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How can associations provide corporate partners with valuable access to their member communities ? I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. Self-mastery. 1 CAE credit. More info/register.
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During a virtual conference, attendee attention is more focused on the educational content. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Content Forum Weekly Community Chat. Host: Content Forum. Personalization vs. Control in Email Marketing Content.
You can try to engage your customers or members, but everyone else is also there. can divert your audience from engaging meaningfully with your content. You’re creating a dedicated space for customers and members to engage with you. You own your own data, and you can keep your community members’ data private.
Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Loren Edelstein, Vice President, Content Director, Northstar Meetings Group.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. MemberContent: Efficient and Effective Tactics.
In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. I’d say there are three factors that qualify a channel as a “quality online space”: high traffic, beautiful and functional design, and targeted content. Targeted content.
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