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If you give your content away for free, prospects will never buy your full-fledged offering.” In fact, “Sharing free, relevant content online helps search engines & prospects find you.” Frank Fortin , Chief Digital Strategist at the Massachusetts Medical Society, discovered The Sexiness of Unsexy Innovation. I hope not.
Somehow between celebrating the holidays both here and in Massachusetts, I intend to find time to do all those things on my to-do list that I have pushed off week after week, month after month. These crazy companies actually involve every single person in their business to create content.” Ok, Maddie, ok, I’m on it. Oh to be crazy.
Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Not a fan, too crumbly and bland. Location: Chicago IL.
Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Thu 3/18 at 2 p.m.
Mobile event apps can allow you to manage event content in real time with a user-friendly backend portal. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. People love talking points, so be sure to provide them long after your event is over with content that keeps the conversation going.
In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. I’d say there are three factors that qualify a channel as a “quality online space”: high traffic, beautiful and functional design, and targeted content. Targeted content. High traffic.
I just got back last night from visiting my family in Massachusetts so I haven’t had a chance to put together my usual list of free webinars and educational events. By now it’s proven that content marketing works if you do it the right way. You can’t just fling content up and expect an audience to magically grow.
Leverage Nimble Create to build information-rich-contentcontent for personalized customer-facing reports such as invoices, statements, and more. You can easily build lists, queries, reports, and dashboards to meet your specific association needs, all with point-and-click configuration, and requiring no code.
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Align Publication Content with Your Association’s Mission. Was the publication lacking interesting or useful content? This is all great feedback.
AI-generated SEO content is “polluting our culture for your own minor profit. While up in Massachusetts, I cooked dinner a few nights for my parents and got takeout (pizza and Italian food) on the others. Learn to create targeted personas in ChatGPT for personalized content and interactions. Damn, that was good.
During a virtual conference, attendee attention is more focused on the educational content. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Content Forum Weekly Community Chat. Host: Content Forum. Virtual networking.
can divert your audience from engaging meaningfully with your content. You can look at different behavior patterns to show your members content relevant to them. You gain inbound leads and valuable search engine optimization (SEO) content. You can try to engage your customers or members, but everyone else is also there.
Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Your weekly list of free webinars and events for the association community… For the first time in several years, I’m not attending ASAE Annual. More info/register.
Repurposing Your Event Content to Maximize Views Learn how to repurpose all of your valuable event content using the 3 R’s of repurposing content: reuse—use the existing content you have in different formats; remix—mix pieces of content to create something new and exciting; and refresh—update older pieces of content so they stay relevant.
I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Presenters: Amy DeLouise, brand storyteller, content strategist, speaker, and author of multiple LinkedIn Learning courses. 1 CMP credit. 1 CAE credit.
Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues. Free preview weekend.
I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Self-mastery. 1 CAE credit. More info/register.
Dinner duty fell on the day I got back from Massachusetts, so I pulled some chicken salsa verde from the freezer (wrote about it here ), sliced avocado and heated tortillas—voilà, dinner. Learn how to take advantage of your video content and what a great video strategy can do for all of your events—not just the virtual ones.
But are you paying attention to their needs and, more importantly, are you delivering with the right tools and content? Themes around content unification, digital transformation, the atomization of content, and iterative approaches will help to inform and inspire your own strategies. More info/register. Tue 5/10 at 2 p.m. –
For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S, which attracts about 28,000 attendees each year from around the world. Get predictive.
Looking for new, engaging ways to distribute all that content you’re producing? Content marketing is nothing new. For the most part, associations are creating loads of content already. They all shared examples and lessons from for-profit content marketing strategies. Take some lessons from the for-profit world.
Blue Sky eLearn’s introduction to instructional design essentials will tell you how to determine the educational needs of your market, develop learning objectives and assessment questions, repurpose existing content, decide on a delivery format, and make a design plan. Classism bias. 1 CAE credit. More info/register. Thu 2/9 at 12 p.m.
Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues. Free preview weekend.
Being from Massachusetts, we scoffed at such a ridiculous statement. Do you have a strategy to keep them coming back to you – for content, resources and to take action? Do you have a strategy to keep them coming back to you – for content, resources and to take action? Civil Eats ). My god, he was right. 1 CAE credit. .
Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Loren Edelstein, Vice President, Content Director, Northstar Meetings Group.
