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In this recent Association Insights video , I explore how associations can leverage artificial intelligence to craft more effective pressreleases. Additionally, AI refines content for clarity, checks grammar and optimizes length to align with SEO and media best practices.
This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness. The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement.
Here are six tips associations can use when writing and sending out pressreleases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed pressreleases. Pressrelease titles should be relatively short,” Kane said. Release at an odd time. “
Many communicators overvalue the importance of pressreleases. Yes, a pressrelease is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.
we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. Other interesting questions: Experience in content generation for the event industry Knowledge of Spanish. EventsCase ?we The possibility of it being a permanent teleworking position is negotiable.
Those days are long gone, but the pressrelease has replaced these announcements. A well-crafted pressrelease proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event PressRelease? Headline Start with your headline.
OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your pressreleases for SEO and leveraging AI for predictive analytics.
The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Good news: The report shows that associations are succeeding in many aspects of content development. One involves repurposing conference content. Much less common?
May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Budget-Friendly Webinar] Learn how to create a relevant pressrelease that gets attention from the media no matter what is happening in the world. On the Blog: Kivi will focus on creating online content.
The content people are sharing, unsurprisingly, is the content they are consuming.”. After posting product release notes and pressreleases, he says, “They discover how easy it is to blog about themselves. Using hideous examples from some top-notch restaurants, he shows how the design and content fails miserably.
Whether they realize it or not, many people build their habits around consuming content. . Before long, this content becomes woven into the daily fabric of our lives. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Provide valuable insights.
Nonprofits have always embraced content marketing. All that stuff you’ve been creating for years – newsletter articles, direct mail letters, pressreleases – is content. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. We just didn’t call it that.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Product ideas. When will you hear from them again?
For example, what is “content marketing” and why should nonprofits shift toward it? Much of what we consider traditional nonprofit marketing – newsletters, pressreleases, event advertising – is outbound marketing. Content Crossword by BigStock. Inbound marketing works on reporters too!
So I suggest you start with Outputs , and specifically measure that in three ways: How much new content you are producing The frequency with which you are share content (original, repurposed, and curated) across your primary channels How consistent you are with meeting your ideal communications schedule.
This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. What content and search terms do they search for on your site? Start by searching their site for testimonials, case studies, pressreleases, or newsletter signups.
Many associations have elevated the traditional role of conference emcee to that of “content weaver.” But, more and more, that role is being phased out for something else: content weaver. So, what’s a content weaver? moments,” she said in a pressrelease. “My I hope to be the catalyst for many ‘AA-HA!’
[ Read full pressrelease ]. After a year of mostly online content, people now – quite rightly – expect high production values, interactivity and content that’s of tangible benefit.
Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences.
You can do something a robot can’t do: convince your C-suite that your organization needs to develop and implement a content strategy. Roger Wood and Evelyn Robbrecht wrote a fascinating article about Intelligent Content at paidContent. That’s fine and all, but I don’t want to live in a content bubble. Algorithms, again!
Your nonprofit faces long odds whenever it sends a pressrelease to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. ” Can someone learn from it?
This advice applies whether you’re writing reports, blog posts, or pressreleases – anything that requires planning and reviews from others. It flips back and forth between headings and actual snippets of content. Plan effectively with a fat outline. Before you write, you must prepare and do research. It tells a story.
As noted by our CTO Linda Bowers in the pressrelease announcing the availability of TopClass 10 , we really enjoyed working with our clients and we are so grateful to our wonderful user community for taking the time to provide their experience and insight. Deliver More Content, on More Devices.
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. . Fortunately, there are several forms of content you can always rely on when inspiration runs dry. MORE: 8 ways to generate fresh content ideas for your association’s blog. Context about your organization.
So I suggest you start with Outputs , and specifically measure that in three ways: How much new content you are producing The frequency with which you are share content (original, repurposed, and curated) across your primary channels How consistent you are with meeting your ideal communications schedule.
Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Thinking a pressrelease is enough — Pressreleases have a place in your communications toolkit. Guest Post by Peter Panepento of Panepento Strategies. Quite a bit.
To that end, the ten-year initiative will coordinate donor resources to build international networks in the independent moving image ecosystem that foster deeper collaborations between civic leaders and content creators — funding aligned organizations, research, and creative content appearing across traditional and digital platforms.
All these types of posts will create engaging content that builds anticipation. Once you have built the pages, use blogging and content marketing to increase visibility. Encourage user-generated content promoting the event and word-of-mouth promotions. You will also want to produce pressreleases.
A new partnership with Amazon will bring a wider audience to the Skin Cancer Foundation’s content, expertise, and advice related to the world’s most common cancer. This is just some of the information that the Skin Cancer Foundation hopes to convey through a new content-sharing partnership.
Start with putting the bigger chunks of content on your editorial calendar. That often includes website articles and blogs, newsletters, one-off emails, direct mail, pressreleases, big public reports, event invitations, and the like. Work social media into your content repurposing workflow.
Most website content management systems (CMS) allow you to quickly build new page or update an existing page flexible design options. Set the tone: Whether targeting association members or your association’s industry stakeholders and regardless of the amount of or type of content, the tone should be helpful, sincere, and compassionate.
You can control your pressreleasecontent and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. This fear stems from a lack of control.
Catch Up on Our Content from this Week… A Day in the Life of a Quarantined Nonprofit Communicator – Karen Hansen Adding First and Last Names to Your Email Database Coworkers Who Communicate All Day, Every Day 6 Ways to Get More Value Out of Your Next PressRelease. Nonprofit Training Opportunities for You….
According to a pressrelease from Streampoint Solutions , whose FaceReg software was used at the event, 35 percent of attendees took advantage of it. One idea to consider: using facial-recognition software to speed up registration. For example, at IAEE’s Expo! Sustainability Moves to the Forefront.
The offering will be free to (ISC)²’s members and associates, according to an association pressrelease. In response, (ISC)² is launching some training programs of its own , in the form of its new Professional Development Institute, a continuing-education program for cybersecurity professionals.
Here are 15 Content Marketing Statistics That Actually Matter In 2020 [Infographic]. Want to share other people’s content on your social media platforms? That’s great, but know that Content Curation on Social Demands More Than a Shared Link. Catch Up on Our Content from the Week…. It’s an imperative.
Jackson Center’s social media accounts and oversees the production of the quarterly newsletter, pressreleases, promotional materials, and other communications. I do more post scheduling or planning rather than content creating in the afternoon to give my brain a break. She manages the Robert H.
Publish newsworthy content. Reporters look for content that is valuable to them and helps them write their story. Publish web content such as industry trends, reports, market data, and late breaking news. Publish news and newsworthy content to your website and make it prominent. Check out our discussion below.
fill in the blank with emails, tweets, pressreleases, etc.). What’s a normal amount of content for my team to be asked to create? Count the number of emails you sent out to your mailing list, the number of Facebook posts, tweets, Instagram stories, pressreleases, white papers, blogs, website page updates, etc.
Email is the overlooked backbone of successful content marketing and SEO strategies. Content as Engagement: How to Make Your Website Insanely Relatable. Blog or pressrelease? Learn how to choose the best content to connect deeply with any key stakeholders on your website. Marketing Land ). More info/register.
Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Earned media, PR, pressreleases and other forms of media relations. Syndication and guest writing , where you create content but publish it elsewhere. Storytelling.
There’s a lot of content developed and distributed around every meeting and event an association holds. How can an organization be more strategic about content creation and delivery? As anyone involved with a big conference knows, meeting content comes from everywhere within an association. Pressreleases.
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