Smooth The Path

JANUARY 15, 2019

I conduct member research all the time, so I get direct access to the bright spots in our industry. Where do you get knowledge and insights about the association industry? I am lucky. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more.

Resources 79

Resources Newsletter Education Member Research 79

Associations Now

AUGUST 9, 2019

Analyze earned, owned, and paid together, so you can start optimizing and tweaking campaigns and content to move customers along their purchase paths,” Opitz says. “In If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path.

New York 84

New York Social Media Price Member Research 84

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. How can you develop content or a forum for members at each stage? Related: How new members are prompted to engage. Why long-time members are reluctant to leave your association.

Association Value 84

Association Value Member Research Team Industry 84

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. So, if you can provide value right away, that member is on their way to engagement.

Organization 108

Organization Member Engagement Member Experience Video 108

Fonteva

FEBRUARY 9, 2021

One of the key ways to recruit members is to meaningfully communicate with high-quality prospects. This means sending content that aligns with their values, preferences, and so on. When a member joins your association, that doesn’t mean your communication with them should stop. Communicate consistently and valuably.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JULY 9, 2021

Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. It starts with data, but association marketers need to be selective with the data they choose and map it to programming and content. How to Use Data to Create Relevant Content.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

MAY 3, 2019

For starters, your test takers need to accept the validity of the exam based on how well it incorporates content that squares with their real-life professional experience, says member researcher Amanda Kaiser on Smooth The Path. What makes for a good certification exam experience?

Process 71

Process Certificate Member Research Tips 71

Smooth The Path

JANUARY 24, 2016

What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Life skills that can make them happier, more productive; a better professional and a better member. What if every association developed professional education and content around these 4 skills that each one of us needs?

Social Media 60

Social Media Member Research Tips Education 60

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. It’s no secret that social media is a key marketing tool.

Social Media 47

Social Media Recruiting Recruitment Member Research 47

Smooth The Path

SEPTEMBER 9, 2021

For example, the data from breakout group conversations can offer an association insight about what members want and need. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

Conference 78

Conference Report Examples Process 78

Association 20/20

JULY 28, 2014

4) Increase Brand Visibility and Equity: A story-driven association internet TV network can become a powerful branding platform for associations given the ability to inspire hearts and minds with compelling video content and create a quasi-”celebrity” good of the order feel. 12) One Minute of Video is Worth 1.8

Video 40

Video Cost Content Communications 40

Sequence Consulting

SEPTEMBER 8, 2022

However, when considering member research, caution is advised. It is widely acknowledged in market research that individuals do not always follow through on what they express, mainly when it concerns pricing. The services and benefits you provide to your members have evolved significantly since then.

Revenue 72

Revenue Strategy Price Analysis 72

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. If you want to learn what members value, ask them and then listen. Gotta love these people for their thoroughness and transparency!

Leadership 63

Leadership Survey Resources Examples 63

Association 20/20

JANUARY 11, 2015

4) Increase Brand Visibility and Equity: A story-driven association internet TV network can become a powerful branding platform for associations given the ability to inspire hearts and minds with compelling video content and create a quasi-“celebrity” good of the order feel. 12) One Minute of Video is Worth 1.8

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

4) Increase Brand Visibility and Equity: A story-driven association internet TV network can become a powerful branding platform for associations given the ability to inspire hearts and minds with compelling video content and create a quasi-“celebrity” good of the order feel. 12) One Minute of Video is Worth 1.8

Video 40

Video Cost Content Communications 40

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Smooth The Path

FEBRUARY 9, 2017

Emery Wolfe posted this article from Medium called The “Other Side” is Not Dumb on Association Success (there’s an online community for association professionals behind the public content site). The idea of the article is to openly, objectively seek out the other side’s argument.

Survey 60

Survey Project Conference Content 60

Smooth The Path

FEBRUARY 28, 2017

Our assumptions about our members can be wrong. We see the data footprints members leave in their wake, the renewals, the ways they engaged, the content they read. We know what they do, and we assume how they feel. Interpreting this data we unconsciously make assumptions about their behaviors.

Survey 60

Survey Analysis Content Member Research 60

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

Innovation 60

Innovation Content Products Member Insights 60

Association Adviser

SEPTEMBER 19, 2016

AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members. At OSCPA, we recently unveiled a new mission, vision and brand based on over two years of extensive member research. But our research is never really done. SW : Engage with us. and across the globe.

Ohio 60

Ohio Innovation millennials Resources 60

Mizz Information

NOVEMBER 18, 2018

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. If you want to learn what members value, ask them and then listen. Gotta love these people for their thoroughness and transparency!

Leadership 40

Leadership Survey Resources Examples 40

Fonteva

AUGUST 15, 2019

This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing member research. The best benefit of a platform solution is that all your data will be truly centralized in a database. Data-driven decisions.

Association Software 40

Association Software Software Tools Association Management 40

Sequence Consulting

JANUARY 14, 2025

Automation ensures communications are consistent and timely, keeping members engaged in your programs. Artificial intelligence (AI): AI has many use cases in association management , from personalizing communications to predicting behaviors to drafting content. not attending meetings or interacting with content for a prolonged period).

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72