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You’ve Got to Read This: September 13, 2011

Reid All About it

If you give your content away for free, prospects will never buy your full-fledged offering.” In fact, “Sharing free, relevant content online helps search engines & prospects find you.” Frank Fortin , Chief Digital Strategist at the Massachusetts Medical Society, discovered The Sexiness of Unsexy Innovation. I hope not.

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Reads of the Week: December 7, 2012

Reid All About it

Somehow between celebrating the holidays both here and in Massachusetts, I intend to find time to do all those things on my to-do list that I have pushed off week after week, month after month. These crazy companies actually involve every single person in their business to create content.” Ok, Maddie, ok, I’m on it. Oh to be crazy.

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Association Brain Food Weekly: 1.31.20

Reid All About it

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Not a fan, too crumbly and bland. Location: Chicago IL.

Chicago 221
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Association Brain Food Weekly: 3.12.21

Reid All About it

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Thu 3/18 at 2 p.m.

Nashville 370
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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Mobile event apps can allow you to manage event content in real time with a user-friendly backend portal. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. People love talking points, so be sure to provide them long after your event is over with content that keeps the conversation going.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. I’d say there are three factors that qualify a channel as a “quality online space”: high traffic, beautiful and functional design, and targeted content. Targeted content. High traffic.

Revenue 191
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Association Brain Food Weekly: 6.29.18

Reid All About it

I just got back last night from visiting my family in Massachusetts so I haven’t had a chance to put together my usual list of free webinars and educational events. By now it’s proven that content marketing works if you do it the right way. You can’t just fling content up and expect an audience to magically grow.

Chicago 30