Amazon wouldn’t have any Oscars if not for Amazon Prime, which is why residents of Manchester-by-the-Sea, Massachusetts, are getting free memberships. The movie helped put the real-life Massachusetts city , population 5,136, on the map. The gimmick offers some lessons for associations.
The National Association of the Deaf alleges that Harvard University and the Massachusetts Institute of Technology are violating the Americans With Disabilities Act by failing to make their online course offerings accessible to individuals who are deaf and hard of hearing. Advocates for the deaf and hard of hearing are suing two top-tier U.S.
“With the cloud and the internet of things, we’ve become used to the idea that the devices we’re buying aren’t ours, as such, but rather portals for the delivery of other services and content,” writes Bradbury, who suggests this circumstance puts consumers at the mercy of vendors.
They hold degrees from top institutions in Delhi and Massachusetts. Global Content Dissemination Partner. This “engineering gap” is a source of pride in India and consternation in America, which fears the cutting and pasting of high-tech jobs from West to East. Himanshu and Varun Aggarwal are two of India’s formidable techies.
The bottom line: Proof that “ social content is going mainstream,” writes Josh Bernoff of Forrester. All of this matches up quite nicely with the survey we did of the members of our own Massachusetts Medical Society in June of this year. Joiners, Collectors and Critics were all significantly higher.
Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Digital Content. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.
One of the biggest mistakes association websites make is focusing entirely on content and neglecting design. Instead, associations should create an engaging membership site by marrying the perfect content and design. Consider Your Membership Levels: Massachusetts Pharmacy Association.
The ink is still fresh from Massachusetts Gov. “Content is king,” Bill Gates once said. The skinny on a just-passed $1 billion plan to revamp the Boston Convention and Exhibition Center. Also: A Wall Street Journal reporter highlights just how many brand-focused hashtags are occupying user feeds.
Have you struggled to find a balance between content and confidence in your writing? Striking the right tone, finding an authentic voice, and delivering messages effectively is important to the success of any organization. Association Management Challenge.
NAD also sued the popular video provider Netflix for failing to provide closed captioning for its online streaming content. In June last year, a Massachusetts judge held that web-only firms are subject to the ADA. The post Now Playing in Theaters: Closed Captioning appeared first on Associations Now.'
He didn’t go to the calendar; he went to the menu section for House content. As we sometimes say in Massachusetts, light dawns on Marblehead. One big surprise was about clinical content. There is too much content out there. Your staff leaders may be worried that their content can’t be found.
Curiously, the number of people who regularly write blogs, upload video and music, or otherwise create content remains at 24%, compared to 18% in 2007. Half of adults are “joiners,” which means they participate in a social network like Facebook. This is double the percentage from just two years ago.
It’s something we’ve talked about before at Associations Now: Associations serve professions and industries with niche content, education opportunities, and networking platforms. Massachusetts now prohibits employers from asking job candidates for salary history. Problem is, the big social networks can threaten that role.
Last week, my organization released our annual Massachusetts physician workforce study. It turns out the break was inadvertent, caused by a careless time stamp in the newspaper’s content management system.). This is the seventh year we’ve done this, and it’s become eagerly anticipated by many people in the field. We did well.
Those are the going rates now in Boston,” Paul Sacco, executive director at the Massachusetts Lodging Association, told the newspaper. Chandra Chakravarthi, Aptify’s coordinator of content, branding, and buzz, suggests narrowing in on smaller social platforms tailored to people with specific interests.
A year ago, our medical society was one of the first associations to privately license Forrester Research’s survey tool to determine the social technographics profile of our membership, physicians in Massachusetts. Our physicians are still strong consumers of social media content , even relative to the general public.
I came across this article on CNN Tech about a new study from the University of Massachusetts Amherst and Akamai Technologies which says you’ll lose 40% of your audience if you don’t start playing video before 10 seconds after landing on your page. This may not be a good thing for some of your video content. What do you do?
My team at the Massachusetts Medical Society has been working on social media technologies for more than two years. They create most of the content. In March ’07, we launched our own social network, for members only. Our results have been OK, but have not matched our hopes. Not many young professionals toil under that kind of workload.
Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts. Berkshire Humane Society is a community-supported, open-admissions shelter that serves Berkshire County, Massachusetts.
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