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JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264

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FEBRUARY 28, 2025

Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.

DC 258

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APRIL 11, 2025

Learning revenue. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Snacks How to reconceive your association’s magazine as a strategic content asset. Makes sense to me! Sara Spalt, Cimatri 20 much-needed tips for making panels work. More info/register.

LMS 213

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NOVEMBER 8, 2024

If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. and intangible benefits of certification (e.g.,

Certificate 252

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DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Association content. suggests associations adopt a business-minded approach to content. Content strategy.

Content 213

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NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Awards program. Staff committee liaison. Yeah, me neither.

Certificate 264

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FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Online community.

Arlington 258

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Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Association Adviser

SEPTEMBER 10, 2024

Associations today are increasingly focused on diversifying their income streams beyond membership dues, and strategic marketing and communications play a pivotal role in achieving this goal. Here’s a closer look at how […]

Revenue 137

Revenue Member Engagement Marketing Communications 137

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Here are some tips on ways to repurpose webinars for future engagement and revenue!

Content 197

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YourMembership

OCTOBER 10, 2019

Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. How you price your content can make a. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.

Price 225

Price Education Content Revenue 225

Association Analytics

SEPTEMBER 8, 2022

These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. Content contributors. Affiliates.

Revenue 169

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NXUnite

FEBRUARY 4, 2025

Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Craft relevant marketing materials. Distribution.

Products 130

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Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. – Event Marketing Strategies for Virtual and Hybrid Events. Tue 8/4 at 12 p.m.

Montana 362

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SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Join me at the virtual.orgCommunity Solutions Day on Wednesday, September 18.

LMS 270

LMS Revenue Certificate Content 270

Association Adviser

OCTOBER 19, 2021

In today’s market, it’s imperative to recognize your unique non-dues revenue opportunities. The post Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue appeared first on Association Adviser.

Revenue 145

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Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate Education eBook 135

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Membership.

North Carolina 74

North Carolina Content Montana Revenue 74

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Content Forum Weekly Community Chat. Host: Content Forum. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Their contents could reshape how we understand the ancient world. |

LMS 264

LMS Revenue Certificate Content 264

Association Analytics

NOVEMBER 4, 2024

On the trade association side, revenue or staff size can be vital in how you treat a member organization. Especially in the professional association sphere, there are a handful or so of career tracks and groups that are serviced and delivered content. What about their goal?

Course 192

Course millennials Survey Certificate 192

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Strategy Technology Education 270

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OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Refactored Content via Protech Associates ). Count me in.

Revenue 300

Revenue Review Strategy Content 300

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming.

Revenue 281

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Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Then drill down deeper to identify campaign success by channel, user geolocation, revenue, etc. . Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Audience .

LMS 292

LMS Learning Management System Case Study Content 292

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 264

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JULY 10, 2020

A webinar is a content stream, he says. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Revenue and Pricing Strategies for Virtual Events. Mitchell, Senior Director, Head of Content, BOLD LLC. Event experience. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Events offer a valuable opportunity to drive non-dues revenue for your association. Get the Guide 1.

Technology 264

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SEPTEMBER 27, 2024

Are you earning their permission to provide content, benefits, events, ideas, answers, and connections? Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Amanda Kaiser makes a good point: “Every minute, members can decide whether to engage or to lean away.”

Arlington 281

Arlington DC Washington Revenue 281

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Content Sharing and Management. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. Content and knowledge base management. Management of knowledge base and content assets. Performance.

How To 403

How To Process Tools Software 403

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JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Host: ASAE Marketing Professionals Community.

Innovation 370

Innovation Education Communications Strategy 370

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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Survey 275

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JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

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SEPTEMBER 11, 2020

When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Paulina Curto, Senior Marketing Manager at Cvent. Driving Revenue with Contextual Engagement and Marketing.

LMS 329

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