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Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish membercontent gates, evolve recruitment and retention campaigns, and grow membership.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
Learn the essential steps to craft engaging webinar content, master promotion techniques to boost attendance, and discover the art of repurposing your webinar for extended reach and impact. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) More info/register.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
Personalize and customize In Higher Logics 2024 Association Member Experience Report , which surveyed nearly 400 association members, 71% of respondents agreed that personalization is important to them. If your association doesnt follow suit, your members may not readily recognize your value.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
Encourage Data Literacy: Train staff to interpret data and integrate insights into their workflows. Use MemberInsights to Guide Offerings: Personalize member experiences based on preferences and engagement patterns.
Learn to create targeted personas in ChatGPT for personalized content and interactions. Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. More info/register. More info/register. More info/register. Wed 8/21 at 1 p.m. More info/register.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.
I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Don’t Just Create Learning Content, Sell It! More info/register.
– Tips & Tricks for Curating Content: Doing More with Less. Wouldn’t you like to provide industry news to members without having to write it from scratch? Learn pragmatic tips and tricks for collecting, sorting, repurposing, and distributing curated content. Host: KiKi L’Italien, Amplified Growth. Wed 6/1 at 12 p.m.
– Using Marketing Automation for Greater MemberInsight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain memberinsight. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24. Host: BizBash.
This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable memberinsights, which you can use to improve your member experience.
Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.
Find out how to create a profile that stands out and attracts mission-critical connections, the impact first level connections have on your network, and the type of content to include in posts to help you engage effectively at a high level. Effectively Promote Your Organization’s Content Online. 1 CAE credit. More info/register.
. – Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. An Interview with ASIS International, Content Strategy in Action.
Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Behavior change is what will get members to remember to log in, consume content and contribute.
.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? good data for every stage of the member life cycle experience. 1 CAE credit.
Additionally, members of private online communities will choose to join a virtual network because they identify with an association’s mission and want to engage with an organization’s content for professional or personal growth. Security By using a private online community, you’ll have increased security for your member data.
Leveraging data helps your association gain crucial memberinsights about learning content and event attendance, boosting member engagement across all avenues. TECH TIP: With myTrailhead , help your staff and members become more data-driven by designing training modules with software and association-specific content.
According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. For early careerist members, compelling content is in their top five priorities. Read what your members are reading. Attend association events.
By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Ask, “Do you want better memberinsights to inform strategy?” Culture shift – getting company-wide adoption of anything new can be challenging.
From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. Vasan Selliah, MemberInsight and Engagement Manager, CSAE. Our panel will discuss some of the reasons to choose virtual for your conference long after large gatherings are the norm again.
AI can offer crucial memberinsights into your data and help you meet your strategic goals. Boost member engagement with an online community , ensuring members can connect with each other and your organization virtually. One of the best ways to do this is to create a digital space for members to engage.
Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Learn how to use your data to optimize resources and stay relevant and valuable to your members in difficult economic times.
Loren Edelstein, Vice President, Content Director, Northstar Meetings Group. Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). Host: Northstar Meetings Group.
Having launched in 2006, the Forums continue to focus on delivering content and networking for middle of the building event professionals across marketing, ops and sales functions within organiser businesses. The AEO is pleased to announce the launch of its AEO Forums 2022, which will take place at BDC London on Friday 11 th February 2022.
Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get memberinsights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.
The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze memberinsights. Compile member data from applications, surveys, event attendance, and engagement with past online communications. Analyze member behavior.
Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering MemberInsights Gone are the days of relying solely on intuition to understand your members.
Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering MemberInsights Gone are the days of relying solely on intuition to understand your members.
Focus on developing programs and resources that address industry challenges or cater to a particular member segment’s needs. Data Detective Work: Uncovering MemberInsights Gone are the days of relying solely on intuition to understand your members.
For example, the data from breakout group conversations can offer an association insight about what members want and need. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.
Did they deliver new, interesting, and/or helpful content? This will help your speakers mold their presentations to the liking of your members (in a broad sense, at least.). Remember: There’s a fine line between giving your membersinsights and ideas and pigeonholing them into one very specific presentation style.
Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.
Emery Wolfe posted this article from Medium called The “Other Side” is Not Dumb on Association Success (there’s an online community for association professionals behind the public content site). The idea of the article is to openly, objectively seek out the other side’s argument.
Our assumptions about our members can be wrong. We see the data footprints members leave in their wake, the renewals, the ways they engaged, the content they read. We know what they do, and we assume how they feel. Interpreting this data we unconsciously make assumptions about their behaviors.
Using MemberInsights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. Join us for a conversation on how we can have successful events for international populations. CMP credit. More info/register. Host: MPI Wed 5/9 at 11 a.m. 1 CAE credit.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Ben made everyone feel like a friend. 39 minutes of me.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
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