Content, Marketing and Revenue - Association Universe

Maximizing Member Engagement Through Strategic Marketing to Boost Non-Dues Revenue

Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. Here’s a closer look at how […]

Revenue

Revenue Member Engagement Marketing Communications

Non-Dues Revenue Strategies: Leveraging Content for Association Growth

Association Adviser

DECEMBER 20, 2023

For associations and membership-based organizations, sustaining financial health often relies on diversifying revenue streams beyond traditional membership dues. Non-dues revenue (NDR) has become a critical aspect of financial sustainability, and an effective strategy heavily involves intentional and preplanned content development.

Revenue

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue

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Use Data for New Revenue Opportunities

Association Analytics

SEPTEMBER 8, 2022

These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. Content contributors. Affiliates.

Revenue

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue

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Multi-Channel Marketing: The Key to Reaching Supporters

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Brand recognition works.

Marketing

Marketing Social Media United States Content

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective.

Content

Content Marketing Education Course

The Power of Content Marketing: Attracting and Retaining Members

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content

Content Marketing Social Media Video

Turn Your Community into a Content Marketing Engine

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Here are a few other great reasons to invest in content marketing: Increase traffic & leads to site.

Content

Content Marketing Social Media Process

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue

Revenue Learning Management System eBook Member Engagement

Association Brain Food: 11.1.24

Reid All About it

NOVEMBER 1, 2024

Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.

Revenue

Revenue Arlington Education Content

Association Revenue Resilience: Build a Foundation with Content Pillars

Protech

OCTOBER 13, 2020

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. Content Pillars are a tactic that offers promise for overcoming this challenge.

Revenue

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Association Brain Food: 9.13.24

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Join me at the virtual.orgCommunity Solutions Day on Wednesday, September 18.

LMS

LMS Certificate Revenue Content

Podcast: How AI Can Revolutionize Your Email Marketing

Association Adviser

AUGUST 20, 2024

Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.

Email Marketing

Email Marketing Marketing Newsletter Revenue

Association Brain Food: 9.20.24

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Their contents could reshape how we understand the ancient world. |

LMS

LMS Revenue Content Certificate

Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue

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Association Brain Food: 10.25.24

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington

Arlington Revenue Education Strategy

Association Brain Food: 10.11.24

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Membership value.

North Carolina

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How to get non-members to buy content

Crowd Wisdom

AUGUST 30, 2024

How to get non-members to buy content Is your organization looking for strategies to grow membership with your continuing education (CE) program, guaranteeing CE success? Therefore, presenting the best quality and most relevant content to non-members can be your most effective marketing vehicle.

Content

Content How To Price Education

Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue

Association Adviser

OCTOBER 19, 2021

In today’s market, it’s imperative to recognize your unique non-dues revenue opportunities. The post Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue appeared first on Association Adviser.

Revenue

Revenue Tips Content Marketing

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications.

Revenue

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4 surprising revenue boosters for your association

Nimble AMS

MARCH 29, 2022

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.

Revenue

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6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Here are some tips on ways to repurpose webinars for future engagement and revenue!

Content

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Association Brain Food: 9.6.24

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue

Revenue Technology Content Strategy

Association Brain Food: 8.30.24

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Workplace challenges. 7-day communications challenge. Attendee connections. More info/register.

Video

Video Newsletter Content Revenue

4 proven strategies to increase revenue at your association

Nimble AMS

APRIL 29, 2022

Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at

Revenue

Revenue Strategy Discount Price

3 ways to generate non-dues revenue

Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.

Revenue

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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System

Learning Management System LMS Revenue System

Association Brain Food: 9.27.24

Reid All About it

SEPTEMBER 27, 2024

Are you earning their permission to provide content, benefits, events, ideas, answers, and connections? Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Amanda Kaiser makes a good point: “Every minute, members can decide whether to engage or to lean away.”

Arlington

Arlington DC Washington Revenue

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Targeted content. You ready for those four tips?

