Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

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Revenue Certificate Education eBook 135

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FEBRUARY 21, 2025

Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. SEO to Sales: The Organic Way to Turn Search into Revenue Hear about an organic SEO strategy that fuels real business growth (without relying on paid ads). CAE credit. More info/register. 1 CAE credit.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Also, include a link (or links) to other related content and courses.

Learning Management System 214

Learning Management System Content Course Resources 214

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OCTOBER 4, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. –

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NJ Email Marketing System Education 258

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FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories.

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MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring.

San Jose 369

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OCTOBER 21, 2022

Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Host: American Marketing Association. How to Make Event Revenue Appear with Digital Packages. More info/register. Host: Webex.

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Revenue Email Marketing Education Review 45

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OCTOBER 28, 2022

Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Find Hidden Gems in Your Data & Discover New Revenue Opportunities. How to Leverage Healthcare Data to Add Member Value and Increase Revenue. 1 CAE credit.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

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SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. But how do you get it? More info/register. Location: Alexandria VA.

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. How many emails and how often?

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Sample Email Marketing eBook Discount 130

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MAY 14, 2021

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Event safety. Wed 5/19 at 1 p.m. – More info/register.

Technology 341

Technology Strategy St. Louis Tips 341

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JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.

Survey 264

Survey Strategy Project Education 264

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruitment 156

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NOVEMBER 8, 2019

Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Boosting Non-Dues Revenue: 3 Tactics to Increase the Engagement of Sponsors, Exhibitors, and Advertisers. Tue 11/12 at 2 p.m. More info/register.

Social Media 39

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AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. Thu 8/25 at 1 p.m.

Price 150

Price Social Media Email Marketing Case Study 150

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OCTOBER 7, 2016

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. – Election & Holiday Email Marketing Extravaganza.

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JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . – 1 CAE credit.

Email Marketing 150

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JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . – 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

WBT Systems

JULY 24, 2018

Online education’s role in membership marketing. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs.

Survey 150

Survey Marketing Certificate Education 150

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JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. .

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MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Host: American Marketing Association. Association Creative Marketing Masterclass. Association Revenue: Plan Your Work, Work Your Plan.

Certificate 195

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FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

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SEPTEMBER 30, 2022

Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange. Julie Stuck, email strategist, Validity. Boost engagement and revenue by learning the C.P.R

Blended Learning 41

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MAY 12, 2023

Host: Fonteva Speakers: Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 5/17 at 1 p.m. – How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.

Chicago 201

Chicago Mooc Education Newsletter 201

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JUNE 10, 2022

First up, this Greek (of course) fish dish. 4 Outdated Email Practices & How to Modernize your Email Marketing Program. Learn about four email marketing practices that may be hurting more than helping, and the steps to take to supercharge your email program and drive more conversions. CAE credit.

Arlington 39

Arlington Revenue Content Technology 39

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JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. . – Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

Education 195

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AUGUST 9, 2024

Learn how to identify and use signals throughout the buyer’s journey, create demand using strategies that capture and act on signals, integrate AI to increase marketing and sales impact, and evaluate success using unified metrics across sales and marketing. More info/register. More info/register. Host: Zuddl Wed 8/21 at 12 p.m. –

Cleveland 270

Cleveland LMS Press Release Content 270

ISAE

FEBRUARY 4, 2025

While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Email marketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.

Tools 40

Tools LMS Software Learning Management System 40

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Thu 1/20 at 2 p.m. CAE credit.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

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DECEMBER 9, 2022

On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. If the answer is better email performance, you’re in the right place. They’re prepared to answer any and all of your burning email questions in this “ask me anything” style roundtable webinar.

Colorado 39

Colorado Recruiting Recruitment Survey 39

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MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 11 a.m. Reinventing Live.

Technology 370

Technology Strategy St. Louis System 370

Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The event combined influencer marketing, video games and downright fun to raise awareness about MDA’s mission and impact. Here are four popular options for starting your ungated content journey.

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Content Newsletter Sample Video 148

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DECEMBER 13, 2024

Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. More info/register (ASAE members only).

Tools 195

Tools Strategy DC Tips 195

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JULY 14, 2023

Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively. Should you continue as planned or course correct? 1 CAE credit. More info/register. to 3:20 p.m. Are You in Touch with Your Data?

Education 39

Education Price Tools Revenue 39