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Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. AI, automation, innovation).
The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Learn how creating a culture of trust and openness drives measurable business outcomes, including higher engagement, increased innovation, and lower turnover. Is AI making us dumb? 1 CAE credit.
Learning Solutions Advisor, and Dr. Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. CAE credit. More info/register. 1 CMP credit.
According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.
Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. Strategy: Charting the Course to Thrive A well-crafted strategy isnt just a planits the compass that guides your association toward sustainable success.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. This feedback will guide you in developing relevant and engaging CLE courses.
Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. To deliver a member-centric experience at your organization, you’ll need the right technology.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
To meet the growing demands of your membership base, your association should consider adopting innovative technology like association management software (AMS). Leveraging modern software at your organization can help you provide an excellent memberexperience and ensure you remain a valuable member resource.
Is your association innovative? Are you increasing staff productivity through AI and predictive analytics or are you sticking to your values by highlighting your member benefits? Innovator” might currently be a buzzword, but your organization should still be striving to blaze technological trails and deliver superior member value. .
In this blog, we’ll explore why upskilling is critical for associations, the key areas to focus on, and how your organization can start building a learning culture that fosters innovation and growth. Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members.
It is important that we know how we are making members feel. Learn about imaginative empathy and test it out in this 3-minute mini-course: Is this embedded video not working for you? Related: How big or small do association conference make members feel? Move membership from a transaction to an experience.
Somebody at the TSA figured out how to transform a potentially terrifying experience for little kids into an adventure of intrigue and excitement. What bits of your memberexperience feel like drudgery for members? Perhaps we could find the little shifts that flip the experience into something great.
With 2023 fast approaching, i t’s wise to reflect on t he state of your association and overall memberexperience. During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! How to innovate at your member-based organization in 2023 .
It’s vital for industry professionals to stay up-to-date on their learning, whether that’s renewing certifications or diving into the latest innovations in their industries. It’s vital to provide content that’s truly engaging to increase members’ productivity with continuing education programs. Adaptive learning capabilities.
While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities. When developing your strategy, consider your budget, existing workflows, and member preferences. Share tailored content.
Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Innovation culture. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support.
It can even understand written feedback and questions from members, thanks to its ability to process human language. This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members.
Give members a place to learn and find the right content. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. This is the direction all organizations are moving – becoming more human and providing a more personal, tailored experience.
Of course, time will tell how marketing will change because of AI. Instead of feeling wary or overwhelmed by it, AI will likely cut down on the number of repetitive tasks marketers have to do in their daily work, allowing more space for creativity and innovation.
This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Instructor-Led Training: Ideas to Help You Deliver a Classroom Experience to Virtual Learners. Katie Johnson, General Counsel and Chief MemberExperience Officer, National Association of REALTORS®.
Connectivity across Job Boards + Courses. Essentially, the integration allows them to handily access relevant jobs and online courses and education. If you want to learn more about SocialLink — an innovative feature and functionality that enhances association member communities powered by membership management software, let’s talk!
Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue? Education + mentoring. Decline of trust.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. 5 ways to Enhance the Modern MemberExperience. Tue 5/11 at 5 p.m.
To guarantee your association thrives, you need to invest in the right technology for your staff and members. But how can you ensure your organization chooses the right association management software (AMS) to enhance your staff and memberexperience? It can drive innovation and help you reach your strategic goals. “Our
Of course, we are not alone. Members are feeling burned out in many professions, industries, and fields. We can raise up the ideas of our innovators. We can show them the experiments that their colleagues tried that didn’t work. Your association might be the balm for your members’ burn out.
If you haven’t yet started r ecr u i ti ng Gen Z members , it’s time to begin— b y 2030, Deloitte estimates Gen eration Z will make up over 20% of the workforce. Here are five more facts and tips to help your association start preparing for Gen eration Z. A crash course in Gen Z for associations.
An association industry professional for more than 25 years, entrepreneur JP Moery’s favorite quote from racing legend Mario Andretti has seemingly set the course for his career path: “If everything seems under control, you’re just not going fast enough.” Host: Community IT Innovators. Wed 8/24 at 1 p.m. More info/register.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Innovation method. Wed 3/17 at 3 p.m.
Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. When you invest in this tech tool, you’re investing in the professional growth of your members.
I picked these habits back up recently and, of course, my energy and productivity increased again. Mon 6/27 at 1 p.m.* – Road to Innovation: Why the AMS Platform Supersedes All Else. Host: ASAE Innovation in Practice. Et voilà, my productivity increased. But after a while, I lost my mojo and the habits faded.
They hope to provide a benchmark of the current landscape, uncover any potential challenges, and identify opportunities to better equip your members and your association for the future. But sometimes a traditional online program or course doesn’t fit our schedules. Who has the time to learn? Answer: we all do. More info/register.
A learning organization is one “that facilitates the learning of its members and continuously transforms itself” According to this definition , this type of organization is more responsive to external pressures, has a faster pace of change within the organization, and is better able to innovate and remain competitive.
It noted that today, the hot hires instead crunch numbers, run experiments, and use algorithms to analyze data and predict what kind of message will resonate, where it should appear, and even when someone is most likely to click buy. [2] Continually adapting to changes and innovations in marketing has been and will remain constant.
Will they have online courses instead? Kit” (innovation in a box) and then crowd-sourcing the most impactful tools that people use throughout the Disruptor League. More info/register – fee for MPI non-members. Presenters: Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Our topic this month is association finance innovation. Subscriptions. More info/register. 1 CAE credit. 1 CAE credit.
Facilitation course : I normally don’t feature paid programs here, but this 12-week course is designed by two guys I really respect: Lowell Aplebaum of Vista Cova and Aaron Wolowiec of Event Garde. The spring cohort for their Association Facilitator Certificate Course begins on March 11. More info/register. 1 CAE credit.
Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. More info/register.
Member engagement and delivering a member-centric experience are integral to all organizations—therefore, it should be a priority in determining your association’s goals. . Here’s how you can use membership aims and innovative technology to successfully surpass your association goals. . Here’s how: .
The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it. Just like a forgotten instrument, treadmill, or book gathering dust in the corner of your closet, courses that members don’t complete provide little value for your organization. Don’t do this!
Learn how to streamline back-end event tech processes to efficiently manage speakers, staff, sponsors, and exhibitors; strengthen event collaboration and eliminate attachment overload; and stay in control at all points of the experience. Obtaining Your CAE (ASAE Member Learning Session). More info/register. Host: Notified.
Find new underserved audiences, perhaps the customers of your members, professionals who don’t quite belong in one of your membership categories, employees of member companies, or partners of member companies. Search for innovative product concepts. Experiment with new ways of delivering popular content.
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