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With competition from for-profits, online networks, and tech-driven platforms, Kim Davies at Naylor offers a more innovative and data-driven membership blueprint to help associations thrive. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years. Membership strategy.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Learn about strategies for leveraging non-dues revenue opportunities strategically. 1 CAE credit.
SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). Inflation-Fighting Budget Strategies Hear about creative cost-savings techniques to impact your bottom line. More info/register. Host: ClearTone Consulting Wed 2/26 at 12 p.m.
Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Learn about sustainable practices and dietary innovations that cater to a diverse array of guest needs. 1 CMP credit. More info/register. More info/register.
8: Innovate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. 8: Innovate. More info/register. – Expert Cost-Saving Tips: Budgeting in the New Normal. Tue 1/26 at 1 p.m. Communicate.
Recovery in earned revenue and individual giving lag behind inflation When nonprofit arts organizations reopened their doors after the pandemic, they faced a new hurdle: high inflation. Much like individuals who find their monthly budgets don’t go as far when prices go up, organizations found that the same activities cost much more.
Innovation and change require commitment and fortitude. Planners must help their organizations move forward with creative ideas and innovations for their live events. Will associations embrace asynchronous events to help manage the revenue, spend and work load? Bottom Line.
Diversification of revenue streams to minimize the impact of funding shocks is neither straightforward nor easy. government grants and contracts, as private foundations and European bilateral donors often cap overhead costs at 10%. This creates a significant gap between operating costs and revenue.
Organizations have historically seen communities as having a siloed use case like deflecting costs for customer support or product innovation. I hope this mindset shift continues, because viewing communities as cost deflection tools limits the true power of community to grow your organization.
Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International. How Much Does an AMS Really Cost? 1 CMP credit.
Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Start by identifying the specific goals you want to achieve, such as increasing member engagement, driving more revenue from events , or helping members earn CE credits. Get the Guide 1. iPhone, Android, tablet, laptop).
We'll look at stats in each of these categories: Online Community Costs and Return on Investment (ROI). Online Community Costs and Return on Investment (ROI). As communities age, the cost per member decreases dramatically – dropping significantly after year three. Lower support costs (48%). Innovation (42%).
Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Beyond Events: Building a High Value Sponsorship Program Hear about strategies for creating a year-round sponsorship program that replaces one-off event income with revenue gains that you can count on.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. CAE credit. More info/register. More info/register.
While there are risks to embracing new fundraising innovations, the rewards are often well worth taking the chance. This year, we’re seeing those innovations most clearly in the digital realm—from embracing a digital-first approach with exciting new virtual fundraising ideas to scaling up communications sustainably with automation.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Fri 10/6 at 10 a.m.* – Artificial Intelligence | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. More info/register.
When you adopt innovative technology at your association, you have the power to increase worker engagement, productivity, and collaboration. Ineffective tech can also cost your organization money and employees. “No Ask yourself, how can innovative technology streamline staff processes, ultimately transforming the member experience?
The risks of staying stagnant are high associations that dont adapt to technological advancements risk membership declines, revenue losses, and diminished influence. The Cost of Inaction : Declining Member Engagement : Members who dont feel connected to their associations are less likely to renew or participate in events.
How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Responsible Revenue: How to Host a Profitable and Safe Hybrid Event. Innovative Remote Workplace. More info/register.
Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? – Revenue Success from Scratch: One Association’s Story.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Dues revenue is the lifeblood of most associations and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. The future for event planners.
Taking in all the parts and pieces required to produce your event, and determining the cost, can give you a basis for your pricing. Direct costs, indirect costs and your revenue expectations are major influencers when determining your budget. Are your speakers volunteering their time or speaking at a cost? .
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.
Cut Customer Service Costs (And Increase Satisfaction). This can cut costs and boost customer satisfaction. Industry research shows that it costs five times more to acquire a new customer than to keep an old one, making customer retention a major goal for businesses. Increase Upsell, Cross-Sell, and Add-On Revenue.
. – Useful, Free & Low-Cost Tools, Software, and Services for Your Nonprofit. What software tools and services are available to nonprofits at low or no cost that are worth using? How do you judge when a tool really is low cost, as opposed to one that will end up costing you time and effort? Tue 12/10 at 3 p.m.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? . 1 CAE credit.
Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. Event Tech Innovation Summit. More info/register. Host: Wild Apricot. CAE credits.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Blue ocean strategy. To keep them at bay, find a new blue ocean.”
This incurs extra cost but we argue that this cost is off-set against visitors receiving a better service travelling to the event and their experience at the event. Exhibitors can subscribe to this service, generating extra information for the visitors and revenue for the event managers.
Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Build nimble and cost-effective strategic solutions to address challenges and position members for growth.
. – Tech Tuesday: Driving Organizational Growth Through Empowerment and Innovation Hear Juan’s experiences and strategies on how to foster an environment where innovation flourishes and teams are inspired to reach new heights. Gain valuable insights into creating a culture of empowerment and innovation. How do you steer it?
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. And often they can offer their services for little or no cost to you.
For business impact, you need to use metrics that are aligned with high-level business goals like increasing retention and revenue. How to Calculate the Business Impact of Your Online Community includes formulas for calculating: New customer acquisition and customer acquisition cost (CAC). Customer support costs.
Learn from innovators who are pushing the boundaries of what’s possible. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register. Host: Webex.
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. 7-day communications challenge. 1 CAE credit. . More info/register. 1 CMP credit.
Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. More info/register. CAE credit. More info/register.
Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value.
After all, if members arent finding much value in your offerings when they cost $100, theres no guarantee they will suddenly become interested in them when they cost $50. By going down this path, associations often end up sacrificing significant revenue with little to show for membership growth.
Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. Location: Chicago IL. More info/register.
That’s on us, says Jay Cost at The Dispatch. From online forums to in-person events, learn how to foster a sense of belonging and gain insights into the strategies and best practices for creating thriving external communities that drive business innovation, brand advocacy and lasting relationships. 1 CMP credit. More info/register.
So we’ve been talking a lot about innovation. Now, this is not their first time at the rodeo on the subject of innovation. In fact, they’ve been working on innovation initiatives for almost two years. And part of your process better be a formal review of expected revenues. innovation membership'
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