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– Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop? Host: Meetings Today Speaker: Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 10/16 at 2 p.m.
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. With the right voice and right level of engagement, it could be a great new direction for your marketingstrategy. Research the market. Associations could pull it off, too.
Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketingstrategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of EmailMarketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.
If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. With tools like online community and marketing automation , you recreate the best parts of your association online.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. At.orgSource, we understand these challenges.
From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Emailmarketing software.
SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement. The post Curious About SMS Marketing?
This localized strategy also enables greater hands-on involvement, including the opportunity for in-person strategy sessions. Known as the 30-Mile Loyalty Strategy, this approach helps businesses cultivate client delight and build lasting connections within their local community. They engage more with these familiar companies.
If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.
A lax approach to authentication leaves you vulnerable to phishing and spoofing attacks that can cost millions—not to mention your brand reputation. Demystify some of the questions around costs—both initial and ongoing—for more sustainable choices and the best first steps to getting started with a pivot towards sustainability.
Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.
Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. Segment your email lists.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. More info/register. More info/register. Tue 8/20 at 1 p.m.
Looking to personalize and target your email communications strategy to different member segments? Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Growing Non-Dues Revenue.
Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Learn strategies to extend the life of your highly valued events. Tue 5/7 at 1 p.m.
They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your MarketingStrategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. 1 CMP credit.
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). 1 CAE credit.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. More info/register.
Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.
If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Low-Cost Tools for Data Visualization. Hack’ several critical behavioral design strategies that support more effective and efficient learning. Duration: 1.5
If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Recognize the difference between soft and hard costs. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool.
But first, win their trust by offering them insightful and engaging content at no cost! Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Promote Your Webinars. Okay, you’re with me and you’ve decided to offer your webinars for free.
Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational EmailStrategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.
Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. More info/register. 1 CMP credit.
WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Quick hits. More info/register.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
He shares a fantastic list of tactics to make it easier for people to connect and converse that cost next to no time or money. Snacks How to develop a B2B content strategy, plus real examples. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. CAE credit. More info/register.
It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI strategy, video creation tips, free TikTok templates, how to stop being a perfectionist and more.
It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Emailmarketing. Emailmarketing. Why is member engagement important?
Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. Marketing Automation Adoption and Implementation: Top Goals, Challenges and Motivators.
Moderator: Heather Story, consultant, Volunteer Strategies. If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. We all have stories to tell!
MUST HAVE #4: REPORTS TAKE ONE-HOUR EVERY MONTH TO LOOK AT YOUR EMAIL STATS AND REEVALUATE YOUR STRATEGY. Email platforms are next to useless if they do not have the kind of reporting that you want. Be sure you have buttons on your emails that allow your audience to tell the world how amazing you are.
Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, emailmarketing data, or online learner data, the data warehouse will be able to handle its storage and analytics.
Presenter: Kristi Casey Sanders, director of digital marketingstrategy of Plan Your Meetings @ Meeting Professionals International. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.
Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. Top Trends in Content Marketing 2022. . – More info/register.
Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to emailmarketing. Find out how geotargeting works, how to develop a strategy, and how to pitch the idea to your organization’s leadership team. 1 CAE credit.
When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as emailmarketing, event registration, and website functionality). Web Tracking Is Your Marketing Automation Advantage. Help us help you avoid this.
A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization. Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Ready to jazz up your membership game? Let’s talk!
What is the cost of any training or support? They will know their product better than anyone else, and at the very least should be able to provide you with tips or a strategy for getting new team members up to speed. Technology evolves , and so will your marketing automation platform.
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