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Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.
Find out how to have a great contentstrategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Not a fan, too crumbly and bland. 1 CAE credit.
Strategies for driving non-dues revenue. For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S, Get predictive. Project future fundraising results ?by
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. More info/register.
Mobile event apps can allow you to manage event content in real time with a user-friendly backend portal. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. People love talking points, so be sure to provide them long after your event is over with content that keeps the conversation going.
Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. AI-generated SEO content is “polluting our culture for your own minor profit. Gamification at events. Dull new world.
In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. I’d say there are three factors that qualify a channel as a “quality online space”: high traffic, beautiful and functional design, and targeted content. Targeted content. High traffic.
Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. You will get inspiration for your 2023 strategy and a greater perspective on how you can disrupt the association model.
Data strategy. But are you paying attention to their needs and, more importantly, are you delivering with the right tools and content? Hear practical strategies you can implement to enlarge your circle and move confrontations into conversations in order to manage disagreements and differences in a healthy and respectful way.
They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Event gamification. Sponsorships. Self-mastery. 1 CMP credit. More info/register.
I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Presenters: Amy DeLouise, brand storyteller, content strategist, speaker, and author of multiple LinkedIn Learning courses. 1 CMP credit. Tue 7/27 at 1 p.m.
Dinner duty fell on the day I got back from Massachusetts, so I pulled some chicken salsa verde from the freezer (wrote about it here ), sliced avocado and heated tortillas—voilà, dinner. Learn negotiation strategies and tips that work to get what you really want. Why Having an Event Video Strategy Matters. Tue 6/28 at 12 p.m.
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your contentstrategy. If your association’s publication isn’t performing well, it’s time to assess your strategy. Did it lack compelling imagery?
Social media is an important part of any organizational strategy. can divert your audience from engaging meaningfully with your content. You can look at different behavior patterns to show your members content relevant to them. You gain inbound leads and valuable search engine optimization (SEO) content. We think so.
Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Would fresh clams be better? Host: Fridays@4.
Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Find out about segmentation strategies to get the right message, to the right person, at the right time. More info/register. Host: American Marketing Association.
Being from Massachusetts, we scoffed at such a ridiculous statement. Hear about strategies to make team members more effective, and make the planning workflow less stressful. Learn how to build the four components of a strong corporate partner program—strategy, business model, resource allocation, and internal culture change.
Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall.
Blue Sky eLearn’s introduction to instructional design essentials will tell you how to determine the educational needs of your market, develop learning objectives and assessment questions, repurpose existing content, decide on a delivery format, and make a design plan. Classism bias. More info/register. ” 1 CAE credit. 1 CAE credit.
Looking for new, engaging ways to distribute all that content you’re producing? Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. Content marketing is nothing new. For the most part, associations are creating loads of content already.
Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall.
Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Have you struggled to find a balance between content and confidence in your writing? AAMSE Sessions on the Topic.
global association strategy, regional planning and local infrastructure to grow your business. They hold degrees from top institutions in Delhi and Massachusetts. We’ll be looking at some of this at this year’s CESSE Annual Meeting education session on Education Strategy Design. Global Content Dissemination Partner.
Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Digital Content. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.
The ink is still fresh from Massachusetts Gov. As Meetings Focus notes , the new law helps MCCA with its “Top 5″ campaign—a strategy launched in 2009 to make Boston one of America’s top five cities for conferences and events. “Content is king,” Bill Gates once said. Deval Patrick’s signature.
The bottom line: Proof that “ social content is going mainstream,” writes Josh Bernoff of Forrester. All of this matches up quite nicely with the survey we did of the members of our own Massachusetts Medical Society in June of this year. Joiners, Collectors and Critics were all significantly higher.
Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. It should be.
A year ago, our medical society was one of the first associations to privately license Forrester Research’s survey tool to determine the social technographics profile of our membership, physicians in Massachusetts. Our physicians are still strong consumers of social media content , even relative to the general public.
Those are the going rates now in Boston,” Paul Sacco, executive director at the Massachusetts Lodging Association, told the newspaper. Is going broad not working out for your association’s social media strategy? Gone are the days of $79 rooms that include breakfast.”. What’s causing the extreme price hikes?
Curiously, the number of people who regularly write blogs, upload video and music, or otherwise create content remains at 24%, compared to 18% in 2007. Half of adults are “joiners,” which means they participate in a social network like Facebook. This is double the percentage from just two years ago.
My team at the Massachusetts Medical Society has been working on social media technologies for more than two years. So when we started to do a re-set of our social media strategy and program, we wondered: Were our shortcomings rooted in our strategy, our execution, or our markets? They create most of the content.
I came across this article on CNN Tech about a new study from the University of Massachusetts Amherst and Akamai Technologies which says you’ll lose 40% of your audience if you don’t start playing video before 10 seconds after landing on your page. This may not be a good thing for some of your video content. What do you do?
by Anna Caraveli via Jamie Notter “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. Newer Post. Older Post.
There are more and more nonprofit leaders and staff members on social channels, using their personal brands in service of their organization’s strategy or their own professional learning. Tim Garvin is the CEO of the United Way of Central Massachusetts. What are your true passions? kanter My goal: have FUN and tell a story.
The question now is, short of paying for promoted posts, what can nonprofits do to adjust to these changes and make sure their content earns the sort of reach and virality needed to engage new volunteers, donors and advocates? Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content.
8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. BrettRelander - Brett Relander; Dallas, Texas; I work with small to medium sized businesses & corporate brands to develop measurable digital & social media strategies. forrestkoba - Forrest W.
We hope you can leverage this data to design strategies that add value to both you and your customers. The study information was widely shared during the past two weeks after the researchers placed the contents on a preprint server to quickly share their data with colleagues. The new dates are Oct. 9-11 and Oct. 23-25 for Stagecoach.
We hope you can leverage this data to design strategies that add value to both you and your customers. The study information was widely shared during the past two weeks after the researchers placed the contents on a preprint server to quickly share their data with colleagues. The new dates are Oct. 9-11 and Oct. 23-25 for Stagecoach.
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