Higher Logic

JUNE 9, 2020

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. Try to slowly ramp up to this new sending cadence, otherwise you may have issues getting your messages delivered.

Communications 262

Communications How To New York Guidelines 262

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NOVEMBER 13, 2020

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. AIANYS, CAE, executive vice president, American Institute of Architects, New York State. last-minute strategies and what you should be doing right now to help prepare you for GivingTuesday success.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

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JULY 5, 2024

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Content curation. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. Board development. You like this weekly update, right?

Strategy 270

Strategy Education Content Tips 270

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OCTOBER 23, 2020

They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. The remote work IT bag.

Revenue 300

Revenue Review Strategy Content 300

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FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy. It’s fun to have broccoli in a new format.

San Diego 370

San Diego Strategy Education Price 370

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AUGUST 21, 2020

Alisha Haridasani Gupta, New York Times ). Experience a best-in-class virtual event to inspire and start building your new event strategy. Learn how to level up your existing learning strategy to meaningfully engage your Millennial and Gen Z learners. (Jen Colletta, Human Resource Executive ). This is hilarious.

millennials 307

millennials Montana Education Certificate 307

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OCTOBER 30, 2020

Hosts: New York Society of Association Executives and NYPCMA. At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations and what to attract and retain them. Presenters: Chris Howells, Head of Strategy and Performance, Financial Times Live. 1 CAE credit.

Revenue 341

Revenue Learning Management System Certificate LMS 341

WBT Systems

JULY 12, 2016

Provides more opportunities for social learning, collaboration, increased participation and informal strategies. Gamma Phi Beta International Sorority , one of the ten oldest women’s organizations in North America and the first to be called a “sorority,” was founded in November 1874, at Syracuse University in New York.

Blended Learning 210

Blended Learning LMS Leadership Learning Management System 210

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JANUARY 31, 2020

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Julie Weed, New York Times ).

Chicago 221

Chicago DC Massachusetts Washington 221

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APRIL 2, 2021

21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ). The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond.

Revenue 335

Revenue Conference Education Resources 335

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SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe.

Chicago 37

Chicago LMS New York Member Engagement 37

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AUGUST 7, 2020

Sponsorship strategy. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness. Bill Reed, Chief Event Strategy Officer, American Society of Hematology. Virtual event benchmarking data.

Montana 369

Montana Education Conference Member Engagement 369

High Context

MARCH 18, 2011

The New York Times has announced a new paid content model for their online content. The upshot is that occasional website visitors will not have to pay for anything but people who read many articles online with the Times will be asked to pay after using up a monthly free quota of content.

New York 40

New York Content Report Revenue 40

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MAY 1, 2020

Gabrielle Hamilton, New York Times ). Host: New York Society of Association Executives. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Content Forum Weekly Community Chat.

North Carolina 273

North Carolina Revenue Education Strategy 273

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Host: New York Society of Association Executives. Virtual conference design.

Revenue 300

Revenue Blended Learning Conference Technology 300

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AUGUST 30, 2019

Subscribe to Rob Walker’s The Art of Noticing Besides his usual great content, he’s been sharing quite a few interesting icebreakers lately. ( How to survive content by committee. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. In one word, CONTENT.

Chicago 34

Chicago DC Member Engagement Analysis 34

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APRIL 17, 2020

Hint, it has a lot to do with their course design strategy. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Going virtual—why. 1 CAE credit.

North Carolina 44

North Carolina Revenue Montana Content 44

Event Industry News

FEBRUARY 27, 2020

Folk Hero specialises in bringing story strategies to the executive level, creating master brand narratives that act as brands’ operating and organising principles. Agency heightens commitment to brand storytelling across channels, platforms and audiences. Rob Klingensmith.

San Francisco 78

San Francisco Strategy New York Report 78

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NOVEMBER 6, 2020

The conversation will cover the closest election results of 2020, an update on potential unreported or contested results and where things stand, and the new balance of power in Congress and how they will work together. Host: New York Society of Association Executives (NYSAE). More info/register. Fri 11/6 at 10 a.m. 1 CAE credit.

Education 285

Education Learning Management System Leadership Case Study 285

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. Organizer: Hilary Marsh, founder, Content Company Inc.

Chicago 243

Chicago Education Baltimore Content 243

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SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and New York, NY.

North Carolina 34

North Carolina DC Washington New York 34

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FEBRUARY 1, 2019

The Book Review (New York Times): my kitchen companion this morning. Hear insights uncovered in the creation and implementation of a state society’s effective government relations strategy and advocacy ground game. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat). Book Cougars.

Certificate 107

Certificate Chicago DC Washington 107

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FEBRUARY 26, 2021

Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Host: New York Society of Association Executives. Hear about unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy.

Recruiting 329

Recruiting Recruitment Project Technology 329

Association Success

NOVEMBER 9, 2020

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs.

Leadership 207

Leadership Revenue Committee Certificate 207

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APRIL 3, 2020

I love the message Garth Jordan, SVP and Chief Strategy Officer for HFMA, delivers in Association Success. Take advantage of this opportunity to try new things. WBT Systems describes options for repurposing content from a cancelled conference , such as online learning programs, podcasts and virtual conferences. Experiment.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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MARCH 25, 2022

MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180.

Revenue 195

Revenue Virginia Content Technology 195

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Event Tech Tribe Unite 2017 (New York).

Raleigh 150

Raleigh DC Chicago Washington 150

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OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Anna Goldfarb, The New York Times ). Beth Zienesis, Your Nerdy Best Friend ).

Indiana 221

Indiana Review Education Conference 221

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OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Washington Social Media 186

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AUGUST 9, 2019

I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Oh well, you could sub another fish in this pan-seared mackerel with sweet peppers and thyme recipe from the New York Times. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content.

Columbus 39

Columbus millennials LMS North Carolina 39

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MAY 6, 2022

The report covers a wide range of topics and includes participant comments on new initiatives, diversity practices (and impact), overcoming challenges, member advisory groups, lessons learned, and more. Data strategy. But new methods and closer attention to behavior can help.” Host: New York Society of Association Executives.

Arlington 39

Arlington Revenue Strategy Project 39

Nonprofit Marketing Guide

MARCH 17, 2016

SPIN Academy taught them a number of strategies for connecting with the media — one of which focused on having Pfeifer author submitted opinion pieces for newspapers. After seeing the Baltimore Sun piece, editors at The New York Times invited Pfeifer to contribute a piece to appear in its Room for Debate feature.

New York 56

New York Baltimore Press Release Washington 56

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AUGUST 19, 2022

Cloey Callahan, Worklife News ). New York Times , no paywall). Game-Changing Email Strategies to Dominate the Inbox in Q4. Join our panel of industry experts as we take an all-encompassing look at conference sustainability and find the answers you need to build a more sustainable conference strategy. Host: ExOrdo.

Technology 44

Technology Software Cost Education 44

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JUNE 14, 2019

Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

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OCTOBER 18, 2019

The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). It feels like fall, finally, so I took out the Instant Pot and three-plus pounds of short ribs from the freezer to make this New York Times recipe. CAE credit. .

North Carolina 34

North Carolina Education Project Content 34

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JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Five-Steps to a CME Digital Content Strategy. Sourabh Kothari, DES, Director of Advocacy, Brand and Content, Signifyd. More info/register.

Washington 225

Washington DC millennials Chicago 225