Revenue

Revenue Tips Massachusetts Newsletter

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue

Revenue Certificate Learning Management System Course

Email Marketing vs. Marketing Automation

Higher Logic

JANUARY 18, 2018

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.

Email Marketing

Email Marketing Marketing Revenue Content

Give New Life to Member-Generated Content

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

Content

Content Video Resources Team

Your 2020 guide to setting pricing for your association’s educational content

YourMembership

OCTOBER 10, 2019

Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.

Price

Price Education Content Revenue

The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

JULY 26, 2016

Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!

Revenue

Revenue LMS Learning Management System Course

Association Brain Food: 10.18.24

Reid All About it

OCTOBER 18, 2024

Bruce Rosenthal and Dan Kowitz helped EDUCAUSE adopt a relationship-focused, year-round approach to sponsorships that better aligns their goals with the goals of revenue partners. As a result, EDUCAUSE is delivering more value to their partners while solidifying their organization’s revenue streams. Membership. Accessibility.

Revenue

Revenue Strategy Technology Member Engagement

14 content curation tools every online marketer should check out now

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is.

Tools

Tools Content Marketing Newsletter

Understand how you build your organizational content strategy

HighRoad Solution

FEBRUARY 24, 2022

the most crucial elements when it comes to creating brand awareness, nurturing leads, and ultimately, bringing in revenue. Content is even more meaningful for associations because the general value prop for most organizations comes down to the 3 Cs: communications, communities, and most importantly, content.

Content

Content Strategy Revenue Communications

Association Brain Food: 10.4.24

Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. 1 CAE credit.

NJ

NJ Email Marketing System Education

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Associations have a wealth of content at their fingertips. True or false? That’s easy.

Revenue

Revenue Content Survey Newsletter

Growing Your Association's Non-Dues Revenue: The Basics

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue

Revenue Learning Management System Course eBook

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing

Email Marketing Marketing Social Media Video

Association Brain Food: 10.6.23

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue

Revenue Certificate Tools Innovation

Maximizing Member Engagement Through Strategic Marketing to Boost Non-Dues Revenue

Non-Dues Revenue Strategies: Leveraging Content for Association Growth

Trending Sources

Thinking Outside the Traditional Non-Dues Revenue Box

Use Data for New Revenue Opportunities

How to enhance free, gated, and paid content in your content marketing model

Is Your Association Using Data to Increase Event Revenue?

Multi-Channel Marketing: The Key to Reaching Supporters

The Best Marketing for Educational Programs is Content Marketing

The Power of Content Marketing: Attracting and Retaining Members

Turn Your Community into a Content Marketing Engine

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Association Brain Food: 11.1.24

Association Revenue Resilience: Build a Foundation with Content Pillars

Association Brain Food: 9.13.24

Podcast: How AI Can Revolutionize Your Email Marketing

Association Brain Food: 9.20.24

Revenue-Generating Solutions for 5 Essential Member Needs

Association Brain Food: 10.25.24

Association Brain Food: 10.11.24

How to get non-members to buy content

Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

4 surprising revenue boosters for your association

6 Ways to Repurpose Your Webinar Content

Association Brain Food: 9.6.24

Association Brain Food: 8.30.24

4 proven strategies to increase revenue at your association

3 ways to generate non-dues revenue

How to use your learning management system (LMS) to generate non-dues revenue

Association Brain Food: 9.27.24

4 Tips for Generating More Non-Dues Revenue from Advertising

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

Email Marketing vs. Marketing Automation

Give New Life to Member-Generated Content

Your 2020 guide to setting pricing for your association’s educational content

The 5 E’s of Generating Non-Dues Revenue from eLearning

Association Brain Food: 10.18.24

14 content curation tools every online marketer should check out now

Understand how you build your organizational content strategy

Association Brain Food: 10.4.24

How Content Opens the Door to New Streams of Non-Dues Revenue

Growing Your Association's Non-Dues Revenue: The Basics

Email Marketing vs. Marketing Automation [Explained]

Association Brain Food: 10.6.23

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