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Association Brain Food: 6.7.24

Reid All About it

Event technology. For their event technology buyer’s guide , EventMobi interviewed 20 association event professionals to better understand the most time-consuming challenges when buying event technology—a good thing to know when starting a selection project. Hear valuable insights on leveraging technology to drive success.

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Tech Giants Collaborate on New Smart Home Standards

Associations Now

Apple, Google, and Amazon are among the companies joining forces to create a new standard that could allow smart home technologies to work without a hitch on competing devices. The new effort aims to create open standards for smart home technology, using the IP (internet protocol) addresses to manage the technology.

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Tuesday Buzz: Cloudy Days Ahead

Associations Now

But in a new press release , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. It can feel a bit nerve-wracking, of course. She suggests treating the launch as a journey.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. With the cost to build software going down, the barrier to entry is much lower. The software business model is another example with (historically) limited competition – until now.

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Behind an Association Journal’s Open-Access Move

Associations Now

In a press release about the move , ACM stressed that the shift will speed the professional community’s access to the latest computing research and help ACM reach a broader audience. First, it shifted from a print journal with a website to an exclusively online publication.