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Just as Amazon uses AI to suggest products you might like, associations can use AI to recommend relevant professional development courses, connect members with similar interests, or highlight industry news that matters most to each member. Without it, interactions can feel impersonal and drive members away. The result?
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. If members complain or inquire about the price of your credentialing programs, follow the lead of the Higher Education Consortium for Student Affairs Certification. Bite-sized learning.
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. Looking for guidance in choosing your association’s event technology provider? Download the Event Technology Buyer’s Guide for Associations now. Get the Guide 1.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish membercontent gates, evolve recruitment and retention campaigns, and grow membership.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. Host: re:Members Tue 3/4 at 12 p.m.
Strategies to Resurrect Your Association’s Digital Infrastructure Learn about the key components of an association’s technology ecosystem and diagnose common issues plaguing outdated infrastructures. Organizer: Association Women Technology Champions Mon 10/28 at 8 a.m. CAE credit. More info/register. More info/register.
Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.
On The Association 100 Podcast , Kerri McGovern, senior director of membership at the Association of Corporate Counsel, shares how ACC is leveraging innovation to enhance memberengagement. McGovern discusses ACC’s award-winning membership app, ACC 365, which provides members with personalized, real-time content and community access.
Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Disruption isnt just knocking at the doorits reshaping the entire house.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Association content. To engagemembers, WorkerBee.TV
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Our goal remains the same: to work together as vendors and consultants to help associations achieve better outcomes with their technology projects.
Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Strategic content delivery.
According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. That statistical outlier may speak to associations recognizing the need to create unique members-only content, Rossell said.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Technology: Is Your Association Thriving in a Digital-First World?
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Hear about some major considerations for online engagement. To organize your content?
In this guide, you’ll find out how and why you should: Optimize your email content. With an intuitive and comprehensive email marketing strategy, you’ll work to increase your memberengagement and retention, giving your associates an invaluable return on their investment. Optimize Your Content. Address readers by name.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association.
Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. 2025 is right around the corner!
What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated.
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the member experience with your online community platform. How to drive memberengagement and loyalty through your online community.
In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention.
As technology continues to evolve, associations face both exciting opportunities and new challenges. This blog explores practical steps that will help associations align their strategy, culture, and technology to become future-ready and resilient in 2025 and beyond. Our recent.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Product ideas. When will you hear from them again?
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. This feedback will guide you in developing relevant and engaging CLE courses.
This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. MemberEngagement and Retention.
A webinar is a content stream, he says. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Event experience. 1 CMP credit.
From shifting member expectations to rapidly advancing technologies like Artificial Intelligence (AI), associations must rethink how they operate, engage, and grow. Technology is not just a tool—it’s the foundation for modern operations. Leverage AI and data to make informed, member-centric decisions.
After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. Event engagement. Memberengagement.
Check this flowchart before you decide to put that content behind a paywall or lead magnet form. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Wes Trochlil ). More info/register.
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