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Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. Host: re:Members Tue 3/4 at 12 p.m.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Prioritize Cybersecurity: Protecting your members data is non-negotiable.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Association content. To engage members, WorkerBee.TV
Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the memberexperience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.
Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.
On the latest A100 episode , Stephanie Denvir of the American Society for Quality dives into the innovative strategies ASQ is implementing to elevate member engagement, from leveraging personalized communication to launching a game-changing online community platform.
Technology. Ideas to help you engage, empower and retain members. …but the memory lasts forever. I’ve written about personalizing the memberexperience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Member Engagement + Retention. Advantages.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. 2025 is right around the corner!
Every conference and trade show has at least a handful of sessions on the subject, and most any technology solution provider is working to incorporate some level of generative machine learning into their existing platforms, Those that havent done it already, at any rate.
By identifying and strengthening key areas like strategy, culture, technology, data, and member engagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Next Steps: Invest in Digital Upskilling: Offer regular training programs to build confidence in emerging technologies and tools.
Showcase Benefits of Technology. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and member engagement. Regularly update your strategy to reflect new trends and maintain relevance.
Members have more options for online education, information, and networking, so differentiating programs and services from competitors became more urgent. Dedicate time to reassessing the memberexperience and making sure it aligns with what members expect from your association now. Map the Member Journey .
In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
Subscription-based learning and services flexible, on-demand content that members can access anytime. Data-Driven Personalization The power of data enables associations to move from reactive to proactive engagement , anticipating member needs and delivering tailored experiences.
What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Make it simple for your members to connect (on their terms) while providing a cohesive memberexperience. A cheer for 2020: ??
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. How to Prepare for 2025 : Launch a Continuous Learning Program : Offer regular training on essential digital tools and emerging technologies to bridge skill gaps.
Embrace Digital Transformation What We Learned Technology is no longer just a toolit must be embedded into an associations core strategy. Considerations for Your Association Are we investing in automation and AI to improve memberexperiences? Can we personalize the memberexperience through data-driven insights ?
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. They learned a sense of belonging is essential for retaining members. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association.
Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’sexperience with your association or nonprofit used to look different. The 3 Pillars in the Digital Transformation of the Member Journey. Experience.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Memberexperience. Product ideas.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. This feedback will guide you in developing relevant and engaging CLE courses.
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
Is your association leveraging technology to its fullest potential? Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the memberexperience you want, and learn how to make the data work for you. Strategic content delivery. Embrace change.
As technology continues to evolve, associations face both exciting opportunities and new challenges. This blog explores practical steps that will help associations align their strategy, culture, and technology to become future-ready and resilient in 2025 and beyond. This technology enhances memberexperiences and increases engagement.
This is how you can prove your new member community will be a valuable technology investment. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.
Just as Amazon uses AI to suggest products you might like, associations can use AI to recommend relevant professional development courses, connect members with similar interests, or highlight industry news that matters most to each member. Without it, interactions can feel impersonal and drive members away.
Technology is irrevocably integrated into our daily lives. Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. A modern platform.
Forj’s 2023 State of Association MemberExperience report found that organizations are not meeting member expectations. Improving technology offerings , focusing on retention , and creating community-driven learning can prove beneficial. percent) or late-career members (68.6 percent) than midcareer (60.8
The Benefits of AI for Associations AI has many uses for associations, from content creation support to data analytics. However, some organizations still hesitate to implement it due to concerns over cost, data privacy, and member pushback. Share tailored content. Facilitate content creation. Free up staff time.
Vivian noted that the best way to deliver a personalized experience is to be very purposeful about how your technology, data, and strategy work together to achieve these outcomes. Define the Experience and Support Members’ Top Priorities. For more tips on how to do this, access the full on-demand webinar here.
Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Leverage Data to Drive Member Engagement. 1 CAE credit.
In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands.
Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention.
Getting a handle on your member data and putting it to work can transform your association. . Here’s how Nimble AMS delivers intelligent technology solutions that help your organization use member data to gain greater insights and drive new opportunities. Your member data is powerful. timely, relevant content?and
I love Lead Marvels’ curated list of association podcasts , but it’s missing two of my favorites: Leading Learning from Tagoras and Reboot IT from DelCor Technology Solutions. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) More info/register (ASAE members only).
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Virtual watercooler.
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