presenting themselves.

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Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers. But do you?

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WBT Systems

SEPTEMBER 19, 2017

An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. Make course content easy to digest and retain by delivering it in bite-sized chunks. Chunking content into ten minute segments and then allowing learners 10 minutes to digest is the best way to learn.”.

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WBT Systems

APRIL 3, 2018

Can you deliver content in any way you wish? Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. Can learners access programs on their phone or tablet? Can they interact with classmates in an online community ?

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Associations Now

JANUARY 17, 2017

Massive open online courses, or MOOCs, have been around long enough that some strong takeaways are starting to show themselves. Read on to see what Harvard and MIT have learned about MOOCs—and what your association should keep in mind. million people that accessed content in a course, just 16.6 percent received a certificate.

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SCD Group

JUNE 10, 2013

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. You’ve got the content, now you just need to get it to them and what better way than going to where they are. Markets become unpredictable.

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Blue Sky eLearn

OCTOBER 11, 2017

If you already have content, decide what’s worth keeping. If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages.

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Leading Learning

MAY 22, 2022

Venture capital firms have jumped back into the game head first, massive open online course (MOOC) providers, originally rooted in universities, have gone public or been bought , and big Web firms like LinkedIn and Google have become major players. And it seems inevitable that Facebook will rock this market at some point. The MOOC 3.

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Aaron Wolowiec

MAY 26, 2015

With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. This one has staged something of a comeback with the rise of MOOCs and other free content, but it doesn’t take much more than observation and common sense to dispel it.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. People will pay, sometimes handsomely, for access to content and experiences that promise to improve their condition. How Big Is the Adult Lifelong Learning Market?

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Association Success

MARCH 26, 2019

How can marketing staff be expected to grow multiple product lines on a meager budget with a limited audience? Organizations like Netflix, Harvard Business Review, and the New York Times made content easy to access and use through personalization and one-click, one-time purchasing.

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Associations Now

MAY 29, 2014

As the association industry continues to mull the possibilities of cornering the education market , a new whitepaper from Tagoras takes a look at three “fringe” education formats. For example, flipped content is something new and different associations can market as part of their current educational product portfolio to help raise its value.

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Leading Learning

MAY 24, 2022

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. That “content” may include everything from social media posts to on-demand and livestream videos, to podcasts, to e-books, to online courses, and more. The Creator Economy.

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SCD Group

SEPTEMBER 16, 2012

College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. Strategy | Content | Discovery. Top 5 Roadblocks to Association Content (Marketing.

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SCD Group

NOVEMBER 19, 2012

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.

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Associations Now

MARCH 11, 2014

For example, Vint Cerf, Google’s vice president and an internet evangelist, predicts “more businesses will be born online with a global market from the beginning. Massive open online courses (MOOCs) will become important revenue streams.” Air New Zealand Hobbit Safety Video. ideas14 [link].

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Associations Now

APRIL 10, 2013

His response: “The problem is the job market. … The job market is changing yet again from commodity-based capital to intellectual-based capital, and that requires more education. … In another session, participants discussed the rise of Massively Open Online Courses (MOOCs).

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Associations Now

MAY 9, 2014

There’s no pressure, there’s no homework, there’s no exams—unlike a MOOC [Massive Open Online Course] where you have to show up on Tuesdays at 11:00,” said Edward Leon, chief brand officer at The Great Courses. This is not the Smithsonian’s first time licensing its content. The courses will give learners a different kind of experience.

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Leading Learning

APRIL 9, 2020

Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. Offer options for how learners can engage with your content. That may mean offering the same content in different formats (e.g., It may mean offering different ways of interacting with the content (e.g.,

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