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Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. CAE credits.
In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. I’d say there are three factors that qualify a channel as a “quality online space”: high traffic, beautiful and functional design, and targeted content. Targeted content.
Mobile event apps can allow you to manage event content in real time with a user-friendly backend portal. A mobile event app provides a great opportunity to promote sponsors and boost the visibility of exhibitors, keeping your attendees informed and engaged every step of the way. Publish an event blog or newsletter. Need examples?
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. Did it lack compelling imagery?
Another is persuading members to make time for association engagement. I also noticed a lack of intention in solving these issues: most associations admit to not having memberengagement, young professional recruitment and lapsed member reengagement plans. Seems like a good place to start. Damn, that was good.
Elevating MemberEngagement (Radio Free 501c ) Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. . CMP credit. 1 CAE credit.
But if you’re an organization where customer or memberengagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. You add a huge revenue opportunity.
. – Let’s Solve It: I Have No Idea How to Engage People Online. It’s clear audiences are ready to engage digitally. But are you paying attention to their needs and, more importantly, are you delivering with the right tools and content? MemberEngagement Specialist. Event Engagement in a Post-Pandemic World.
During a virtual conference, attendee attention is more focused on the educational content. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Hear about some major considerations for online engagement. Host: Content Forum.
I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Seven Ideas to Leverage Your Association’s Data to Drive MemberEngagement. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Host: ASAE.
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Makes more sense now. 1 CMP credit.
Being from Massachusetts, we scoffed at such a ridiculous statement. Improving MemberEngagement (Coffee Talk – Washington DC). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action?
Blue Sky eLearn’s introduction to instructional design essentials will tell you how to determine the educational needs of your market, develop learning objectives and assessment questions, repurpose existing content, decide on a delivery format, and make a design plan. Classism bias. 1 CAE credit. More info/register. Thu 2/9 at 12 p.m.
How can associations provide corporate partners with valuable access to their member communities ? I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. Self-mastery. More info/register. 1 CAE credit.
Dinner duty fell on the day I got back from Massachusetts, so I pulled some chicken salsa verde from the freezer (wrote about it here ), sliced avocado and heated tortillas—voilà, dinner. Learn how to take advantage of your video content and what a great video strategy can do for all of your events—not just the virtual ones.
Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, MemberEngagement Strategies, and Professional Development. MemberEngagement Strategies. Have you struggled to find a balance between content and confidence in your writing?
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