Higher Logic

NOVEMBER 1, 2018

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. Are you over or under-staffing your events?

Report 203

Report Tips Marketing eBook 203

Reid All About it

JUNE 11, 2021

Mike Frost, Co-Founder & Global Recruitment Director, Expocast. From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. Ready to Recruit & Retain Diverse Talent? Vasan Selliah, Member Insight and Engagement Manager, CSAE.

Certificate 322

Certificate Revenue Technology Communications 322

Reid All About it

FEBRUARY 18, 2022

Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

Content 39

Content Tips Strategy Marketing 39

Reid All About it

FEBRUARY 11, 2022

Find out how to create a profile that stands out and attracts mission-critical connections, the impact first level connections have on your network, and the type of content to include in posts to help you engage effectively at a high level. Effectively Promote Your Organization’s Content Online. 1 CAE credit. More info/register.

Content 39

Content Strategy Technology Tips 39

Association Analytics

FEBRUARY 14, 2022

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Ask, “Do you want better member insights to inform strategy?” Culture shift – getting company-wide adoption of anything new can be challenging.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. If you’ve participated before, check your email for a personal link from MGI. Recession prep.

Revenue 39

Revenue Education Leadership Strategy 39

Smooth The Path

MARCH 10, 2016

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

Member Insights 60

Member Insights Innovation Resources Content 60

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MARCH 14, 2025

Read about their sold-out guided exhibit tours, one-day showcase of local startups and service organizations, recruiters row, and AI showcase. Learn to create targeted personas in ChatGPT for personalized content and interactions. More info/register (ASAE members only). Speaker contracts. More info/register. 1 CAE credit.

LMS 258

LMS Tampa Certificate Education 258

Reid All About it

FEBRUARY 14, 2025

Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.

Chicago 252

Chicago Arlington Education Strategy 252

Reid All About it

NOVEMBER 29, 2024

Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Ben made everyone feel like a friend. 39 minutes of me.

Arlington 245

Arlington Chicago Education Strategy 245