Reid All About it

NOVEMBER 1, 2024

Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Member workplace challenges. Content marketing. Committee management.

Revenue 258

Revenue Education Arlington Committee 258

Smooth The Path

SEPTEMBER 9, 2021

For example, the data from breakout group conversations can offer an association insight about what members want and need. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

Conference 78

Conference Report Examples Process 78

Smooth The Path

FEBRUARY 9, 2017

Emery Wolfe posted this article from Medium called The “Other Side” is Not Dumb on Association Success (there’s an online community for association professionals behind the public content site). The idea of the article is to openly, objectively seek out the other side’s argument.

Survey 60

Survey Project Conference Content 60

Smooth The Path

FEBRUARY 28, 2017

Our assumptions about our members can be wrong. We see the data footprints members leave in their wake, the renewals, the ways they engaged, the content they read. We know what they do, and we assume how they feel. Interpreting this data we unconsciously make assumptions about their behaviors.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

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Innovation Content Products Member Insights 60