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However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.
Resource: 6 Key Features of the Best LearningManagementSystems. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Send a follow-up email to both attendees, and those that registered but did not attend, with a link to the free on-demand webinar afterward.
To supplement the webinars, provide additional online courses and certifications through a LearningManagementSystem (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.
They’re relatively aware of educational technology—60% have used the internet for some type of personal learning but only 23% have taken an online course. Their interest in learning is low, especially online learning— only 1% of them are aware of online educational resources and only 6% have taken an online course.
When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learningmanagementsystem (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.
Association Management Software A proper association management software system (AMS) is the centerpiece of your organizations software, and a scalable platform is essential for continuous growth. At the end of specific courses, members should be awarded certificates confirming the completion of their training.
see targeted demos of learningmanagementsystems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Why Authentication Matters: An EmailMarketer’s Crash Course in DMARC, SPF, and DKIM. More info/register.
Breaking Up with Your LMS: The Signs, The Search, and the Solution Learn when it’s time to break up with your learningmanagementsystem (LMS) by uncovering key red flags. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. More info/register. 1 CAE credit.
Access to your members-only content, online community, learningmanagementsystem, job board, etc. To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated emailmarketing campaign targeting your new members exclusively.
Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Presenter: Nelson Duffle, CEO, Smart Content Marketing, LLC. 1 CAE credit. Tue 10/16 at 3 p.m.
Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Further enhance the learning experience and drive learner retention by ensuring course registration and event signups are easy. Sponsor acquisition.
The former will typically look at event attendance, while the latter might refer to their learningmanagementsystem (LMS) to gauge how often members take advantage of further education opportunities. Emailmarketing. Learning opportunities. Emailmarketing. Learning opportunities.
LearnUpon – LearnUpon is the fastest growing learningmanagementsystem in the world and helps create and deliver online courses to your employees, clients and partners. Informz – Informz is a leading provider of emailmarketing and marketing automation solutions for associations and nonprofits.
LearningManagement - Provide training to employees or education to students through a course driven LMS (LearningManagementSystem). Customer and Leads CRM - Keep track of customer relationships and information including phone calls, emails, contact info, tasks and more.
With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging member experiences. With a focus on simplicity and ease of use, PeerBoard is perfect for organizations looking for a streamlined solution.
Specific features to look for include: Simple, easy-to-use registration processes Streamlined meeting setup and the ability to create one-time and recurring meetings Transaction management for event booths, badges, and sponsorships Another way to add value for members is to offer educational and professional development opportunities.
This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Create a targeted campaign to re-engaged these once-active members with emailmarketing, direct mailers, and/or phone calls. Host a job fair for the community.
This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Create a targeted campaign to re-engaged these once-active members with emailmarketing, direct mailers, and/or phone calls. Host a job fair for the community.
Blue Sky eLearn is not an AMS system, but instead an effective learningmanagementsystem (LMS). Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Check out Blue Sky eLearn to learn more.
Learn how you can use third-party sourcing to complement and bolster your in-house capacity. From modernizing your sales and marketing tools, to launching a new learningmanagementsystem, to bolstering your events team — and much more — learn how you don’t always need permanent staff to achieve permanent results.
see targeted demos of learningmanagementsystems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Presenters: Higher Logic’s resident emailmarketing experts, Beth Arritt and Vivian Swertinski. More info/register.
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