This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But either way, MOOCs probably aren’t going anywhere, so it’s wise to take some tips from their success. So what’s a MOOC? A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. There are MOOC-like things associations can do to entice learners.
An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.
We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.
This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. What online courses (including your own) and MOOCs would you recommend to people entering (or thinking about entering) your industry or profession? More info/register.
A variety of tools – from web and social media analytics to e-mail statistics to low-cost feedback systems like iPerceptions – can be used to extend and strengthen traditional, less agile market research methods,” Cobb said. If you know of an expert on MOOCs, or if your association uses MOOCs, please contact me.
The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Even MOOCs have caught on. Don’t let them align with a competitor.
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Recognize the difference between soft and hard costs. Grow Your Event with Digital Marketing That Works. More info/register.
He pulls out association-relevant findings from the successes of MOOCs, LinkedIn Learning, Khan Academy, The Great Courses, Udemy, and Degreed. Learn who the players are, how integrations work with your software platforms, the elements of your credit card statement, and how to reduce your cost/fees and minimize your risk and PCI compliance.
If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Cost vs. value.
WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Lunch costs are on your own. Newsletters.
Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer.
Rising college tuition costs, shrinking numbers of seats, and new technology based delivery systems are combining to create a perfect storm in the adult education world. Reframe Delivery – Massive open online courses or “MOOCs” are effectively disrupting the landscape.
If the cost of a college education is going to saddle you with crazy amounts of debt, you better prepare yourself for a career that gets you to six figures fast. They need to offer relevant, dynamic curriculums—accreditation requirements hold them back now from responding quickly enough to market (and student) needs. Fill the gap.
Massive open online courses, or MOOCs, have been around long enough that some strong takeaways are starting to show themselves. Read on to see what Harvard and MIT have learned about MOOCs—and what your association should keep in mind. Learning About Business Models.
Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. The bottom line: how will it increase revenue growth or cost savings?
With the global e-learning market now valued at more than $100 billion, we are well past the point where e-learning is simply a trend. 2: Creating interactivity in e-learning costs a lot. It was originally published on the CommPartners blog. I recommend Clark and Mayer’s book as the first place to look for actionable suggestions.
With the rising costs of higher education—college tuition costs have increased by more than 500 percent over the last 28 years—and growing skepticism that the price may not be worth it , the idea of a traditional college education is experiencing somewhat of a backlash and is opening a potential opportunity for associations.
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,
The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.
Massive open online courses, which are free and have attracted hundreds of thousands of learners but offer no degree, already have forced traditional higher education to re-examine how to reach more students at lower cost. Expanding nonprofits who see your market as growth opportunity? Who could be your knowledge transfer competitors?
Lots of people are speculating the cause of the Twinkie failure: high labor costs, incompetent management, failure to keep up with trends (toward healthier snacks). We need to invest a great deal more in building future market share, and less in protecting legacy market share that is already beginning to disappear.).
That training was either expensive or a hodge podge of low cost webinars and free video tutorials available on the web. Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance. But applying it on your own – unless you are an analytics genius – can be difficult.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content