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Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. 1 CAE credit.
Learning Solutions Advisor, and Dr. Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. CAE credit. More info/register. 1 CAE credit. .
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.
To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #1: Onboarding New Association Members.
It can even understand written feedback and questions from members, thanks to its ability to process human language. This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members.
Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too. .
Give members a place to learn and find the right content. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Had to cancel your event due to the pandemic? Objection 1: Price. Example: “X platform is cheap/free. Why don't we use that?”.
That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Horacio Gavilan, Executive Director, Hispanic Marketing Council.
It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just emailmarketing or analytics software: You can automate repetitive tasks and manual processes.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register. 1 CAE credit.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Horacio Gavilan, Executive Director, Hispanic Marketing Council.
If you haven’t yet started r ecr u i ti ng Gen Z members , it’s time to begin— b y 2030, Deloitte estimates Gen eration Z will make up over 20% of the workforce. Here are five more facts and tips to help your association start preparing for Gen eration Z. A crash course in Gen Z for associations.
Direct them to online resources, such as your calendar of events, career center, and online learning courses. Make sure they know who to contact at your organization or where to go online if they have questions or would like to give feedback about their memberexperience. Personalize the memberexperience whenever you can.
Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Memberexperience.
Five Plays for Click-Worthy EmailMarketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Building a Member-Centric Culture with Online Community.
Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. Why Authentication Matters: An EmailMarketer’s Crash Course in DMARC, SPF, and DKIM. More info/register. Host: Webex. Tue 10/25 at 12 p.m. – – Guru Conference 2022. More info/register.
They explain how these factors affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
Recharge your MemberExperience. Member value propositions are rapidly changing from expectations to experience-driven experiences. Your members expect the same convenient online experience with your association that they’ve come to expect in most other areas of their lives. Tue 11/6 at 12 p.m.
Sounds like a practical approach to session and course design, doesn’t it? Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Host: American Marketing Association. Association Creative Marketing Masterclass. Association Creative Marketing Masterclass. Career wellness.
Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. More info/register.
If you’re automating your emailmarketing communications, you’re using AI. And of course, people resist change. Perhaps the question is intimidating, or perhaps people aren’t sure exactly how to define AI. Put simply: If you’re using a chatbox to address customer support objectives, you’re using AI. And loathe buzz words.
Association Creative Marketing Masterclass. This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. Christopher Ocampo, Marketing Manager, Council of Engineering & Scientific Society Executives.
Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. That’s why many organizations are turning to integrated learning experiences. .); and how to get the right statistics to prevent national and chapter level members from leaving. Cristina I.
Of course, but canned do just fine in a pinch. Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great memberexperience.
Should you continue as planned or course correct? How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your emailmarketing efforts. . – Are You in Touch with Your Data? Are you seeing any performance gains or does it all just look the same?
If you’re looking to enhance your memberexperience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. 4) How user-friendly and easy is it to use? year Plus: $299.50/year
Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and memberexperience.
Of course, there will be an upfront investment of time, money, and resources in moving to a new system. For example: How much will it cost if a percentage of your membership base leaves due to a poor memberexperience? The right membership software can help you provide a modern, convenient memberexperience.
This software makes managing the large amounts of data your association collects simple, illuminating key member insights. From there, you can create engaging programs that focus on memberexperiences, growth opportunities, and enriching events and opportunities.
With a focus on membership sites, online courses and coaching programs, Memberium offers various features to help organizations create and manage engaging memberexperiences. With a robust set of features and a user-friendly interface, Kajabi also offers community-building tools to keep members engaged and connected.
For example, since your emailmarketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. This means you can show members personalized information when they log in. EmailMarketing. Talk about a time-saver!
Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Advanced software solutions with integration capabilities help your team gather, organize, and segment key pieces of data about your members. Marketing and communication options.
Here’s how to craft a magnetic appeal: Exclusive offerings: Does your community host exclusive webinars, masterclasses, or courses unavailable elsewhere? Offering niche content, especially if it’s tailor-made based on members’ feedback, can significantly boost appeal.
Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. AI Unleashed: Elevating Association Performance and Engagement Learn how two associations built and deployed AI to further the memberexperience. Gen Z education. . More info/register.
Membership course. Earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Discover key trends and actionable strategies to elevate your emailmarketing and boost member engagement.
Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course at Association Academy. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines.
Fast-paced 10-minute presentations followed by Q&A, will show you how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement.
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