Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Newsletter Email Marketing 214

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Also, include a link (or links) to other related content and courses.

Learning Management System 214

Learning Management System Content Course Discount 214

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.

Survey 259

Survey Project Strategy Education 259

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Freestone

FEBRUARY 21, 2024

The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. You could create a marketing plan for the following examples: New product launch. C reate a marketing plan to promote a new learning course, an upcoming webinar, or in-person learning event. Time-based.

Marketing 75

Marketing LMS Social Media Course 75

Reid All About it

MAY 12, 2023

Host: Fonteva Speakers: Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 5/17 at 1 p.m. – How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 4, 2022

Sounds like a practical approach to session and course design, doesn’t it? Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Host: American Marketing Association. Association Creative Marketing Masterclass. Association Revenue: Plan Your Work, Work Your Plan.

Class 195

Class Certificate Content Committee 195

Reid All About it

JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. . – Host: Professionals for Association Revenue Wed 7/12 at 1 p.m.

Education 195

Education Tools Newsletter Chicago 195

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

SEPTEMBER 20, 2023

This gives you the infrastructure you need to create experiences that boost your revenue, retention, and engagement. With effective software, get access to e-learning that wows your members, covering top-of-mind training and certification courses. Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

AUGUST 9, 2024

Learn how to identify and use signals throughout the buyer’s journey, create demand using strategies that capture and act on signals, integrate AI to increase marketing and sales impact, and evaluate success using unified metrics across sales and marketing. More info/register. More info/register. Host: Zuddl Wed 8/21 at 12 p.m. –

Cleveland 265

Cleveland LMS Content Press Release 265

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JULY 24, 2018

Online education’s role in membership marketing. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. Thu 8/25 at 1 p.m.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Thu 1/20 at 2 p.m. CAE credit.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

MemberClicks

JANUARY 18, 2024

There are many benefits to using a membership plugin, including: Saving time Flexible customization Increased reliability Better performance With a WordPress membership plugin, you can turn your organization’s page into a source of non-dues revenue while also improving member retention and member satisfaction. year Plus: $299.50/year

Price 52

Price Membership Management Software LMS 52

Reid All About it

MAY 14, 2021

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Event safety. Wed 5/19 at 1 p.m. – More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . – 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. . – 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Content 150

Disciple Media

NOVEMBER 14, 2023

In the quest for the perfect online course platform, creators often find themselves at a crossroads, choosing between Kajabi and Thinkific. Both platforms offer a host of features designed to make online course creation and distribution as seamless as possible. What is an online course platform?

Course 36

Course Price Tools Content 36

Aptify

MARCH 30, 2023

Of course, there will be an upfront investment of time, money, and resources in moving to a new system. Are you juggling multiple systems, such as marketing, event management, and accounting? How much potential revenue is your organization missing out on because you don’t have the visibility into data needed to find new opportunities?

Software 72

Software How To Membership Management System 72

Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The event combined influencer marketing, video games and downright fun to raise awareness about MDA’s mission and impact. Here are four popular options for starting your ungated content journey.

Content 148

Content Newsletter Sample Video 148

Disciple Media

DECEMBER 6, 2023

Mighty Networks: A comprehensive review Mighty Networks has been a frontrunner in the community platform space, offering a combination of community building, course creation, and membership management tools. Pros: Superior course creation tools: Kajabi stands out for its diverse and flexible options for creating online courses.

Course 36

Course Tools Education Content 36

MemberClicks

FEBRUARY 2, 2023

You could lose existing members or prospective members because they find your online footprint hard to use — but you could also miss out on ways to increase your revenue, deliver more value and engage your audience more fully. Their websites and online communities are mobile-friendly and easy for anyone to use.

Software 52

Software Course Content Tools 52

Reid All About it

OCTOBER 28, 2022

Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Find Hidden Gems in Your Data & Discover New Revenue Opportunities. How to Leverage Healthcare Data to Add Member Value and Increase Revenue. 1 CAE credit.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 7, 2016

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. – Election & Holiday Email Marketing Extravaganza.

Mooc 208

Mooc Certificate DC millennials 208

Reid All About it

JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. .

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

OCTOBER 21, 2022

Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Host: American Marketing Association. How to Make Event Revenue Appear with Digital Packages. More info/register. Host: Webex.

Revenue 44

Revenue Email Marketing Education Review 44

Disciple Media

AUGUST 23, 2023

Utilize tools for scheduling, email marketing, and client management to streamline processes, allowing you to focus more on coaching and less on administrative tasks. Invest in marketing Investing in marketing is about spreading the word and attracting the right clients. Book a demo to learn more.

Price 36

Price Social Media Revenue Tools 36

Associations Now

DECEMBER 3, 2018

Then there’s your communications or editorial team, who might see email as a storytelling format, with links that support messaging goals rather than promotional ones. And, of course, volunteers might want a say in what goes inside your email newsletter. Their goal may be to inform the community about their activities.

Newsletter 90

Newsletter Process Products United States 90

Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Member engagement and non-dues revenue. Live events. Learning opportunities. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59