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However, you can only maximize the benefits of emailmarketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. What strategies can you implement to close this engagement loop? Association AI. More info/register.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Membership marketing. Tony Rossell at Marketing General Inc. Read, dammit. Goodbye LMS.
Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Employee onboarding.
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. CAE credit. CAE credit.
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. The nonprofit tech consultants at DNL OmniMedia have got you covered with this guide to Blackbaud CRM , one of the most robust CRM software choices on the market.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Content strategy. Association AI. Call-to-action (CTA). Workplace challenges. More info/register.
From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database. Emailmarketing software.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of EmailMarketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.
Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today.
Develop data-driven marketingstrategies that resonate with different member segments. Attracting and Retaining Talent A strong upskilling strategy doesn’t just benefit your association’s current workforce—it also makes your organization more attractive to potential employees. Here’s how to get started: 1.
The key to achieving this objective is having an effective event marketingstrategy. When you have a strong event marketingstrategy, it ties everything together so you align all your elements of planning together. What is an Event MarketingStrategy? What is an Event MarketingStrategy?
Just as Amazon uses AI to suggest products you might like, associations can use AI to recommend relevant professional development courses, connect members with similar interests, or highlight industry news that matters most to each member. Some associations have already seen success by incorporating AI into their strategies.
One hurdle we hear time and again with association emailstrategy is, "I just don't have time." " I had a wonderful time talking to Cecilia Sepp of Rogue Tulips Consulting on the Radio Free 501c podcast about strategies for association emailmarketing. Consider this a mini emailstrategycourse!
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. Tue 8/20 at 1 p.m. More info/register.
That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Event safety. More info/register. More info/register.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your MarketingStrategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. 1 CMP credit.
If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.
Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. The premise is two-fold: Grab your favorite grape (in wine form, of course!) EmailMarketing Workshop. Tue 2/16 at 5 p.m.
And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No Of course, there’s no specific script for that. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve. Other Links of Note.
Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. 1 CAE credit. More info/register. 1 CAE credit.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. Tue 5/11 at 5 p.m.
Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! EmailMarketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!
They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Does this sound familiar? If it does, you’re not alone.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Professional development.
Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. – Election & Holiday EmailMarketing Extravaganza.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.
Why Authentication Matters: An EmailMarketer’s Crash Course in DMARC, SPF, and DKIM. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. Hear about key shifts in how associations are evolving their member engagement strategies and organizations,?moving More info/register.
Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). 1 CAE credit.
Google Sheets and Google Docs are helpful for when you need to collaborate in real time, because various people can all work on a single document at the same time (with permission, of course). What are other marketers up to? What’s the latest in terms of emailstrategy ? Use Mail Tester to get a spam score.
A few years ago I took an excellent online Coursera course, Modern American Poetry. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. Wed 7/26 at 2 p.m. More info/register.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketingstrategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. . –
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketingstrategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. . –
Sounds like a practical approach to session and course design, doesn’t it? Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making.
She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange. Julie Stuck, email strategist, Validity. More info/register. Host: Validity. 1 CAE credit.
Looking to personalize and target your email communications strategy to different member segments? Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Check out our worksheet, Top 5 Automated Campaigns for Associations.
Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your emailmarketingstrategy.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. More info/register. CAE credits.
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
Snacks How to develop a B2B content strategy, plus real examples. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. From emerging technologies to engaging members and driving revenue, let’s brainstorm strategies and solutions together. CAE credit. More info/register.
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