Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years.

Arlington 258

Arlington Revenue Education Social Media 258

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Associations Now

OCTOBER 1, 2024

But costs have risen as well, with the preponderance of respondents saying that expenses for venues, food and beverage, AV, ground transportation, and more have increased between 10 to 30 percent in the past two years. For many, costs for F&B, AV, transportation, and more, have increased up to 30 percent in the past two years.

Cost 114

Cost Report Survey Discount 114

AvidXchange: Association Management

JANUARY 22, 2025

From housing costs to deregulation and tariffs, finance teams may need to adapt to evolving conditions. Supply Disruptions, Rising Costs, and Project Delays Elections shape supply chains and project timelines through shifts in trade policies, tariffs, and regulatory priorities.

Team 130

Team Cost Project Association Management 130

Nimble AMS

DECEMBER 20, 2024

Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. To stay profitable and competitive Regular pricing reviews will ensure your associations prices align with market trends and competitor offerings. Why are regular pricing reviews essential?

Price 118

Price Strategy Committee Review 118

Spark Consulting

FEBRUARY 12, 2025

And the individual memberships cost more and offer fewer benefits. Their group memberships (80% of their members) are paid by companies. Their individual memberships are almost universally paid by the individuals. Spot the problem? The association has good reasons to nudge people towards join as groups.

Recruitment 221

Recruitment Recruiting Price Cost 221

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

FEBRUARY 28, 2025

They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. 1 CAE credit. More info/register. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Association Analytics

DECEMBER 9, 2024

Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns. Leverage Existing Tools Make full use of current marketing automation platforms, analytics tools, and AMS capabilities before seeking new solutions.

Tips 169

Tips Tools Project Survey 169

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. What are the COGS (Cost of Goods Sold) per unit?

Products 282

Products Analysis Price Revenue 282

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! With well over half of the worlds population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategyand they need to be doing it well.

Social Media 130

Social Media Marketing Tools Cost 130

MatrixG

MARCH 25, 2024

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Can you look at previous purchasers, create demographic profiles and market to others like them? This is a mistake. confusing directions, bad login page). Keep tweaking.

Revenue 105

Revenue Cost How To System 105

Click

JANUARY 9, 2025

This valuable content will encourage interaction, drive more followers to your company page and website, and help push important marketing and PR announcements towards the top of the feed! Youll undoubtedly have brand updates, comments about employees, wins successes, market and business insights all excellent content!

Marketing 130

Marketing Social Media Content Tools 130

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy Education System 370

Higher Logic

JUNE 5, 2020

We'll look at stats in each of these categories: Online Community Costs and Return on Investment (ROI). Online Community Costs and Return on Investment (ROI). As communities age, the cost per member decreases dramatically – dropping significantly after year three. Lower support costs (48%). Marketing (45%).

Cost 272

Cost Analysis eBook Report 272

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Tips 110

Tips Marketing Survey Course 110

Higher Logic

DECEMBER 19, 2018

The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ). Members thought their membership lacked value ( 23%). What’s missing?

Marketing 289

Marketing Tools Survey Cost 289

Higher Logic

JUNE 17, 2020

The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error. Organizations have historically seen communities as having a siloed use case like deflecting costs for customer support or product innovation.

Cost 270

Cost Report Revenue Products 270

Reid All About it

SEPTEMBER 27, 2024

Host: American Marketing Association Speaker: Ryan Brock, Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works *All events are online at Eastern Daylight Time unless otherwise noted. . More info/register. More info/register. 1 CAE credit.

Arlington 281

Arlington DC Washington Revenue 281

Higher Logic

MAY 13, 2020

If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruitment 296

Blue Sky eLearn

MAY 4, 2020

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? In order to cut down on costs, some digital event providers are leveraging free and/or open-source platforms that they do not control and maintain.

LMS 282

LMS Price Learning Management System Case Study 282

Event Industry News

DECEMBER 7, 2022

Digital marketing is an incredibly fast changing beast, there always seems to be a new way to reach new audiences. Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. So, Why didn’t it Work for me?

Email Marketing 122

Email Marketing Strategy Marketing Content 122

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Ask about the provider’s off-the-shelf integrations and their ability to facilitate custom integrations and any associated costs. How can the platform help me promote my events and register attendees?

Technology 264

Technology How To Case Study Price 264

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 1 CAE credit.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc. Membership models.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. 28% of associations said members could not justify membership costs with any significant ROI. 23% of associations reported members found l ack of value.

Tools 258

Tools Report eBook Learning Management System 258

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 270

DC Member Engagement Washington Innovation 270

Associations Now

FEBRUARY 18, 2025

A Strong Value Proposition The first step in forming a nondues revenue strategy is to home in on the unique value your association has to offer members and the market. One day, he asked a member of his association what accounted for their top cost, and he discovered that tires were one of the businesss main expenses.

Revenue 98

Revenue Strategy Leadership Cost 98

Reid All About it

NOVEMBER 29, 2019

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. How Much Does an AMS Really Cost? Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

MemberClicks

JANUARY 22, 2025

Key Characteristics of Sponsorships Transactional Relationship: Sponsorships are primarily focused on an exchange of valueusually financial support or resources for marketing exposure. In-kind Contributions: Sponsors can offer valuable resources, such as equipment, supplies, or services, which reduce costs for your organization.

Organization 100

Organization Resources Project Examples 100

CMA Solutions

DECEMBER 30, 2024

As businesses prepare for 2025, marketing strategies are under scrutiny, with executives demanding greater return on investment (ROI) and clearer value from their agencies. Today, marketing isnt just a costits an investment, Amato says. Marketing works the same way. Marketing is about A/B testingits trial and error, Amato adds.

Marketing 40

Marketing Cost Strategy Tools 40

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Workplace challenges. 7-day communications challenge. More info/register. 1 CMP credit.

Video 213

Video Content Revenue Strategy 213