Reid All About it

NOVEMBER 1, 2024

Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Member workplace challenges. Content marketing. Committee management.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

JUNE 21, 2024

Content marketing. Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). AI and events. At Animalz, Ryan Law describes how to find helpful topics for your blog. CAE credit.

Arlington 264

Arlington San Diego Course Strategy 264

Fonteva

FEBRUARY 9, 2021

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog. Now, Google is making it easier to track those statistics in an upcoming Analytics update.

Social Media 45

Social Media Recruiting Recruitment Member Research 45

Membership Marketing

JULY 11, 2024

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40

Report Marketing Member Research Innovation 40

Association Adviser

SEPTEMBER 19, 2016

Associations are doing great work to recruit the next generation of leaders. AA : What’s the best way to figure out what members need? SW : It starts with really knowing your members. At OSCPA, we recently unveiled a new mission, vision and brand based on over two years of extensive member research.

Ohio 60

Ohio Innovation millennials Resources 60